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DTScout

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DTScout is a US ad data and audience platform that uses cookies, pixels and DSP integrations to power programmatic targeting on third party inventory.

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Overview

What does DTScout do?

What DTScout is

DTScout is a programmatic advertising data and audience platform. Publishers and brands embed its pixel to enrich first party visits with cross site signals, and advertisers buy access to DTScout audiences through demand side platforms (DSPs) for retargeting and prospecting campaigns.

What data DTScout collects

DTScout drops first or third party cookies, captures the IP address, user agent, page URL, referrer, hashed identifiers shared by partners, and event signals describing the visitor interests. The platform exchanges identifiers with downstream DSPs through cookie syncing and server side audience APIs.

GDPR and ePrivacy implications

Cookie storage triggers Article 5(3) of the ePrivacy Directive and requires prior, freely given, informed consent. Audience syncing turns the operation into joint processing for advertising and falls under Article 6(1)(a) GDPR. The advertiser remains controller of the consent collection and must be able to demonstrate it.

Consent requirements

Block the DTScout pixel until the marketing or advertising category has been accepted in the consent banner. Pass a TCF v2.2 TC string when relying on the IAB framework. Honour withdrawal by stopping all event ingestion and clearing first party cookies on the publisher domain.

Data transfers

DTScout is operated from the United States with onward sharing to a network of advertising partners. Transfers from the EEA require certification under the EU US Data Privacy Framework or Standard Contractual Clauses with a transfer impact assessment that addresses the FISA 702 risk surface for US ad data brokers.

Practical compliance steps

Sign a Data Processing Agreement, list DTScout and its onward partners in your record of processing activities, gate the pixel through your CMP, restrict the events to those required for measurement and offer an opt out that removes the user from DTScout audiences.

Compliance

DTScout and the GDPR

DTScout is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Article 6(1)(a) GDPR (consent) and Article 5(3) ePrivacy Directive for cookie storage and reading
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, PECR

Impact assessment (DPIA)

A DPIA is required because DTScout combines cross site tracking, audience syncing with downstream DSPs and US transfers, all factors that meet the EDPB criteria for high risk processing.

Sample text for your banner

I agree that DTScout reads and writes cookies on my device, syncs my browsing identifiers with advertising partners and uses these data for cross site advertising, including transfers to the United States.
Cookies and trackers

What DTScout sets and contacts

Tracking method
Third party advertising data platform that uses cookies, pixels and DSP integrations to build cross site audiences for programmatic targeting
Server location
United States
Data transferred outside the EU
DTScout (operated from the United States) processes data on US infrastructure. Data are also shared with downstream demand side platforms and partners that may operate in third countries.

Cookies set (3)

NameTypeDurationPurpose
dtsidhttp_cookie1 yearPersistent visitor identifier used by DTScout to recognise the user across publisher sites and build audience segments
dt_synchttp_cookie30 daysCookie sync identifier exchanged with downstream demand side platforms during cookie matching
dt_evthttp_cookiesessionShort lived cookie used to deduplicate event signals during a single browsing session

Third-party domains contacted (4)

  • dtscout.com
  • p.dtscout.com
  • sync.dtscout.com
  • cdn.dtscout.com
Questions

Frequently asked questions about DTScout

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Which cookies does DTScout set?

DTScout sets first or third party advertising cookies on the publisher domain and on dtscout.com, including a persistent visitor identifier (dtsid), a sync cookie used during cookie matching with DSPs and short lived event cookies. They are personal data under the GDPR.

Is consent required to use DTScout?

Yes. Storage and reading of advertising cookies, plus the cross site profiling that follows, fall under Article 5(3) of the ePrivacy Directive and require prior, freely given consent.

What legal basis applies?

Article 6(1)(a) GDPR (consent) is the only valid basis. Cross site profiling for advertising and audience syncing exclude legitimate interest under EDPB guidance on tracking.

Are user data transferred to the United States?

Yes. DTScout is operated from the United States and shares data with downstream partners that may also be in the US. Use the EU US Data Privacy Framework or Standard Contractual Clauses with a transfer impact assessment.

Do I need a DPIA for DTScout?

Yes. Cross site tracking, audience syncing, and US transfers combined trigger Article 35 GDPR. A documented DPIA is required.

How do I implement DTScout in a compliant way?

Block the pixel until consent is granted. Pass a TCF v2.2 TC string. Honour withdrawal by stopping events. Sign a DPA, list downstream partners and allow user level opt out.

Are there alternatives to DTScout?

First party measurement, contextual advertising platforms hosted in the EU and walled garden tools (Google, Meta) offer different risk profiles. None of them avoid consent for advertising cookies, but they reduce the third country surface.

How should I update my cookie or privacy policy?

List DTScout as a processor, name the categories (cookies, IP, browsing events, hashed identifiers), the purposes (audience building, retargeting, frequency capping), the retention, the US transfer mechanism and a direct opt out link.

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