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E-goi is a Portuguese omnichannel marketing automation platform combining email, SMS, web push, voice broadcasts and behavioural tracking. It places first party tracking cookies on websites that integrate the E-goi tracker and uses email open pixels for engagement metrics. Because it processes contact data and behavioural profiles to send commercial messages, GDPR consent and ePrivacy compliance are mandatory for EU audiences. E-goi being headquartered in the EU mitigates international transfer risk but does not exempt it from consent rules.
E-goi is an EU based marketing automation suite founded in Portugal that bundles email, SMS, web push, voice broadcasting, transactional messaging and form builders. Brands use E-goi to manage subscriber lists, run drip campaigns, push notifications, score leads and trigger SMS or voice flows. Compared to US suites like Mailchimp or Klaviyo, E-goi is naturally aligned with EU data residency expectations.
E-goi places persistent first party cookies (egoi_track, egoi_session) when its web tracker is embedded, capturing pages viewed, time on site, click paths, products visited and identifiers tied to subscriber email addresses. Email campaigns include a 1x1 open pixel and link redirects so opens, clicks, geolocation and device data are recorded. Web push uses the browser Push API and stores a unique subscription endpoint.
Behavioural cookies and email open pixels are not strictly necessary, so they require prior consent under Article 5(3) of the ePrivacy Directive and an Article 6 GDPR legal basis. Web push notifications follow the same rule: storing a subscription endpoint requires opt in. Newsletter sign ups via E-goi forms must collect specific consent for the processing purposes outlined.
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Use a CMP to block the E-goi tracker until consent is granted. For email and SMS use opt in checkboxes that are unticked by default. For web push, only show the browser native permission prompt after the user has agreed to a layered consent banner. Document consent (timestamp, IP, banner version) using E-goi audit logs or CMP receipts.
E-goi stores its primary infrastructure in the EU. Some sub processors for SMS, voice and ad networks may route messages outside the EEA. Verify sub processor lists in the E-goi DPA, ensure SCCs or EU US Data Privacy Framework cover any US transfers and run a transfer impact assessment for high risk countries.
Sign the E-goi Data Processing Agreement, document the service in your record of processing, configure the tracker to load only after consent, set retention rules for inactive subscribers and apply double opt in to subscription forms. Provide an unsubscribe link compliant with article 21 GDPR and define an internal data deletion workflow for SAR requests.
Websites using E-goi must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is recommended when E-goi is used for behavioural segmentation, profiling for predictive sending or large scale push notifications. Risks include inferred data on consumer habits and possible cross channel re identification.
Sample consent text
We use E-goi to send our newsletter and personalise our marketing communications. With your consent, we measure email opens, link clicks and on site behaviour to tailor offers. You can withdraw consent at any time via the unsubscribe link or the cookie settings.
Third-party domains contacted
e-goi.comtrack.e-goi.comapp.e-goi.comsf.e-goi.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| egoi_track | persistent | 12 months | Tracks subscriber browsing behaviour across the website (pages viewed, click paths) for marketing segmentation and triggered campaigns. |
| egoi_session | session | Session | Maintains the link between a browser session and the subscriber identifier inside E-goi while a campaign is running. |
| egoi_id | persistent | 24 months | Persistent subscriber identifier used to recognise returning visitors and reconcile them with their email or SMS profile in E-goi. |
E-goi places tracking cookies for advertising — comply with GDPR using FlowConsent.
When the web tracker is integrated, E-goi places persistent first party cookies (egoi_track, egoi_session) holding subscriber identifiers and recording browsing behaviour for behavioural segmentation.
Yes for behavioural tracking, web push notifications and email open tracking. Newsletter opt in must be granular and informed. Soft opt in (Art. 6(1)(f)) is only acceptable for narrowly scoped existing customer relationships.
Article 6(1)(a) GDPR (consent) for marketing communications and behavioural tracking. Article 6(1)(f) (legitimate interest) may apply only to existing B2B customers receiving similar product information, in line with PECR and national soft opt in rules.
E-goi infrastructure is in Portugal (EU). Some sub processors (SMS gateways, voice partners) may operate from the US under SCCs and the EU US Data Privacy Framework. Always check the current sub processor list in the E-goi DPA.
A DPIA is recommended whenever E-goi is used for predictive sending, behavioural profiling or large scale push notifications. For simple newsletter use cases a documented risk assessment is usually sufficient.
Block the tracker behind a CMP, use double opt in for emails, configure web push to only request after consent, sign the DPA, set retention rules and document each processing purpose in your privacy notice.
E-goi itself is EU based. Other EU options include Brevo (formerly Sendinblue, FR), Mailjet (FR), CleverReach (DE) and ActiveTrail (IL with EU hosting). Mailchimp and Klaviyo are US based and require stricter transfer safeguards.
List E-goi as a marketing automation processor, identify each cookie (egoi_track, egoi_session) with retention, mention email open pixels, web push storage and link to E-goi privacy policy. Update the consent banner descriptions accordingly.