Does your website use third-party services? Get GDPR compliant in minutes.
Try FlowConsentFree plan · 10-min setup
Klarna Virtual Shopping is an embedded live shopping tool from Klarna that connects online shoppers with store experts, setting cookies and processing shopping interaction data.
Klarna Virtual Shopping is a feature from Klarna, the Swedish payments company, that lets online shoppers connect with in store experts through chat and video for product advice. Retailers embed it on product pages, and it loads Klarna scripts that handle the conversation and track engagement. Klarna Bank AB is based in Sweden in the European Union.
The widget sets cookies to manage the shopping session and can set analytics cookies that measure engagement and conversions. It processes the visitor IP address, the products viewed, messages exchanged and, where shopping leads to checkout, order related data. Some of these cookies are non essential.
The session cookies needed to run a live conversation can be treated as strictly necessary, but analytics and marketing cookies are not, so they require consent under Article 5(3) of the ePrivacy Directive. Klarna acts as a controller or processor depending on the specific data flow.
Get GDPR compliant in 10 minutes
Free plan available · No credit card required
Obtain consent before any non essential Klarna cookies are set, and make clear that starting a virtual shopping session shares data with Klarna. The conversation content itself should be handled transparently, since it may include personal details shared by the shopper.
Klarna is established in Sweden, so its core processing is in the EU, but it uses global cloud providers and sub processors. Where data is processed outside the EEA, Klarna relies on Standard Contractual Clauses or the EU US Data Privacy Framework, which you should confirm in its data processing agreement.
Gate non essential cookies behind consent, sign Klarna data processing terms, and disclose the virtual shopping feature, the cookies and any transfer in your policies. Inform shoppers what happens to the messages and any media shared during a session.
Websites using Klarna Virtual Shopping must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is worth considering when Klarna Virtual Shopping records video or chat sessions or profiles shoppers at scale. Assess the session content, the cookies and any processing outside the EEA.
Sample consent text
We offer Klarna Virtual Shopping to connect you with store experts. Starting a session sets cookies and shares your interaction with Klarna. Non essential cookies load only if you accept.
Third-party domains contacted
klarna.comklarnaservices.comklarnacdn.netCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| klarna_session | Strictly necessary | Session | Maintains the virtual shopping session so the live conversation works. |
| ajs_anonymous_id | Analytics | 1 year | Assigns an anonymous identifier used to measure engagement with the shopping widget. |
Klarna Virtual Shopping places tracking cookies for advertising — comply with GDPR using FlowConsent.
Yes, it sets session cookies to run the live shopping conversation and can set analytics cookies that measure engagement. The analytics cookies are non essential and need consent.
You need consent for the non essential analytics or marketing cookies, while the session cookies needed to run a started conversation can be treated as strictly necessary.
The shopping service itself can rely on contract, while non essential cookies rely on consent under Article 6(1)(a) and the ePrivacy rules. Conversation content is processed on the basis you set with Klarna.
Klarna is based in Sweden, so core processing is in the EU, but it uses global sub processors. Any processing outside the EEA relies on Standard Contractual Clauses or the EU US Data Privacy Framework.
Consider a DPIA if sessions are recorded, include video, or profile shoppers at scale. Assess the conversation data, cookies and transfers.
Gate non essential cookies behind consent, sign Klarna data processing terms, inform shoppers about the session data and disclose the cookies and transfers in your policies.
Other live shopping and video assistance tools exist, some hosted entirely in the EU. Choose based on data location, recording behaviour and integration with your store.
List the session and analytics cookies Klarna Virtual Shopping sets, their purpose and duration, state that non essential cookies load only after consent and disclose any processing outside the EEA.