> How Vidyard tracks video viewers, uses cookies, links data to CRM, and transfers it to North America, plus how to embed it under the GDPR and ePrivacy. > > Canonical: https://www.flowconsent.com/en/services/video/vidyard Video # Vidyard Preferences Vidyard is a video platform for marketing and sales teams. It hosts and embeds videos and provides viewer level analytics, including how much of a video each person watched, and it can connect this data to CRM and marketing automation tools. To do this it sets cookies and processes IP addresses, device information, and, when integrated, identifying details. For European websites these tracking features require prior consent. [Block Vidyard until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=video) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Video](https://www.flowconsent.com/en/services/video) - Consent Preferences - Prior consent Required - Documented cookies 3 - Third-party domains 3 - Servers United States and Canada Overview ## What does Vidyard do? ## What Vidyard is Vidyard is a video hosting and analytics platform aimed at marketing and sales teams. It lets businesses record, host, and embed videos, and it reports in detail on how each video is watched. A distinctive feature is viewer level analytics, which can connect watch behaviour to a known contact in a CRM or marketing automation system. ## What data and cookies it collects Vidyard sets cookies to recognise a browser and to record viewing events such as plays, watch time, and drop off points. It processes the IP address and device and browser characteristics. When the player is tied to a form, an email link, or a marketing platform, this viewing data can be associated with an identified individual, which makes the processing more sensitive. ## GDPR and ePrivacy implications The identifiers and viewing records are personal data under the GDPR, and the cookies that enable them fall under the ePrivacy Directive. Because Vidyard is used for marketing measurement and can profile viewers, prior consent is required, and the linking of video engagement to contact records should be transparent in your privacy notice. ## Consent requirements The Vidyard player should not set its analytics cookies or identify viewers until the visitor has accepted. Consent must be freely given, specific, informed, and easy to withdraw. The cleanest approach is to load the embed only after marketing consent, so that no viewer tracking happens for visitors who decline. ## Data transfers outside the EU Vidyard processes data in the United States and Canada. Canada is covered by an adequacy decision, while transfers to the United States rely on the EU US Data Privacy Framework or on Standard Contractual Clauses. You should confirm the contractual basis and understand how viewing data flows into any connected marketing tools. ## Practical compliance steps Defer the Vidyard embed until marketing consent, sign a data processing agreement, and decide whether viewer identification is necessary for your use case. Document the processing and the link to your CRM, set retention limits, and describe Vidyard and its cookies clearly in your cookie policy and privacy notice. Compliance ## Vidyard and the GDPR Vidyard is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Consent (Art. 6(1)(a) GDPR) - Risk level medium - Applicable regulations GDPR, ePrivacy Directive ### Impact assessment (DPIA) Vidyard can identify individual viewers and link video engagement to marketing and sales records, so assess whether viewing data is connected to identified people, the profiling involved, the retention, and the transfers to North America. A targeted assessment is advisable when video is tied to lead scoring. ### Sample text for your banner > We use Vidyard to play videos and to understand how they are watched. Vidyard may set cookies and record viewing behaviour, which can be linked to our marketing records. These features run only after you accept the relevant cookies. Cookies and trackers ## What Vidyard sets and contacts - Tracking method Embedded video player, JavaScript, cookies, viewer level analytics - Server location United States and Canada - Data transferred outside the EU Data is processed by Vidyard in the United States and Canada. Canada benefits from an adequacy decision, while transfers to the United States rely on the EU US Data Privacy Framework or Standard Contractual Clauses. ### Cookies set (3) | Name | Type | Duration | Purpose | | ---------------- | ---------- | -------- | ----------------------------------------------------------------------------------- | | vuid | Analytics | 2 years | Vidyard visitor identifier used to recognise a browser for video viewing analytics. | | vidyard\_session | Functional | Session | Maintains the state of the Vidyard player during the visit. | | metrics | Analytics | 1 year | Stores video engagement metrics such as watch time and drop off points. | ### Third-party domains contacted (3) - `vidyard.com` - `play.vidyard.com` - `cdn.vidyard.com` Questions ## Frequently asked questions about Vidyard Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### What cookies does Vidyard set? Vidyard sets a visitor identifier and analytics cookies to recognise a browser and record how videos are watched, plus a session cookie for the player. The analytics cookies are not strictly necessary and belong in the analytics or marketing category of your consent banner. ### Do I need consent for Vidyard? Yes. Vidyard tracks viewing behaviour and can link it to identified contacts, which requires prior consent under the ePrivacy Directive and the GDPR. Load the player or enable tracking only after the visitor accepts. ### What is the legal basis for Vidyard? Consent under Article 6(1)(a) of the GDPR is the basis for viewer analytics and any profiling. Legitimate interest is generally not sufficient where video engagement is tied to a person and used for marketing or sales. ### Does Vidyard transfer data outside the EU? Yes. Vidyard processes data in the United States and Canada. Canada has an adequacy decision, while United States transfers rely on the EU US Data Privacy Framework or Standard Contractual Clauses. ### Is a DPIA needed for Vidyard? A targeted assessment is advisable where viewing is linked to identified people or feeds lead scoring. Document whether viewers are identified, the profiling, the retention, and the transfers to North America. ### How do I embed Vidyard compliantly? Defer the embed until marketing consent, sign a data processing agreement, and decide whether viewer identification is needed. Disclose the tracking and the CRM link in your privacy notice and cookie policy. ### Are there alternatives to Vidyard? Alternatives include Wistia, Vimeo, and Loom for hosting, or self hosted players. Any platform that identifies viewers and links engagement to contacts raises the same consent obligations. ### How do I update my cookie policy for Vidyard? List the Vidyard cookies with their purpose and duration, label the analytics ones accordingly, name Vidyard as the recipient, and mention the North American transfers. Keep it aligned with your player configuration. Same category ## More services: Video [See the whole category](https://www.flowconsent.com/en/services/video) ### [SoundCloud](https://www.flowconsent.com/en/services/video/soundcloud) [SoundCloud is an integration and connectivity platform that enables businesses to connect web applications, APIs, and services seamlessly. It provides pre-built connectors, webhook management, and data synchronization. SoundCloud supports real-time data flow between marketing, sales, and operational tools, eliminating data silos and manual processes. With visual workflow builders and robust API management, SoundCloud helps create unified digital ecosystems that drive efficiency.](https://www.flowconsent.com/en/services/video/soundcloud) [Preferences](https://www.flowconsent.com/en/services/video/soundcloud) · ### [Transistor.fm](https://www.flowconsent.com/en/services/video/transistor-fm) [Transistor.fm is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. Transistor.fm supports modern development practices and scales with growing business needs. With a focus on stability and compatibility, Transistor.fm ensures your website delivers a smooth, uninterrupted experience to every visitor and search engine crawler.](https://www.flowconsent.com/en/services/video/transistor-fm) [Preferences](https://www.flowconsent.com/en/services/video/transistor-fm) · ### [AnyClip](https://www.flowconsent.com/en/services/video/anyclip) [AnyClip is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. AnyClip enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, AnyClip empowers marketing teams to achieve measurable growth.](https://www.flowconsent.com/en/services/video/anyclip) [Marketing](https://www.flowconsent.com/en/services/video/anyclip) · ### [ReadAloud](https://www.flowconsent.com/en/services/video/readaloud) [ReadAloud is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. ReadAloud supports modern development practices and scales with growing business needs. With a focus on stability and compatibility, ReadAloud ensures your website delivers a smooth, uninterrupted experience to every visitor and search engine crawler.](https://www.flowconsent.com/en/services/video/readaloud) [Preferences](https://www.flowconsent.com/en/services/video/readaloud) · ### [Vimeo](https://www.flowconsent.com/en/services/video/vimeo) [Vimeo is a user preference and personalization service that helps websites deliver customized experiences based on individual visitor settings and choices. It manages preferences for content display, communication channels, and interaction styles. Vimeo integrates with website platforms to remember and apply user choices consistently across sessions. With privacy-compliant preference storage, Vimeo enhances satisfaction by ensuring tailored browsing experiences for every visitor.](https://www.flowconsent.com/en/services/video/vimeo) [Preferences](https://www.flowconsent.com/en/services/video/vimeo) · ### [Youtube nocookie](https://www.flowconsent.com/en/services/video/youtube-nocookie) [Youtube nocookie is a versatile web technology that supports digital platforms with specialized functionality and enhanced capabilities. It provides robust tools and services that integrate with modern websites and applications seamlessly. Youtube nocookie is designed to improve operational efficiency, user experience, and digital performance. Trusted by developers and businesses alike, Youtube nocookie offers reliable solutions that scale with organizational needs and evolving web standards.](https://www.flowconsent.com/en/services/video/youtube-nocookie) [Preferences](https://www.flowconsent.com/en/services/video/youtube-nocookie) ## Make your site compliant today. Free up to 25,000 sessions a month. No credit card, no commitment. [Create my banner](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=general) · [Scan my site](https://www.flowconsent.com/en/scan)