FlowConsent
How it worksPricingComparisonsBlogDocumentationLog inTry FlowConsent
Try FlowConsent
Advertising

Conneqto

MarketingOfficial website

Conneqto is a Japanese advertising platform that delivers interactive ads and lead generation widgets on publisher sites. Its JavaScript tag installs cookies and pixels to attribute clicks and build profiles, which require GDPR and ePrivacy consent.

Block Conneqto until consentScan my site
Overview

What does Conneqto do?

What is Conneqto

Conneqto is a Japanese advertising and lead generation platform headquartered in Tokyo. It enables publishers to display interactive ad placements and lead capture widgets while attributing impressions, clicks and conversions to specific campaigns through a JavaScript tag.

Cookies and data collected

Conneqto installs first and third party cookies, drops tracking pixels and may store identifiers in local storage. It collects IP address, user agent, page URL, referrer, advertising IDs and event data such as clicks and form submissions. Lead forms additionally capture the data the visitor submits voluntarily.

GDPR and ePrivacy implications

Conneqto is an advertising tracker with profiling, far beyond strictly necessary functionality. Article 5(3) of the ePrivacy Directive and Article 6(1)(a) GDPR therefore require prior, informed and granular consent before the tag loads or any cookie or pixel is set or read.

International data transfers

Data is sent to Conneqto servers in Japan, which benefits from an EU adequacy decision since 2019. However, advertising sub processors may be located outside Japan or the EEA, including in the United States. Each of those flows must be governed by Standard Contractual Clauses and a Transfer Impact Assessment.

Implementing consent correctly

Block the Conneqto tag and pixel until the visitor opts in to the advertising or marketing category in your CMP. On withdrawal, clear all Conneqto cookies, stop sending events and remove identifiers from local storage. Document the consent and store proof of consent for audit purposes.

Practical compliance steps

Sign a data processing agreement with Conneqto, request its sub processor list, set short retention for ad data, document each cookie and pixel in your privacy policy, audit the live site to confirm what is actually written and provide visitors with easy access, rectification and erasure routes.

Compliance

Conneqto and the GDPR

Conneqto is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR and Art. 5(3) ePrivacy Directive) is required because Conneqto installs advertising cookies and pixels and builds profiles for ad targeting.
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, APPI (Japan Act on Protection of Personal Information), CCPA/CPRA

Impact assessment (DPIA)

A DPIA is recommended because Conneqto profiles visitors for advertising and combines tracking pixels with lead capture. Document the data flows, retention, advertising sub processors and the international transfer to Japan.

Sample text for your banner

We use Conneqto to display targeted advertising and lead forms. This installs cookies and shares data with Conneqto (Japan) and advertising partners. You can refuse advertising cookies at any time.
Cookies and trackers

What Conneqto sets and contacts

Tracking method
JavaScript advertising and lead generation widget that displays interactive ads or lead forms on publisher websites. Uses cookies, local storage and pixel tracking to attribute impressions, clicks and conversions and to build advertising profiles.
Server location
Japan (Conneqto, Inc., based in Tokyo) with cloud infrastructure for ad serving
Data transferred outside the EU
Personal data (cookies, IP, device IDs) is transferred to Conneqto servers in Japan and possibly to advertising sub processors. Japan has an EU adequacy decision (2019). For sub processors located outside the EEA or Japan, Standard Contractual Clauses and a Transfer Impact Assessment are still required.

Cookies set (4)

NameTypeDurationPurpose
_cnq_uidfirst_party1 yearPersistent advertising visitor identifier used by Conneqto to attribute impressions and conversions across sessions.
_cnq_sidfirst_partySessionSession identifier used to associate ad views and clicks within the same browsing session.
_cnq_evfirst_party90 daysStores recent advertising and conversion events to support attribution reporting.
_cnq_leadfirst_party6 monthsStores the lead status when a visitor submits a Conneqto lead generation form.

Third-party domains contacted (4)

  • conneqto.jp
  • static.conneqto.jp
  • pixel.conneqto.jp
  • collect.conneqto.jp
Questions

Frequently asked questions about Conneqto

Can't find your question? Write to us, we answer fast.

What cookies does Conneqto set?

Conneqto installs first and third party advertising cookies, drops tracking pixels and may store identifiers in local storage. The exact set depends on the campaign configuration but typically includes a visitor ID and event cookies.

Is consent required for Conneqto?

Yes. Conneqto is an advertising tracker with profiling. Prior, granular and revocable consent is mandatory under Article 5(3) of the ePrivacy Directive and Article 6(1)(a) GDPR before the script may load.

What is the legal basis?

Consent (Art. 6(1)(a) GDPR) is the only valid legal basis for tracking and profiling. Legitimate interest does not apply because the purpose is targeted advertising and lead capture for marketing optimization.

Are there transfers outside the EEA?

Yes. Data is sent to Conneqto in Japan (covered by an EU adequacy decision since 2019) and may also reach advertising sub processors in the United States or other third countries via SCC and a Transfer Impact Assessment.

Is a DPIA required?

A DPIA is recommended because Conneqto performs systematic profiling for advertising and combines tracking pixels with lead capture, both listed as elevated risk by EU supervisory authorities.

How do I implement Conneqto compliantly?

Block the script and pixel by default, load them only after consent, sign a DPA, request the sub processor list, document cookies and retention in your policy, audit the live site to confirm what is set, and provide easy access to data subject rights.

Are there alternatives?

European advertising platforms include Adform, Smart AdServer (Equativ), Outbrain (Israel), Criteo and contextual platforms like Seedtag. Server side tagging via Matomo or first party CDP setups can reduce third country exposure.

How do I update the cookie policy?

Add Conneqto to the advertising or marketing category, list each first party cookie name, the provider (Conneqto, Inc., Japan), purpose (ad delivery, lead capture, attribution), retention and recipients. Refresh the list whenever the campaign configuration changes.

Same category

More services: Advertising

See the whole category

RevTrax

RevTrax is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. RevTrax provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, RevTrax helps deliver the right message to the right audience at the right time.

Marketing

Infolinks

Infolinks is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Infolinks enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Infolinks empowers marketing teams to achieve measurable growth.

Marketing

Tomi.ai

Tomi.ai is an AI-powered platform that leverages artificial intelligence and machine learning to help businesses automate processes, generate insights, and enhance digital experiences. It provides intelligent automation, natural language processing, and predictive analytics. Tomi.ai integrates with existing workflows and tools to deliver AI-driven optimization across marketing, customer service, and operations. With scalable infrastructure, Tomi.ai makes advanced AI accessible to all teams.

Marketing

Appier

Appier is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Appier provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Appier helps deliver the right message to the right audience at the right time.

Marketing

CausalFunnel

CausalFunnel is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. CausalFunnel provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, CausalFunnel helps deliver the right message to the right audience at the right time.

Marketing

Remedo

Remedo is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Remedo enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Remedo empowers marketing teams to achieve measurable growth.

Marketing

Make your site compliant today.

Free up to 25,000 sessions a month. No credit card, no commitment.

Create my bannerScan my site