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AttractROI is a US-based marketing automation platform built on GoHighLevel that provides landing pages, funnels, lead capture forms, CRM, appointment booking, email/SMS campaigns, pipeline management, and ad reporting. The platform sets tracking cookies, collects extensive personal data through forms and surveys, and processes all data in the United States. Consent is required for all tracking and marketing features. SCCs or the EU-US Data Privacy Framework are needed for lawful data transfers.
AttractROI is a US-based marketing automation platform built on GoHighLevel infrastructure. It provides a comprehensive suite of tools for digital marketing: landing page builder, sales funnels, lead capture forms, surveys, appointment booking calendar, CRM with pipeline management, multi-channel follow-up campaigns (email and SMS), Stripe payment integration, and a dashboard with Google and Facebook ad reporting. The platform is primarily used in real estate marketing but serves businesses across various industries seeking to convert website visitors into clients.
AttractROI sets multiple cookies for visitor identification, session management, conversion tracking, and marketing attribution. The platform collects extensive personal data through forms and surveys (names, emails, phone numbers, addresses), tracks visitor behaviour across pages and funnels, captures appointment booking data, and processes payment information via Stripe. Automated multi-channel follow-up campaigns send emails and SMS messages to captured leads, requiring explicit consent under both GDPR and telecommunications regulations.
AttractROI presents significant GDPR compliance challenges for European deployments. The platform processes personal data at scale, performs automated lead scoring and profiling, sends automated marketing communications, and stores all data in the United States. Website operators using AttractROI must obtain explicit consent for tracking cookies, form submissions, and marketing communications. The automated follow-up campaigns constitute direct marketing under GDPR and require separate opt-in consent. A Data Processing Agreement must be established with AttractROI/GoHighLevel.
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All data processed by AttractROI is stored and processed in the United States. Under GDPR Chapter V, a valid transfer mechanism is required. Options include Standard Contractual Clauses (SCCs) or verification that GoHighLevel (the underlying platform) participates in the EU-US Data Privacy Framework. Website operators must conduct a Transfer Impact Assessment and document the legal basis for the transfer in their Records of Processing Activities.
Multiple layers of consent are required: cookie consent before loading tracking scripts, explicit opt-in for lead capture forms, separate consent for email marketing communications, and separate consent for SMS communications (also required under TCPA in the US). Configure your CMP to block AttractROI scripts until consent is given. Include clear consent checkboxes on all forms with links to your privacy policy.
Block AttractROI scripts in your CMP until cookie consent is obtained. Add GDPR-compliant consent checkboxes to all forms with links to your privacy policy. Implement double opt-in for email marketing lists. Obtain separate SMS consent with clear disclosure. Establish a DPA with AttractROI/GoHighLevel. Conduct a DPIA before processing EU personal data. Document the US data transfer legal basis. Implement data subject rights procedures (access, deletion, portability) within the platform. Review and configure data retention periods.
Websites using AttractROI must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is strongly recommended for AttractROI deployments targeting EU users. The platform processes extensive personal data (contact information, behavioural data, transaction data) with automated decision-making for lead scoring, multi-channel marketing, and profiling, all stored in the United States.
Sample consent text
We use AttractROI for marketing automation and lead management. AttractROI collects information you provide through forms and tracks your browsing behaviour. Data is processed in the United States under Standard Contractual Clauses. By submitting this form, you consent to receiving follow-up communications. You can unsubscribe at any time.
Third-party domains contacted
attractroi.comapp.attractroi.comapi.attractroi.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| _aroi_session | session | Session | Maintains the visitor session state across page views within the marketing funnel |
| _aroi_visitor | persistent | 1 year | Unique visitor identifier for cross-session tracking, funnel attribution, and conversion measurement |
| _aroi_tracking | persistent | 30 days | Tracks visitor behaviour, page views, and interactions with forms and funnels for marketing analytics |
| _attractroi_lead | persistent | 30 days | AttractROI lead identification cookie for CRM attribution and follow-up campaign targeting |
| _ghl_chat | session | Session | Chat widget session cookie for maintaining live chat or chatbot conversation state |
AttractROI places tracking cookies for advertising — comply with GDPR using FlowConsent.
Yes. AttractROI sets multiple cookies for visitor identification, session management, conversion tracking, and marketing attribution across landing pages and funnels.
Yes. Multiple consent layers are needed: cookie consent for tracking scripts, form submission consent, email marketing opt-in, and separate SMS consent. All must be obtained before processing.
Consent (Art. 6(1)(a) GDPR) for tracking cookies and marketing communications. Contract performance (Art. 6(1)(b)) may apply for appointment booking and service delivery initiated by the user.
Yes. All data is stored and processed in the US via GoHighLevel infrastructure. SCCs or EU-US Data Privacy Framework verification is required. A Transfer Impact Assessment should be conducted.
A DPIA is strongly recommended given the extensive personal data processing, automated lead scoring, profiling, multi-channel marketing automation, and US data storage.
Block scripts until cookie consent. Add consent checkboxes on forms. Implement double opt-in for email. Obtain separate SMS consent. Establish a DPA. Conduct a DPIA. Document US transfer basis.
EU-based marketing automation alternatives include Brevo (France), Mautic (self-hosted), and ActiveTrail (Israel, EU data centre option). Each simplifies GDPR compliance with EU data residency.
List all AttractROI/GoHighLevel cookies with names, types, durations, and purposes. Categorise under Marketing. Include AttractROI as a data processor in your privacy policy with US transfer disclosure.