Admo.tv
Admo.tv is a French TV ad attribution platform that measures the impact of broadcast and connected TV advertising on web and app traffic through cookies, pixels and audio fingerprinting.
What does Admo.tv do?
What Admo.tv is
Admo.tv is a French TV advertising attribution platform. Brands and agencies use it to measure the lift produced by linear TV and connected TV (CTV) campaigns on their web and mobile traffic. The product combines a JavaScript pixel installed on advertiser sites with audio fingerprinting that detects broadcast spots and a device graph that connects households to online identifiers.
What data Admo.tv collects
Admo.tv collects cookies, IP address, user agent, page URL, conversion events, audio fingerprints captured by partner SDKs and household level signals supplied by the panel partners. The data are then matched to broadcast logs to attribute online actions to specific TV spots.
GDPR and ePrivacy implications
Cookies, IP and the device graph fall under Article 5(3) of the ePrivacy Directive and require prior consent. Audio fingerprinting from a panel SDK and cross device matching are highly invasive techniques that the CNIL has flagged repeatedly. A DPIA documenting the necessity, proportionality and risks is mandatory.
Consent requirements
Block the Admo.tv pixel until marketing or audience measurement consent has been collected. The CNIL allows audience measurement under a more lenient regime only if the tool stays strictly anonymous and on the publisher domain, which is not the case for Admo.tv. Consent therefore is required.
Data transfers
Admo.tv hosts its core services in France and the wider European Union. Some sub processors and CTV partners may operate from third countries. Document them and rely on Standard Contractual Clauses where required.
Practical compliance steps
Sign a Data Processing Agreement, document Admo.tv in your record of processing activities, run a DPIA covering audio fingerprinting and cross device matching, gate the pixel through your CMP and offer a user level opt out that excludes the visitor from the device graph.
Admo.tv and the GDPR
Admo.tv is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
- Legal basis
- Article 6(1)(a) GDPR (consent) and Article 5(3) ePrivacy Directive for cookie storage and reading
- Risk level
- high
- Applicable regulations
- GDPR, ePrivacy Directive, French loi Informatique et Libertés
Impact assessment (DPIA)
A DPIA is required because Admo.tv combines online tracking with TV broadcast detection through audio fingerprinting and cross device matching, processed at scale on identifiable users.
Sample text for your banner
I agree that Admo.tv reads and writes cookies on my device, links my visit to TV broadcasts I may have been exposed to and uses these data to measure advertising impact.
What Admo.tv sets and contacts
- Tracking method
- TV ad attribution platform that uses pixels and SDKs on advertiser sites combined with audio fingerprinting and device graphs to measure broadcast and connected TV impact
- Server location
- European Union (France)
Cookies set (7)
| Name | Type | Duration | Purpose |
|---|---|---|---|
| admo_uid | first_party | 13 months | Hashed visitor identifier used to link web sessions to TV ad exposure events captured via audio fingerprinting |
| atvid | http_cookie | 13 months | Persistent Admo.tv visitor identifier used for cross device matching with TV broadcast detections |
| admo_session | first_party | Session | Short lived session identifier used to deduplicate page views during a single visit |
| atv_sess | http_cookie | session | Session level cookie used to deduplicate events and reconstruct user journeys |
| atv_match | http_cookie | 90 days | Cross device matching cookie linking the browser to the Admo.tv household graph |
| atv_attribution | first_party | 90 days | Stores the last attributed TV campaign and broadcast timestamp for conversion attribution reports |
| _admo_consent | first_party | 6 months | Records the visitor consent state for the Admo.tv measurement category to avoid re firing the SDK before opt in |
Third-party domains contacted (8)
admo.tvadmo.tvcdn.admo.tvcdn.admo.tvtag.admo.tvcollect.admo.tvcollect.admo.tvpixel.admo.tv
Frequently asked questions about Admo.tv
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Which cookies does Admo.tv set?
Admo.tv sets advertising cookies on its serving domain, including a persistent visitor identifier (atvid), a session cookie and a cross device matching cookie. The advertiser site may also receive a first party companion cookie depending on the integration.
Is consent required to use Admo.tv?
Yes. Cookie storage and the cross device matching that follows are subject to Article 5(3) of the ePrivacy Directive and require prior consent. The CNIL audience measurement exemption does not apply because Admo.tv is not strictly anonymous and is not first party only.
What legal basis applies?
Article 6(1)(a) GDPR (consent) is the only valid basis. Cross device profiling for advertising attribution is excluded from legitimate interest under EDPB and CNIL guidance.
Are user data transferred outside the EEA?
Admo.tv hosts its core services in France and the European Union. Some sub processors and CTV partners may be in third countries. Document them and rely on Standard Contractual Clauses when needed.
Do I need a DPIA for Admo.tv?
Yes. Audio fingerprinting, cross device matching and large scale advertising profiling meet the EDPB criteria for high risk processing. A DPIA is mandatory before launch.
How do I implement Admo.tv in a compliant way?
Block the pixel until the marketing or audience measurement category has been accepted. Sign a Data Processing Agreement. Document Admo.tv and its sub processors in your record of processing activities. Provide a user level opt out from the device graph.
Are there alternatives to Admo.tv?
Realytics, Spoton.tv and TVTY are direct French alternatives with the same compliance constraints. Brand lift surveys and panel based studies hosted by traditional media research companies offer a lower compliance footprint.
How should I update my cookie or privacy policy?
List Admo.tv as a processor with the categories of data (cookies, IP, conversion events, audio fingerprints, household level signals), the purposes (TV ad attribution, audience measurement), retention, transfer mechanism and a direct opt out link.
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