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Admo.tv is a French TV ad attribution platform that measures the impact of broadcast and connected TV advertising on web and app traffic through cookies, pixels and audio fingerprinting.
Admo.tv is a French TV advertising attribution platform. Brands and agencies use it to measure the lift produced by linear TV and connected TV (CTV) campaigns on their web and mobile traffic. The product combines a JavaScript pixel installed on advertiser sites with audio fingerprinting that detects broadcast spots and a device graph that connects households to online identifiers.
Admo.tv collects cookies, IP address, user agent, page URL, conversion events, audio fingerprints captured by partner SDKs and household level signals supplied by the panel partners. The data are then matched to broadcast logs to attribute online actions to specific TV spots.
Cookies, IP and the device graph fall under Article 5(3) of the ePrivacy Directive and require prior consent. Audio fingerprinting from a panel SDK and cross device matching are highly invasive techniques that the CNIL has flagged repeatedly. A DPIA documenting the necessity, proportionality and risks is mandatory.
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Block the Admo.tv pixel until marketing or audience measurement consent has been collected. The CNIL allows audience measurement under a more lenient regime only if the tool stays strictly anonymous and on the publisher domain, which is not the case for Admo.tv. Consent therefore is required.
Admo.tv hosts its core services in France and the wider European Union. Some sub processors and CTV partners may operate from third countries. Document them and rely on Standard Contractual Clauses where required.
Sign a Data Processing Agreement, document Admo.tv in your record of processing activities, run a DPIA covering audio fingerprinting and cross device matching, gate the pixel through your CMP and offer a user level opt out that excludes the visitor from the device graph.
Websites using Admo.tv must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is required because Admo.tv combines online tracking with TV broadcast detection through audio fingerprinting and cross device matching, processed at scale on identifiable users.
Sample consent text
I agree that Admo.tv reads and writes cookies on my device, links my visit to TV broadcasts I may have been exposed to and uses these data to measure advertising impact.
Third-party domains contacted
admo.tvadmo.tvcdn.admo.tvcdn.admo.tvtag.admo.tvcollect.admo.tvcollect.admo.tvpixel.admo.tvCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| admo_uid | first_party | 13 months | Hashed visitor identifier used to link web sessions to TV ad exposure events captured via audio fingerprinting |
| atvid | http_cookie | 13 months | Persistent Admo.tv visitor identifier used for cross device matching with TV broadcast detections |
| admo_session | first_party | Session | Short lived session identifier used to deduplicate page views during a single visit |
| atv_sess | http_cookie | session | Session level cookie used to deduplicate events and reconstruct user journeys |
| atv_match | http_cookie | 90 days | Cross device matching cookie linking the browser to the Admo.tv household graph |
| atv_attribution | first_party | 90 days | Stores the last attributed TV campaign and broadcast timestamp for conversion attribution reports |
| _admo_consent | first_party | 6 months | Records the visitor consent state for the Admo.tv measurement category to avoid re firing the SDK before opt in |
Admo.tv places tracking cookies for advertising — comply with GDPR using FlowConsent.
Admo.tv sets advertising cookies on its serving domain, including a persistent visitor identifier (atvid), a session cookie and a cross device matching cookie. The advertiser site may also receive a first party companion cookie depending on the integration.
Yes. Cookie storage and the cross device matching that follows are subject to Article 5(3) of the ePrivacy Directive and require prior consent. The CNIL audience measurement exemption does not apply because Admo.tv is not strictly anonymous and is not first party only.
Article 6(1)(a) GDPR (consent) is the only valid basis. Cross device profiling for advertising attribution is excluded from legitimate interest under EDPB and CNIL guidance.
Admo.tv hosts its core services in France and the European Union. Some sub processors and CTV partners may be in third countries. Document them and rely on Standard Contractual Clauses when needed.
Yes. Audio fingerprinting, cross device matching and large scale advertising profiling meet the EDPB criteria for high risk processing. A DPIA is mandatory before launch.
Block the pixel until the marketing or audience measurement category has been accepted. Sign a Data Processing Agreement. Document Admo.tv and its sub processors in your record of processing activities. Provide a user level opt out from the device graph.
Realytics, Spoton.tv and TVTY are direct French alternatives with the same compliance constraints. Brand lift surveys and panel based studies hosted by traditional media research companies offer a lower compliance footprint.
List Admo.tv as a processor with the categories of data (cookies, IP, conversion events, audio fingerprints, household level signals), the purposes (TV ad attribution, audience measurement), retention, transfer mechanism and a direct opt out link.