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What does OpsCalendar do?

OpsCalendar (NewsCred) is a SaaS editorial and content marketing calendar that helps marketing teams plan, brief, and publish campaigns. It is a back office product for authenticated marketers, with first party session cookies and a small number of third party widgets for analytics and support.

What OpsCalendar does

OpsCalendar, originally part of NewsCred, is a software as a service editorial calendar used by enterprise marketing and communications teams. It centralises campaign briefs, editorial timelines, asset approvals, and channel scheduling across blogs, social, email, and paid media. Users log in with corporate credentials, collaborate on tasks, and export plans to downstream tools. Because the platform sits behind authentication, it is a back office solution: it does not place advertising tags on the public websites of its customers, but it does process personal data of internal users (employees, contractors, agencies) and any contacts referenced in editorial briefs.

Cookies and data collected

The application sets first party session cookies, CSRF tokens, and remember me cookies on the OpsCalendar domain. Optional third party widgets such as Intercom, HubSpot, or Google Analytics may be loaded for in app support and product analytics, each setting their own cookies. OpsCalendar processes user account data (name, email, role, IP address, login timestamps), product usage logs, and the customer content uploaded into the calendar (campaign briefs, copy drafts, attached files). Public visitors of the OpsCalendar marketing website are also tracked through standard marketing pixels.

GDPR and ePrivacy implications

For the core SaaS, the GDPR lawful basis is contract performance under Article 6(1)(b), since the customer needs an account to use the tool. Strictly necessary session cookies are exempt from consent under Article 5(3) ePrivacy. Analytics, marketing, and support cookies on the public site or embedded in app widgets require prior, freely given consent. Customers acting as controllers must execute a Data Processing Addendum with NewsCred, since OpsCalendar is the processor handling employee and contact personal data.

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Roles, contracts, and sub-processors

The customer is the controller for content stored in the calendar and for its own user accounts. NewsCred / OpsCalendar acts as a processor under Article 28 GDPR. A signed DPA, an up to date list of sub-processors (AWS, Intercom, HubSpot, Stripe for billing, Sentry, transactional email providers), and SCCs are required. Document the technical and organisational measures: encryption in transit and at rest, role based access, audit logs, SOC 2 or ISO 27001 certifications, breach notification timelines.

International data transfers

OpsCalendar runs primarily on AWS in the United States. EU customer data is therefore transferred outside the EEA. Compliance relies on Standard Contractual Clauses, supplementary measures (encryption, access controls), and where applicable the EU US Data Privacy Framework certification of NewsCred and its sub-processors. Run a Transfer Impact Assessment covering FISA 702 risks, document the safeguards, and inform internal users in the privacy notice.

Practical compliance steps

Restrict OpsCalendar access through SSO, configure role based permissions, and avoid uploading sensitive personal data into editorial briefs. Sign the DPA, attach the SCC and DPF documentation, and keep an updated Record of Processing Activities. Configure cookie banners on the marketing site to gate analytics and chat widgets. Review NewsCred security documentation annually and align retention settings with internal policies.

GDPR consent category

Marketing

Websites using OpsCalendar must obtain user consent under GDPR regulations.

Legal basisArticle 6(1)(b) GDPR contract performance for the SaaS account itself, plus Article 6(1)(a) consent for non essential cookies (analytics, support chat) under Article 5(3) ePrivacy.
Risk levellow
Applicable regulationsGDPR, ePrivacy Directive, EU US Data Privacy Framework, UK GDPR, CCPA / CPRA (US), national laws (Loi Informatique et Libertés, BDSG/TTDSG, LOPDGDD, Codice Privacy).

DPIA considerations

A full DPIA is generally not required because OpsCalendar is a back office SaaS without large scale profiling or special category data. Conduct a lighter Article 30 record and a transfer impact assessment for EU US flows. The CNIL, AEPD, and BfDI guidance on enterprise SaaS recommend a DPIA only if briefs include sensitive personal data or contacts at scale.

Sample consent text

We use OpsCalendar to plan and coordinate our marketing content. Strictly necessary cookies keep your session secure. Analytics and chat cookies on this site are only set with your consent. You can change your choice at any time in our cookie preferences.

Technical details

Tracking methodAuthenticated SaaS web app served from the OpsCalendar / NewsCred domain. Loads first party session cookies, application JavaScript, and embedded widgets (Intercom, HubSpot, Google Analytics) on logged in marketing users. No advertising pixels are placed on customer end users by the core product.
Server locationUnited States (AWS us-east-1) operated by NewsCred / OpsCalendar.com, with European customers served via the same US infrastructure.
Data transferred outside the EUCustomer account data (editorial calendars, user accounts, usage analytics) is stored on AWS infrastructure in the United States. Transfers from EU customers rely on Standard Contractual Clauses and the EU US Data Privacy Framework certification of NewsCred and AWS.

Third-party domains contacted

opscalendar.comapp.opscalendar.comnewscred.comintercom.iohs-scripts.com

Cookies placed

NameTypeDurationPurpose
opscal_sessionfirst_partySessionAuthenticated session cookie identifying the logged in OpsCalendar user.
opscal_csrffirst_partySessionCross site request forgery protection token for the OpsCalendar app.
opscal_rememberfirst_party30 daysOptional remember me cookie that keeps the user signed in across browser restarts.
intercom-idthird_party9 monthsIn app support chat identifier set by the embedded Intercom widget when enabled.

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Frequently asked questions

Does OpsCalendar set advertising cookies on my visitors?

No. The core editorial calendar runs behind authentication and does not place ad tags on your public website. Cookies are limited to your logged in marketing users plus the OpsCalendar marketing domain itself.

Is consent required to use OpsCalendar?

Authenticated session cookies are strictly necessary and do not need consent. Optional in app widgets such as Intercom, HubSpot, or Google Analytics require prior consent under Article 5(3) ePrivacy if loaded.

What is the GDPR legal basis?

Contract performance under Article 6(1)(b) for the SaaS account, legitimate interest under 6(1)(f) for security logging, and consent under 6(1)(a) for non essential analytics and chat cookies.

Are there transfers to the United States?

Yes. OpsCalendar runs on AWS in the US. Transfers rely on Standard Contractual Clauses and the EU US Data Privacy Framework certification of NewsCred and AWS, supported by encryption and access controls.

Do I need a DPIA?

Usually no. A standard Article 30 record and a Transfer Impact Assessment cover most use cases. A DPIA is recommended only if you upload sensitive content, large contact databases, or special categories of data.

How should we deploy OpsCalendar securely?

Enforce single sign on, multi factor authentication, role based access, and least privilege. Document users in your Record of Processing Activities and review NewsCred SOC 2 or ISO 27001 reports annually.

Are there alternatives that keep data in the EU?

Yes. Tools like Welcome (CoSchedule), Plezi, or Jasper Calendar offer EU regions. If data residency is critical, request a contractual commitment from NewsCred or migrate to an EU hosted vendor.

How should we describe OpsCalendar in our privacy notice?

Identify NewsCred / OpsCalendar as a processor, describe the categories of data (user accounts, briefs, attachments), the US hosting location, the SCC and DPF safeguards, and provide the link to its privacy and security documentation.