> Varify is a German A/B testing and website personalization tool: how its testing script works on your site and what to check for GDPR consent. > > Canonical: https://www.flowconsent.com/en/services/personalization/varify Personalization # Varify Analytics Varify.io is a German A/B testing and website personalization tool. Marketers use it to create page variants in a visual editor, split traffic between them and measure which version performs better. Because testing scripts assign visitors to variants and measure their behavior, their use generally needs to be covered by consent. [Block Varify until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=personalization) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Personalization](https://www.flowconsent.com/en/services/personalization) - Consent Analytics - Prior consent Required - Documented cookies 0 Compliance ## Varify and the GDPR Varify is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. Cookies and trackers ## What Varify sets and contacts The cookies of Varify are not documented in the catalog yet. To see what is actually set on your site, run a free scan. [Scan my site](https://www.flowconsent.com/en/scan) Same category ## More services: Personalization [See the whole category](https://www.flowconsent.com/en/services/personalization) ### [BrightInfo](https://www.flowconsent.com/en/services/personalization/brightinfo) [BrightInfo is a digital analytics solution that helps businesses measure and understand their online performance through comprehensive data collection and analysis. It provides visitor tracking, behavioral insights, and conversion metrics across websites and applications. BrightInfo supports custom event tracking, audience segmentation, and automated reporting. With intuitive dashboards and visualization tools, BrightInfo enables informed decisions that improve experience and drive results.](https://www.flowconsent.com/en/services/personalization/brightinfo) [Analytics](https://www.flowconsent.com/en/services/personalization/brightinfo) · ### [OptiMonk](https://www.flowconsent.com/en/services/personalization/optimonk) [OptiMonk is a web technology service that provides essential functionality for websites and digital platforms. It delivers core capabilities that support site operations, content delivery, and user experience optimization. OptiMonk integrates seamlessly with modern web architectures, ensuring reliable performance and compatibility across browsers and devices. 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By combining data intelligence with marketing execution, Groobee helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/personalization/groobee) [Marketing](https://www.flowconsent.com/en/services/personalization/groobee) · ### [Relewise](https://www.flowconsent.com/en/services/personalization/relewise) [Relewise is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Relewise enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Relewise empowers marketing teams to achieve measurable growth.](https://www.flowconsent.com/en/services/personalization/relewise) [Preferences](https://www.flowconsent.com/en/services/personalization/relewise) · ### [Visitor.js](https://www.flowconsent.com/en/services/personalization/visitor-js) [Visitor.js is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Visitor.js enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Visitor.js empowers marketing teams to achieve measurable growth.](https://www.flowconsent.com/en/services/personalization/visitor-js) [Preferences](https://www.flowconsent.com/en/services/personalization/visitor-js) · ### [Retail Rocket](https://www.flowconsent.com/en/services/personalization/retail-rocket) [Retail Rocket is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Retail Rocket provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Retail Rocket helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/personalization/retail-rocket) [Preferences](https://www.flowconsent.com/en/services/personalization/retail-rocket) ## Make your site compliant today. Free up to 25,000 sessions a month. No credit card, no commitment. [Create my banner](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=general) · [Scan my site](https://www.flowconsent.com/en/scan)