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Dable

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Dable is a South Korean content recommendation and native advertising platform that embeds a JavaScript widget on publisher sites to recommend articles and sponsored content based on reading behaviour.

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Overview

What does Dable do?

What Dable is and what it does

Dable is a South Korean content recommendation and native advertising platform comparable to Taboola or Outbrain. Publishers embed a JavaScript widget on article pages that displays a grid of related articles, sponsored stories and native ads at the bottom of the page or within the article body. Dable personalises these recommendations using reading behaviour, visit history and inferred interests, and monetises a portion of the slots through native advertising sold to advertisers via direct deals and IAB TCF compatible programmatic channels.

Data and cookies collected by Dable

Dable sets first party and third party identifiers such as dable_uid and dable_uid_alias to recognise returning visitors, plus dable_consent and session cookies for technical operation. It collects the page URL, referrer, article metadata, scroll and click behaviour, dwell time, viewport, IP address, user agent and approximate location derived from IP. These signals are combined into interest profiles that drive both recommendation ranking and advertising targeting across the Dable publisher network.

GDPR and ePrivacy implications

Because Dable stores and reads identifiers on the user device, Art. 5(3) of the ePrivacy Directive and, in Germany, section 25 TDDDG apply: prior informed consent is mandatory before the widget loads. Under the GDPR, profiling for behavioural advertising is a high risk activity that requires a clear legal basis, transparency information naming Dable as a recipient or joint controller, and respect for data subject rights including objection, access and erasure.

Consent requirements and legal basis

The only viable legal basis in the EU is consent under Art. 6(1)(a) GDPR, collected through a compliant consent management platform before any Dable script executes. The consent banner must list Dable explicitly or via a TCF vendor entry, describe profiling and cross site tracking, mention the South Korea transfer, and offer a reject option that is as easy as accept. Pre ticked boxes, implied consent and consent walls without a genuine choice are not lawful.

Cross border transfers and practical compliance steps

Data flows to Dable infrastructure in South Korea. The European Commission adopted a partial adequacy decision for South Korea in December 2021, which covers transfers to private sector recipients subject to PIPA; verify that Dable falls within that scope, otherwise rely on Standard Contractual Clauses plus a transfer impact assessment. Practical steps: block the widget until consent is given, configure IAB TCF signalling, document the processor relationship in a DPA, list Dable in the privacy notice and ROPA, and review logs and vendor disclosures annually.

Compliance

Dable and the GDPR

Dable is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) and Art. 5(3) ePrivacy Directive
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, German TDDDG, IAB TCF 2.x, Korea PIPA, LGPD

Impact assessment (DPIA)

Dable performs profiling and behavioural advertising at scale, combines tracking across publisher sites and transfers personal data to South Korea. A DPIA is strongly recommended under Art. 35 GDPR, particularly for publishers with large reach or sensitive content categories.

Sample text for your banner

We use Dable to recommend articles and sponsored content. Dable sets cookies and collects identifiers, page URLs and reading behaviour. Data may be transferred to South Korea. Do you consent to this processing? You can withdraw your consent at any time in the cookie settings.
Cookies and trackers

What Dable sets and contacts

Tracking method
Third party JavaScript widget that loads recommendation slots and tracks engagement, reading behaviour and click activity
Server location
South Korea (primary), with edge nodes in Asia and other regions
Data transferred outside the EU
Personal data is transferred to South Korea, which benefits from a partial EU adequacy decision (December 2021) for the private sector. Transfers must remain within the scope of the adequacy decision; otherwise SCCs and a transfer impact assessment are required.

Cookies set (6)

NameTypeDurationPurpose
dable_uidthird_party1 yearUnique user identifier used by Dable to recognise returning visitors and build interest profiles for recommendations and advertising.
dable_uid_aliasthird_party1 yearSecondary identifier that maps user IDs across publisher domains and partner networks for cross site tracking and frequency capping.
dable_consentthird_party6 monthsStores the user IAB TCF consent string and signals to gate behavioural tracking and ad personalisation by Dable.
dable_sessionthird_partySessionSession cookie used for technical operation of the widget, A/B testing of recommendation slots and short term deduplication.
dable_abthird_party30 daysStores the A/B test bucket assignment used to measure recommendation algorithm performance.
dable_evthird_party30 daysRecords engagement events such as impressions, clicks and scroll depth to feed personalisation and reporting.

Third-party domains contacted (7)

  • dable.io
  • static.dable.io
  • pcdn.dable.io
  • dist.dable.io
  • service.dable.io
  • track.dable.io
  • log.dable.io
Questions

Frequently asked questions about Dable

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Which cookies and identifiers does Dable set?

Dable sets identifiers such as dable_uid and dable_uid_alias to recognise returning visitors, dable_consent to record consent signals, and various session cookies. Exact names depend on the publisher configuration and the IAB TCF integration.

Is consent required before loading Dable?

Yes. Dable reads and writes identifiers on the user device and performs profiling for advertising, so prior explicit consent is required under Art. 5(3) ePrivacy and Art. 6(1)(a) GDPR. The script must not load until consent is granted.

What is the legal basis for processing personal data with Dable?

Consent under Art. 6(1)(a) GDPR is the only viable basis. Legitimate interest is not appropriate for cross site behavioural advertising and profiling carried out by Dable on behalf of publishers.

Does Dable transfer personal data outside the EU?

Yes. Data is sent to Dable infrastructure in South Korea. South Korea benefits from a partial EU adequacy decision since December 2021 covering private sector recipients; transfers outside that scope require SCCs and a transfer impact assessment.

Do I need a DPIA for Dable?

A DPIA is strongly recommended. Dable performs systematic profiling and combines data across publisher sites for advertising, which triggers Art. 35(3)(a) GDPR. Document the assessment before deployment, especially for sites with sensitive content.

How do I implement Dable compliantly?

Block the widget until consent is given via a CMP, integrate IAB TCF signalling, sign a DPA with Dable, list it in your privacy notice and ROPA, document the transfer to South Korea, and configure cookie expiry and storage minimisation in line with your retention policy.

Are there alternatives to Dable?

Yes. Comparable services include Taboola, Outbrain, Ligatus, Plista and MGID. EU based options such as Strossle and editorial recommendation engines like Smartocto can reduce third country transfers and simplify compliance.

How do I update my cookie policy for Dable?

List Dable as a third party recipient with category advertising and profiling, describe each cookie, its purpose and duration, mention the South Korea transfer and adequacy basis, link to Dable privacy policy, and explain how users can withdraw consent.

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