> BigMarker virtual events and GDPR: cookies, US data transfers, recording consent, AI features and compliance checklist for European organisers. > > Canonical: https://www.flowconsent.com/en/services/video/bigmarker Video # BigMarker Marketing · [Official website](https://www.bigmarker.com) BigMarker is a US-based virtual event and webinar platform providing live streaming, on-demand replays, chat, registration pages and integrated marketing automation. European organisers use it for conferences, training and lead-generation webinars. Privacy implications mirror other US webinar tools: consent for non-essential cookies, recording transparency, US transfer disclosure, and risk of attendee data combining with engagement scores. [Block BigMarker until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=video) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Video](https://www.flowconsent.com/en/services/video) - Consent Marketing - Prior consent Required - Documented cookies 3 - Third-party domains 4 - Servers BigMarker Inc., Chicago, United States; AWS US regions Overview ## What does BigMarker do? ## **What is BigMarker** BigMarker is a US-based webinar and virtual event platform providing live, on-demand and series-based event delivery, registration pages, integrated CRM and marketing automation hooks, AI-powered transcription and engagement scoring. ## **Cookies and data** BigMarker sets bm\_session, bm\_visitor, bm\_engagement cookies. Collects registration data, IP, User-Agent, attendance time, chat content, recording, and AI-derived insights. ## **GDPR and ePrivacy** Non-essential cookies require consent. Recording requires clear notice and ideally an opt-in for reuse. Chat content is personal data. AI transcription may fall under the EU AI Act for sensitive contexts. ## **Data transfers** All data processed in the US. Transfers covered by SCCs. Run a TIA. ## **AI features** BigMarker AI Studio includes auto-transcription, summarisation, sentiment scoring. For EU events, ensure participants are informed and opt-in where AI extracts inferences about individuals. ## **Compliance checklist** 1\. Sign BigMarker DPA. 2. Block cookies behind CMP. 3. Disclose recording. 4. Document AI features. 5. Configure retention. 6. Run a DPIA. 7. Map CRM integrations. Compliance ## BigMarker and the GDPR BigMarker is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Contract (Art. 6(1)(b) GDPR) for delivery; Consent (Art. 6(1)(a)) for marketing cookies and recording - Risk level high - Applicable regulations GDPR, ePrivacy Directive, AI Act (for AI features) ### Impact assessment (DPIA) BigMarker processes registration data (name, email, organisation), IP, User-Agent, attendance metrics, chat content, recordings, and (with AI features enabled) automatic transcription. Key considerations: (1) recordings can capture special category data; (2) US transfer requires SCCs and TIA; (3) AI transcription may trigger AI Act analysis; (4) integration with CRM and marketing automation propagates data downstream. A DPIA is required for production use. ### Sample text for your banner > By registering, you agree that \ processes your data via BigMarker (United States) to deliver this webinar. The session may be recorded; the recording may include your name and chat messages. Data is transferred under Standard Contractual Clauses. Cookies and trackers ## What BigMarker sets and contacts - Tracking method JavaScript webinar and virtual event platform with registration forms, live streaming, chat, recording and analytics - Server location BigMarker Inc., Chicago, United States; AWS US regions - Data transferred outside the EU Attendee data, recordings, chat content and engagement metrics transferred to BigMarker US infrastructure. Transfers covered by 2021 SCCs. ### Cookies set (3) | Name | Type | Duration | Purpose | | -------------- | ---------- | -------- | ------------------------------------------------------------------------------------------ | | bm\_session | Functional | Session | Maintains the live webinar viewer session and chat. | | bm\_visitor | Marketing | 1 year | Persistent visitor identifier to recognise returning registrants and attribute engagement. | | bm\_engagement | Marketing | 6 months | Tracks attention metrics (time watched, clicks, polls) for follow-up automation. | ### Third-party domains contacted (4) - `bigmarker.com` - `app.bigmarker.com` - `cdn.bigmarker.com` - `stream.bigmarker.com` Questions ## Frequently asked questions about BigMarker Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### Cookies BigMarker sets? bm\_session, bm\_visitor, bm\_engagement. All non-essential require consent. ### Consent needed? Yes for non-essential cookies and recording/AI transcription. ### Legal basis? Contract for delivery; consent for marketing and recording reuse. ### US transfers? Yes. SCCs and DPF cover. Run a TIA. ### DPIA? Yes for production use, especially with AI features or sensitive topics. ### Compliant deployment? DPA, CMP, recording disclosure, AI participant notice, retention, DPIA, document integrations. ### Alternatives? Livestorm (France), Hopin/RingCentral Events (UK), Demio (US), Zoom Events. Livestorm is EU-native. ### Policy updates? List BigMarker cookies, identify as processor, disclose US transfer with SCCs/DPF, describe recording and AI handling. Same category ## More services: Video [See the whole category](https://www.flowconsent.com/en/services/video) ### [MediaElement.js](https://www.flowconsent.com/en/services/video/mediaelement-js) [MediaElement.js is a foundational web service that powers critical website functions and digital experiences. 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