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Constant Contact is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Constant Contact provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Constant Contact helps deliver the right message to the right audience at the right time.
Constant Contact, founded in 1995, is one of the oldest commercial email marketing platforms in the United States, now owned by Clearlake Capital. It targets small and medium businesses with an easy onboarding, hundreds of templates and a marketplace of integrations. Its data processing happens entirely in the United States.
Constant Contact provides email campaign creation, marketing automation (welcome series, abandoned cart, birthday campaigns), signup forms, popups, landing pages, social media posting, event registration and SMS marketing. The Lead Gen and CRM tier adds a basic CRM, lead scoring and an embedded Site Visits tracker for cross channel attribution.
Each email contains a 1x1 open tracking pixel from imgssl.constantcontact.com and click redirects through r20.rs6.net. The Constant Contact signup form sets cookies (CCsessionContact, ctct_*) on the embedding website. The optional Site Visits tracker sets persistent cookies for visitor identification and behavioural attribution. The platform collects subscriber email, name, IP, user agent, opens, clicks, device and approximate geolocation.
Email marketing requires consent under Art. 6(1)(a) GDPR and Art. 13 ePrivacy Directive for prospects, and may rely on the soft opt in (legitimate interest) for existing customers in similar product contexts. The tracking pixel and click redirects amount to behavioural tracking and require consent in most EU jurisdictions. The signup form and Site Visits tracker require ePrivacy consent because they set non essential cookies.
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All subscriber and tracking data is stored in the US. Constant Contact is self certified under the EU US Data Privacy Framework. If the DPF is challenged again, transfers must rely on Standard Contractual Clauses combined with supplementary technical and contractual measures and a documented Transfer Impact Assessment. There is no EU data residency option today.
Use a clear opt in checkbox at sign up with a granular description of purposes (newsletter, offers, profiling). Record the proof of consent (timestamp, IP, form version). Block the signup form and Site Visits tracker behind a CMP category. Disable open and click tracking for users who only consent to functional emails. Sign the Constant Contact DPA and document the US transfer mechanism in your records of processing.
Websites using Constant Contact must obtain user consent under GDPR regulations.
Third-party domains contacted
constantcontact.comr20.rs6.netimgssl.constantcontact.comvisitor.constantcontact.comstatic.ctctcdn.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| CCsessionContact | first_party | Session | Identifies the current visitor on the embedded Constant Contact signup form. |
| ctct_* | first_party | 1 year | Stores signup form state and language preferences for the visitor. |
| cct_visitor | first_party | 1 year | Site Visits tracker visitor identifier used for cross channel attribution between emails and website. |
| r20rs6 | third_party | 6 months | Tracking cookie associated with the r20.rs6.net click redirect used in Constant Contact emails. |
Constant Contact places tracking cookies for advertising — comply with GDPR using FlowConsent.
On the signup form, Constant Contact sets first party cookies including CCsessionContact (session), ctct_* (signup state) and a few internal flags. The optional Site Visits tracker sets cct_visitor (one year) and additional behavioural cookies. All require prior consent in the EEA.
Yes for the signup form, Site Visits tracker and the email tracking pixel and click redirects. Consent is also required at subscription time for the marketing emails themselves (Art. 13 ePrivacy and Art. 6(1)(a) GDPR for prospects).
Consent (Art. 6(1)(a) GDPR) for prospects. Legitimate interest (Art. 6(1)(f)) or soft opt in for existing customers in similar product contexts. Open and click tracking generally require consent due to its behavioural nature.
Yes, all data is stored in the US. Constant Contact is self certified under the EU US Data Privacy Framework. Without the DPF, transfers rely on Standard Contractual Clauses with supplementary measures and a Transfer Impact Assessment.
A DPIA is recommended for large scale mailing lists, behavioural scoring or profiling. Document the lawful basis for the list, the proof of consent, the open/click tracking, the US transfer and the unsubscribe flow.
Implement a clear opt in checkbox at sign up with granular purposes. Record consent (timestamp, IP, version). Block the signup form and Site Visits behind a CMP category. Disable open and click tracking on transactional emails. Sign the DPA. Document Constant Contact as a US sub processor.
EU based: Brevo (France), Mailjet (France), GetResponse (Poland), Klick Tipp (Germany), Cleverreach (Germany), ActiveTrail (Israel). Self hosted: Mailtrain, Listmonk, Sendy (US license, EU hosting possible).
Subscribe to the Constant Contact trust centre and DPA updates. When sub processors, certifications or tracking pixels change, update your cookie table, privacy notice and records of processing, and bump the consent banner version.