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Klickpages is a Hotmart owned landing page builder used to launch high converting pages with embedded JavaScript form widgets, lead capture, and analytics cookies.
Klickpages is a landing page builder owned by Hotmart, popular in Brazil and across the Portuguese and Spanish speaking digital marketing community. Pages are hosted on klickpages.com.br or on a custom domain pointed via DNS. The platform provides drag and drop editing, A/B testing, lead capture forms, and tight integration with the Hotmart sales platform.
Klickpages sets first party cookies (kp_session, kp_visitor for twelve months, kp_utm for thirty days) and may read Hotmart attribution cookies (hmid). Forms collect name, email, and phone, which become personal data under the GDPR. Page analytics record IP, user agent, and conversion events.
The page hosting itself relies on contract performance. Analytics, A/B testing and marketing cookies require consent (Art. 6(1)(a) GDPR plus Art. 5(3) ePrivacy). Lead capture forms run on consent or pre contractual contract performance depending on the offer. Email and SMS follow ups need separate ePrivacy consent.
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Hotmart and Klickpages operate from Brazil with global cloud infrastructure including US regions. The European Commission has not yet issued an adequacy decision for Brazil under the LGPD (status as of mid 2026, still pending), so transfers require Standard Contractual Clauses and a Transfer Impact Assessment.
Sign a DPA with Hotmart referencing the SCCs, gate marketing and analytics cookies behind a CMP, document the Brazil transfer with a TIA, retain lead data only as long as needed, and ensure email follow ups carry an unsubscribe link. Use a custom domain to keep the user experience local and avoid third party cookie warnings.
European landing page tools include Brevo Landing Pages, Unbounce EU, Webflow with EU CDN, Carrd, and self hosted Astro or Next.js pages. They offer easier transfer compliance at the cost of some Hotmart integration features.
Websites using Klickpages must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is recommended when Klickpages is used at scale for behavioural marketing and combined with Hotmart for affiliate tracking, due to profiling and complex transfer chains.
Sample consent text
We use Klickpages by Hotmart to deliver our landing pages. With your consent, Klickpages may set cookies for analytics and lead attribution.
Third-party domains contacted
klickpages.com.brassets.klickpages.com.brhotmart.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| kp_session | first_party | Session | Session identifier for the landing page |
| kp_visitor | first_party | 12 months | Pseudonymous visitor identifier for returning visits |
| kp_utm | first_party | 30 days | Captures UTM parameters for attribution |
| hmid | third_party | 12 months | Hotmart attribution identifier read by Klickpages |
Klickpages places tracking cookies for advertising — comply with GDPR using FlowConsent.
First party cookies kp_session, kp_visitor (twelve months), kp_utm (thirty days), and the Hotmart hmid attribution cookie.
Yes for analytics, A/B testing and marketing cookies. The page hosting itself runs on contract.
Consent for cookies and email follow ups. Contract or consent for the lead capture. Contract for page hosting.
Yes. Hotmart operates from Brazil and uses global cloud regions including the US. Use SCCs and a TIA for the Brazil transfer.
A DPIA is recommended for large scale lead capture and behavioural marketing, especially when combined with Hotmart affiliate tracking.
Sign a DPA, gate marketing cookies behind a CMP, use a custom domain, document the Brazil transfer with a TIA, configure short lead retention.
Brevo Landing Pages, Unbounce EU, Webflow with EU CDN, Carrd, or self hosted Astro/Next.js.
List kp_ cookies, the klickpages.com.br domain, the Hotmart cookie if read, retention periods, and Brazil transfer.