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FunnelCockpit is a German all in one marketing funnel platform that combines landing pages, email automation, online courses, membership areas and a lightweight CRM. Hosted in the European Union, it targets coaches, agencies and small businesses across the DACH region who need a GDPR friendly stack for building sales funnels, capturing leads and running drip campaigns from a single dashboard.
FunnelCockpit is a German all in one platform for marketing funnels, hosted exclusively in the European Union. It combines drag and drop landing pages, email automation, online courses, membership areas, webinar registration, simple CRM features and a lightweight checkout integration. The product is widely used by coaches, consultants, agencies and small to medium businesses across Germany, Austria and Switzerland who want a tightly integrated stack without stitching together separate tools.
At the visitor layer, FunnelCockpit processes IP addresses, browser and device information, page paths, funnel step events, form submissions and click data. On the customer account side it stores subscriber profiles, email content, automation logic, billing addresses and order data. Visitor identification relies on a first party cookie and a visitor_id value that allows the engine to attribute conversions to specific funnel steps and email touches.
All FunnelCockpit infrastructure is operated within Germany and the wider European Union. This means that personal data processed through landing pages, forms and email tracking remains under EU jurisdiction, which significantly simplifies GDPR and DSGVO compliance. There is no inherent third country transfer in the standard product, although integrations chosen by customers (payment providers, advertising pixels, external CRMs) may introduce additional flows that require their own assessment.
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Strictly necessary cookies such as session and CSRF tokens can be set without prior consent under Art 6(1)(b) GDPR and the ePrivacy Directive. Analytics and visitor tracking cookies used by the funnel engine require informed opt in consent under Art 6(1)(a) GDPR and Section 25 TTDSG. Operators should configure their consent banner so that the tracking script only fires after the user actively accepts, and the consent record should be linked to the visitor identifier for audit purposes.
Because hosting takes place in Germany and the core product avoids systematic profiling of special category data, the inherent risk level is assessed as low to medium. Recommended safeguards include signing a written data processing agreement with FunnelCockpit, configuring sensible data retention windows, restricting access to funnel and CRM data through role based permissions, and avoiding the placement of unconsented marketing pixels alongside the core platform.
Common deployments include lead magnet funnels for coaches, webinar registration pages, multi step product launches, evergreen email sequences and gated membership content. Many DACH operators specifically choose FunnelCockpit over US based competitors because EU hosting and German support reduce the legal and operational burden of running marketing automation under GDPR and DSGVO.
Websites using FunnelCockpit must obtain user consent under GDPR regulations.
DPIA considerations
A full Data Protection Impact Assessment is generally not mandatory for FunnelCockpit alone, since it does not perform large scale profiling of special category data. However, controllers should document a risk assessment when funnels collect sensitive lead information, when behavioral scoring is configured, or when third party pixels (such as Meta, TikTok or Google Ads) are layered on top. A DPIA becomes advisable if FunnelCockpit is combined with extensive cross channel retargeting that systematically monitors website visitors.
Sample consent text
We use FunnelCockpit, a German marketing funnel platform hosted in the European Union, to deliver landing pages, manage forms and send email campaigns. With your consent, FunnelCockpit sets analytics and tracking cookies that measure funnel performance, attribute conversions and personalize follow up emails. You can accept, refuse or withdraw your consent at any time through our cookie banner without affecting the lawfulness of processing carried out before withdrawal.
Third-party domains contacted
funnelcockpit.comapp.funnelcockpit.comcdn.funnelcockpit.comtrack.funnelcockpit.commail.funnelcockpit.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| fc_session | strictly necessary | session | Maintains an authenticated session for the FunnelCockpit editor, member area and admin dashboard. Without it users would be logged out on every page change. |
| visitor_id | analytics | 12 months | First party visitor identifier used to attribute funnel performance, measure conversions across pages and link follow up emails to the original visit. Requires prior consent. |
| fc_funnel_step | analytics | 30 days | Tracks the current step of the visitor in a multi step sales funnel so that progression, drop offs and conversion rates can be calculated per stage. Requires prior consent. |
| fc_csrf | strictly necessary | session | Cross Site Request Forgery protection token that secures form submissions and admin actions against malicious cross origin requests. |
| fc_consent | strictly necessary | 12 months | Stores the opt in choice of the visitor (accept, refuse, partial) for analytics and tracking cookies so that the banner does not reappear on every visit. |
FunnelCockpit places tracking cookies for advertising — comply with GDPR using FlowConsent.
FunnelCockpit typically sets a session cookie to keep the editor and member areas logged in, a visitor_id first party cookie used to attribute funnel performance, a funnel step tracking cookie that remembers where the visitor is in the sales journey, a CSRF protection token and an opt in flag that stores whether the user accepted analytics cookies. Strictly necessary cookies remain active by default, while analytics and tracking cookies should be loaded only after explicit consent.
Yes, for the tracking and analytics layer. The visitor_id cookie and funnel step events are used to measure conversions and personalize emails, which is considered behavioral tracking under the ePrivacy Directive and the German TTDSG. Operators must therefore obtain prior, informed and freely given consent through a compliant cookie banner before the FunnelCockpit tracking script fires. Strictly necessary cookies such as session and CSRF can be set without consent.
There are typically three legal bases. Contractual necessity under Art 6(1)(b) GDPR covers account management, funnel delivery and order processing. Consent under Art 6(1)(a) GDPR covers analytics, tracking cookies, behavioral scoring and marketing pixels. Legitimate interests under Art 6(1)(f) GDPR may cover strictly necessary security and fraud prevention. Each basis should be documented in the records of processing activities maintained by the controller.
In the standard configuration no. FunnelCockpit infrastructure is operated in Germany and within the European Union, so personal data processed via landing pages, forms and the email engine remains under EU jurisdiction. However, customers who plug in third party integrations such as US based payment providers, advertising pixels or external CRMs may introduce additional transfers. These flows require their own transfer impact assessment and Standard Contractual Clauses where applicable.
A formal Data Protection Impact Assessment is generally not required for FunnelCockpit on its own, because the platform does not perform large scale processing of special category data. A documented risk assessment is nonetheless recommended when funnels capture sensitive information, when behavioral scoring is enabled, or when the platform is combined with extensive third party retargeting pixels. A DPIA becomes advisable for high reach campaigns with systematic profiling.
Sign a written data processing agreement with FunnelCockpit, configure your cookie banner so that analytics scripts only load after explicit consent, link the consent record to the visitor_id, document the legal basis for each processing purpose, set reasonable retention periods for funnel and CRM data, restrict access through role based permissions and review every external integration (payments, pixels, CRMs) for additional GDPR obligations.
Common alternatives in the DACH market include Perspective Funnels, Klick Tipp, GetResponse, ActiveCampaign, ClickFunnels and Systeme.io. Among these, Perspective Funnels and Klick Tipp also rely heavily on EU hosting. ClickFunnels and ActiveCampaign typically process data in the US, which means controllers must implement Standard Contractual Clauses and a transfer impact assessment when using them in the European Union.
Add a dedicated section listing each FunnelCockpit cookie (session, visitor_id, funnel step, CSRF, consent flag), its purpose, its duration and the legal basis. State clearly that FunnelCockpit is operated by a German provider with EU hosting, indicate the data processor relationship, link to the FunnelCockpit privacy policy and explain how users can withdraw consent at any time through the cookie banner.