> Make your Wix site GDPR-compliant for cookies: audit, ICO-compliant banner, Google Consent Mode v2. Practical guide for 2025. > > Canonical: https://www.flowconsent.com/en/blog/wix-cookies-gdpr-compliance-guide [Platform guides](https://www.flowconsent.com/en/blog?category=platforms) # Wix cookies and GDPR: compliance guide Published 15 May 2026 · 3 min read In short Wix includes a native cookie consent tool, but it does not meet ICO and GDPR requirements in its default configuration. You need to configure cookie blocking before consent, make the reject option as accessible as accept, and enable Google Consent Mode v2 to stay compliant. Wix is one of the world's most popular website builders, used by millions of European small businesses. If your Wix site collects data from European visitors through analytics or advertising cookies, GDPR applies fully to you. The [Wix entry in our third-party services catalog](https://www.flowconsent.com/en/services/cms/wix) summarises the cookies and domains documented for the platform. This guide explains how to identify cookies on your Wix site, assess the native tool's compliance, and integrate a consent solution that meets GDPR and ICO requirements. ## GDPR and cookies: what Wix does not do for you Wix has offered a built-in cookie banner since 2020. However, in its default configuration, this tool has several limitations under European regulatory requirements: - The reject button is not always as prominent as the accept button - Some cookies may be placed before the user has given consent - Consent logging (proof required by data protection authorities) is limited - Native Google Consent Mode v2 integration is not guaranteed for all sites These limitations mean that Wix's native banner may not be sufficient to satisfy ICO or EU data protection authority requirements. To see what a compliant banner looks like in practice, browse our [GDPR cookie banner examples and best practices](https://www.flowconsent.com/en/blog/gdpr-cookie-banner-examples-best-practices). ## Cookies placed on a Wix site A standard Wix site places several types of cookies, regardless of the apps you add: - Wix session cookies (\_wixCIDX, \_wix\_browser\_sess): technically necessary - Wix performance cookies (fedops.logger, ssr-caching): internal measurement - Google Analytics (if connected): requires consent - Facebook Pixel (if installed via Wix Marketing): requires consent - Wix Market apps: each app can add its own cookies A full audit of all cookies on your site is therefore essential before configuring your banner. Our [complete website cookie audit guide](https://www.flowconsent.com/en/blog/website-cookie-audit-complete-guide) walks you through the method step by step. ## Setting up a compliant cookie banner on Wix ### Use Wix's native tool or a third-party solution? Wix's built-in cookie tool (accessible via Site Settings > Privacy & Cookies) allows banner appearance and text customisation. However, for full GDPR compliance, a dedicated solution is often needed alongside it. Key criteria for evaluating your solution: - Effective blocking of non-essential cookies before consent - Reject option as easy to access as accept (no dark patterns) - Readable list of cookies and purposes for the user - Consent log storage (proof of consent) - Google Consent Mode v2 compatibility For robust compliance, an external CMP like [FlowConsent](https://www.flowconsent.com/) can be integrated via Wix Velo (Wix's development environment) or via a custom tag in the site's advanced settings. The [Wix installation guide](https://www.flowconsent.com/en/doc/install-wix) shows where to paste the snippet in Settings > Custom Code and which native Wix features to turn off. ### Integrating a CMP via Wix Velo Wix Velo allows you to add custom code to your site. To integrate FlowConsent: 1. Enable Wix Velo in the Wix editor 2. Add the FlowConsent script in the masterPage.js file (runs on all pages) 3. Configure consent events to block cookies before consent 4. Test the behaviour in private/incognito browsing mode 5. Verify that marketing cookies are only placed after acceptance ## Google Consent Mode v2 on Wix If you use Google Analytics 4 or Google Ads on your Wix site, implementing Google Consent Mode v2 has been mandatory since March 2024 for sites targeting European users. Wix has announced improvements to its Consent Mode integration, but manual configuration is often still needed to ensure consent signals are sent before Google tags load. For the full picture, read our [Google Consent Mode v2 implementation guide](https://www.flowconsent.com/en/blog/google-consent-mode-v2-implementation-guide). With [FlowConsent](https://www.flowconsent.com/), Consent Mode v2 integration is handled automatically: the script sends denied signals by default, then updates them as soon as the user makes a choice. ## Auditing your Wix site To identify all cookies on your Wix site, browse in private/incognito mode and open developer tools (F12 > Application > Cookies). List all cookies with their domain, duration, and value. Identify native Wix cookies and those from third-party apps. Use the [FlowConsent free scan tool](https://www.flowconsent.com/en/scan) for an automated full cookie report. Remember to repeat this audit each time you add a new Wix app, as each app can introduce new cookies. ## Wix compliance checklist 1. Audit all cookies present on the site 2. Identify necessary vs non-necessary cookies 3. Assess the compliance of Wix's native tool 4. Integrate an external CMP if the native tool is insufficient 5. Configure pre-emptive blocking of non-essential cookies 6. Display a banner with a reject option as visible as accept 7. List all purposes and third-party apps 8. Implement Google Consent Mode v2 for GA4 and Google Ads 9. Store consent logs as proof 10. Update your privacy policy and legal notices GDPR compliance on Wix requires a little more configuration than on some other platforms, but it is perfectly achievable even without advanced technical skills. Scan your Wix site for free with [FlowConsent](https://www.flowconsent.com/en/scan) to get a full compliance report. [Back to the blog](https://www.flowconsent.com/en/blog) Share this article · [LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.flowconsent.com%2Fen%2Fblog%2Fwix-cookies-gdpr-compliance-guide) · [X](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.flowconsent.com%2Fen%2Fblog%2Fwix-cookies-gdpr-compliance-guide) Questions ## Common questions on this topic. Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### How to enable GDPR cookie management on Wix? To be GDPR compliant on Wix, you need to add a consent management solution. Wix provides a basic built-in tool, but for full Google Consent Mode v2 compliance, a third-party CMP like FlowConsent is recommended. It integrates via a JavaScript snippet in your site's advanced settings (Head section). ### Is Wix GDPR compliant by default? Not fully. By default, Wix may place analytics and marketing cookies without prior consent depending on your configuration. You must manually set up a compliant CMP to obtain consent before any non-essential personal data processing. Wix native tools do not fully cover TCF 2.2 requirements or Google Consent Mode v2. ### What is Google Consent Mode v2 and is it required for Wix sites? Google Consent Mode v2 is a Google framework that adapts the behavior of your Google tags (GA4, Ads) based on user consent choices. Mandatory since March 2024 for European sites using Google Ads or Google Analytics, it transmits accept/reject signals to the Google ecosystem. On Wix, it must be configured through your CMP (FlowConsent does this automatically). ### How to migrate from the Wix cookie tool to an external CMP? First, disable the built-in Wix cookie banner in Settings > Privacy & Cookies. Then install your external CMP via the Wix App Market or by adding custom code in Settings > Advanced > Custom Code (Head section). Configure your cookie categories in the CMP, test display and compliance, then publish. Historical consent proofs remain in the old system. Check your retention obligations. ### Is FlowConsent compatible with Wix? Yes. FlowConsent integrates with Wix via a simple JavaScript snippet to paste into the site's advanced settings (Custom Code > Head). The solution automatically manages GDPR banner display, Google Consent Mode v2, TCF 2.2 compliance, and consent proof recording. No advanced technical skills are required for installation. Read next ## Keep reading. [All articles](https://www.flowconsent.com/en/blog) [Platform guides · 13 July 2026](https://www.flowconsent.com/en/blog/nextjs-cookies-gdpr-compliance-guide) ### [Next.js cookie consent and GDPR: the complete compliance guide](https://www.flowconsent.com/en/blog/nextjs-cookies-gdpr-compliance-guide) [How to collect valid cookie consent in a Next.js app, from App Router installation and SPA navigation to Google Consent Mode v2 and server-side consent checks.](https://www.flowconsent.com/en/blog/nextjs-cookies-gdpr-compliance-guide) [Read the article ](https://www.flowconsent.com/en/blog/nextjs-cookies-gdpr-compliance-guide)· [Best practices · 2 March 2026](https://www.flowconsent.com/en/blog/cookie-banner-gdpr-compliance-guide) ### [Cookie banner: the complete GDPR compliance guide (2026)](https://www.flowconsent.com/en/blog/cookie-banner-gdpr-compliance-guide) [Everything a GDPR-compliant cookie banner needs: the legal basis, what it must show, design rules against dark patterns, a step-by-step setup and a final checklist.](https://www.flowconsent.com/en/blog/cookie-banner-gdpr-compliance-guide) [Read the article ](https://www.flowconsent.com/en/blog/cookie-banner-gdpr-compliance-guide)· [Marketing tools · 7 May 2026](https://www.flowconsent.com/en/blog/linkedin-pixel-cookies-gdpr-compliance) ### [LinkedIn Pixel and GDPR: cookie compliance guide](https://www.flowconsent.com/en/blog/linkedin-pixel-cookies-gdpr-compliance) [The LinkedIn Insight Tag sets third-party advertising cookies. This guide explains why prior consent is mandatory and how to configure your site to stay GDPR compliant.](https://www.flowconsent.com/en/blog/linkedin-pixel-cookies-gdpr-compliance) [Read the article](https://www.flowconsent.com/en/blog/linkedin-pixel-cookies-gdpr-compliance) ## Make your site compliant today. Free up to 25,000 sessions a month. No credit card, no commitment. [Create my banner](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=general) · [Scan my site](https://www.flowconsent.com/en/scan)