> Trident AB runs A/B tests on Shopify stores to improve conversion: how it assigns and tracks visitors and what it means for GDPR and cookie consent.
>
> Canonical: https://www.flowconsent.com/en/services/personalization/trident-ab

Personalization

# Trident AB

Analytics

Trident AB is an A/B testing app for Shopify stores, used to test variations of pages, themes and other storefront elements to see which version converts better. Its script assigns each visitor to a variant and measures their behavior and purchases. Because it tracks visitors across sessions to compare results, it generally requires analytics consent.

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At a glance

- Category

  [Personalization](https://www.flowconsent.com/en/services/personalization)

- Consent

  Analytics

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Trident AB and the GDPR

Trident AB is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Trident AB sets and contacts

The cookies of Trident AB are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

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Same category

## More services: Personalization

[See the whole category](https://www.flowconsent.com/en/services/personalization)

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[Recolize is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Recolize enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Recolize empowers marketing teams to achieve measurable growth.](https://www.flowconsent.com/en/services/personalization/recolize)

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[Aiden is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Aiden enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Aiden empowers marketing teams to achieve measurable growth.](https://www.flowconsent.com/en/services/personalization/aiden)

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[Personalization](https://www.flowconsent.com/en/services/personalization/appcues)

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### [Omniconvert](https://www.flowconsent.com/en/services/personalization/omniconvert)

[Omniconvert is a digital analytics solution that helps businesses measure and understand their online performance through comprehensive data collection and analysis. It provides visitor tracking, behavioral insights, and conversion metrics across websites and applications. Omniconvert supports custom event tracking, audience segmentation, and automated reporting. With intuitive dashboards and visualization tools, Omniconvert enables informed decisions that improve experience and drive results.](https://www.flowconsent.com/en/services/personalization/omniconvert)

[Analytics](https://www.flowconsent.com/en/services/personalization/omniconvert)

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### [Dialogue](https://www.flowconsent.com/en/services/personalization/dialogue)

[Dialogue is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Dialogue enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Dialogue empowers marketing teams to achieve measurable growth.](https://www.flowconsent.com/en/services/personalization/dialogue)

[Preferences](https://www.flowconsent.com/en/services/personalization/dialogue)

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