> TrafficGuard detects ad fraud and invalid clicks in paid campaigns: how it analyses site visitors, the data and cookies involved and when GDPR consent applies.
>
> Canonical: https://www.flowconsent.com/en/services/security/trafficguard

Security

# TrafficGuard

Marketing · [Official website](https://trafficguard.ai)

TrafficGuard is an ad fraud prevention service that detects invalid traffic, such as bots and fake clicks, in paid advertising campaigns on platforms like Google Ads. It analyses clicks and visits to block wasted spend. To do so it collects data about visitors and their devices, so its use on a site generally needs to be covered by consent.

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At a glance

- Category

  [Security](https://www.flowconsent.com/en/services/security)

- Consent

  Marketing

- Prior consent

  Required

- Documented cookies

  0

Compliance

## TrafficGuard and the GDPR

TrafficGuard is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What TrafficGuard sets and contacts

The cookies of TrafficGuard are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

[Scan my site](https://www.flowconsent.com/en/scan)

Same category

## More services: Security

[See the whole category](https://www.flowconsent.com/en/services/security)

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### [Clerk](https://www.flowconsent.com/en/services/security/clerk)

[Clerk is an analytics and measurement platform providing deep insights into digital ecosystem performance. It tracks user interactions, measures campaign effectiveness, and identifies optimization opportunities across web and mobile. Clerk offers customizable dashboards, automated alerts, and data export capabilities. By transforming raw data into actionable intelligence, Clerk empowers organizations to optimize strategy and maximize return on investment.](https://www.flowconsent.com/en/services/security/clerk)

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### [WWPass](https://www.flowconsent.com/en/services/security/wwpass)

[WWPass is a digital analytics solution that helps businesses measure and understand their online performance through comprehensive data collection and analysis. It provides visitor tracking, behavioral insights, and conversion metrics across websites and applications. WWPass supports custom event tracking, audience segmentation, and automated reporting. With intuitive dashboards and visualization tools, WWPass enables informed decisions that improve experience and drive results.](https://www.flowconsent.com/en/services/security/wwpass)

[Essential](https://www.flowconsent.com/en/services/security/wwpass)

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### [IPInfoDB](https://www.flowconsent.com/en/services/security/ipinfodb)

[IPInfoDB is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. IPInfoDB supports modern development practices and scales with growing business needs. With a focus on stability and compatibility, IPInfoDB ensures your website delivers a smooth, uninterrupted experience to every visitor and search engine crawler.](https://www.flowconsent.com/en/services/security/ipinfodb)

[Essential](https://www.flowconsent.com/en/services/security/ipinfodb)

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### [Palo Alto GlobalProtect](https://www.flowconsent.com/en/services/security/palo-alto-networks-globalprotect)

[Palo Alto Networks - GlobalProtect is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. Palo Alto Networks - GlobalProtect supports modern development practices and scales with growing business needs. With a focus on stability and compatibility, Palo Alto Networks - GlobalProtect ensures your website delivers a smooth, uninterrupted.](https://www.flowconsent.com/en/services/security/palo-alto-networks-globalprotect)

[Security](https://www.flowconsent.com/en/services/security/palo-alto-networks-globalprotect)

·

### [Skyflow](https://www.flowconsent.com/en/services/security/skyflow)

[Skyflow is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. Skyflow supports modern development practices and scales with growing business needs. With a focus on stability and compatibility, Skyflow ensures your website delivers a smooth, uninterrupted experience to every visitor and search engine crawler.](https://www.flowconsent.com/en/services/security/skyflow)

[Essential](https://www.flowconsent.com/en/services/security/skyflow)

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