> Magic Labs offers passwordless login and embedded wallets for apps. Learn what its SDK does on a website and how it relates to cookies and GDPR consent. > > Canonical: https://www.flowconsent.com/en/services/security/magiclabs Security # Magic Labs Preferences · [Official website](https://magic.link) Magic Labs is the company behind Magic, a developer SDK for passwordless login and embedded crypto wallets. Users can sign in to a website or app with an email link, a one-time code or a social account, and get a wallet without managing keys. The SDK loads in the browser and exchanges authentication data with Magic's servers. 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