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Conneqto is a Japanese advertising platform that delivers interactive ads and lead generation widgets on publisher sites. Its JavaScript tag installs cookies and pixels to attribute clicks and build profiles, which require GDPR and ePrivacy consent.
Conneqto is a Japanese advertising and lead generation platform headquartered in Tokyo. It enables publishers to display interactive ad placements and lead capture widgets while attributing impressions, clicks and conversions to specific campaigns through a JavaScript tag.
Conneqto installs first and third party cookies, drops tracking pixels and may store identifiers in local storage. It collects IP address, user agent, page URL, referrer, advertising IDs and event data such as clicks and form submissions. Lead forms additionally capture the data the visitor submits voluntarily.
Conneqto is an advertising tracker with profiling, far beyond strictly necessary functionality. Article 5(3) of the ePrivacy Directive and Article 6(1)(a) GDPR therefore require prior, informed and granular consent before the tag loads or any cookie or pixel is set or read.
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Data is sent to Conneqto servers in Japan, which benefits from an EU adequacy decision since 2019. However, advertising sub processors may be located outside Japan or the EEA, including in the United States. Each of those flows must be governed by Standard Contractual Clauses and a Transfer Impact Assessment.
Block the Conneqto tag and pixel until the visitor opts in to the advertising or marketing category in your CMP. On withdrawal, clear all Conneqto cookies, stop sending events and remove identifiers from local storage. Document the consent and store proof of consent for audit purposes.
Sign a data processing agreement with Conneqto, request its sub processor list, set short retention for ad data, document each cookie and pixel in your privacy policy, audit the live site to confirm what is actually written and provide visitors with easy access, rectification and erasure routes.
Websites using Conneqto must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is recommended because Conneqto profiles visitors for advertising and combines tracking pixels with lead capture. Document the data flows, retention, advertising sub processors and the international transfer to Japan.
Sample consent text
We use Conneqto to display targeted advertising and lead forms. This installs cookies and shares data with Conneqto (Japan) and advertising partners. You can refuse advertising cookies at any time.
Third-party domains contacted
conneqto.jpstatic.conneqto.jppixel.conneqto.jpcollect.conneqto.jpCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| _cnq_uid | first_party | 1 year | Persistent advertising visitor identifier used by Conneqto to attribute impressions and conversions across sessions. |
| _cnq_sid | first_party | Session | Session identifier used to associate ad views and clicks within the same browsing session. |
| _cnq_ev | first_party | 90 days | Stores recent advertising and conversion events to support attribution reporting. |
| _cnq_lead | first_party | 6 months | Stores the lead status when a visitor submits a Conneqto lead generation form. |
Conneqto places tracking cookies for advertising — comply with GDPR using FlowConsent.
Conneqto installs first and third party advertising cookies, drops tracking pixels and may store identifiers in local storage. The exact set depends on the campaign configuration but typically includes a visitor ID and event cookies.
Yes. Conneqto is an advertising tracker with profiling. Prior, granular and revocable consent is mandatory under Article 5(3) of the ePrivacy Directive and Article 6(1)(a) GDPR before the script may load.
Consent (Art. 6(1)(a) GDPR) is the only valid legal basis for tracking and profiling. Legitimate interest does not apply because the purpose is targeted advertising and lead capture for marketing optimization.
Yes. Data is sent to Conneqto in Japan (covered by an EU adequacy decision since 2019) and may also reach advertising sub processors in the United States or other third countries via SCC and a Transfer Impact Assessment.
A DPIA is recommended because Conneqto performs systematic profiling for advertising and combines tracking pixels with lead capture, both listed as elevated risk by EU supervisory authorities.
Block the script and pixel by default, load them only after consent, sign a DPA, request the sub processor list, document cookies and retention in your policy, audit the live site to confirm what is set, and provide easy access to data subject rights.
European advertising platforms include Adform, Smart AdServer (Equativ), Outbrain (Israel), Criteo and contextual platforms like Seedtag. Server side tagging via Matomo or first party CDP setups can reduce third country exposure.
Add Conneqto to the advertising or marketing category, list each first party cookie name, the provider (Conneqto, Inc., Japan), purpose (ad delivery, lead capture, attribution), retention and recipients. Refresh the list whenever the campaign configuration changes.