> How Trendemon works, which cookies and identifiers it sets, why consent is required under GDPR and ePrivacy, and how to deploy it lawfully in the EEA. > > Canonical: https://www.flowconsent.com/en/services/personalization/trendemon Personalization # Trendemon Marketing · [Official website](https://trendemon.com) Trendemon is a B2B web personalization and account based marketing platform that tailors website content, calls to action, and journeys for visitors based on firmographic, behavioural, and CRM data. It tracks identified accounts across sessions, integrates with marketing automation tools, and uses cookies and identifiers to deliver personalized experiences, making prior consent mandatory under GDPR and ePrivacy rules. [Block Trendemon until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=personalization) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Personalization](https://www.flowconsent.com/en/services/personalization) - Consent Marketing - Prior consent Required - Documented cookies 5 - Third-party domains 4 - Servers United States (AWS) with global CDN edges Overview ## What does Trendemon do? ## **What Trendemon is** Trendemon is a B2B personalization and account based marketing platform that adapts website content, banners, and conversion paths to each visitor. It combines first party behavioural data with CRM, marketing automation, and intent data to identify accounts and serve relevant journeys across pages, devices, and visits. The product is widely used by enterprise marketing teams to accelerate pipeline and shorten the buying cycle. ## **Cookies and identifiers set by Trendemon** Trendemon stores first party cookies that hold a visitor identifier, a session identifier, and segmentation flags. The platform also reads firmographic signals based on IP lookup, integrates with marketing automation cookies, and may load additional third party scripts for enrichment. Identifiers are persistent across sessions, which means the platform processes personal data within the meaning of the GDPR. ## **GDPR and ePrivacy implications** Because Trendemon writes identifiers in the browser for purposes that go beyond what is strictly necessary, Article 5(3) of the ePrivacy Directive requires informed consent before any read or write operation. The downstream profiling activity also qualifies as processing of personal data under the GDPR and must rely on a lawful basis, in practice consent. EU and EEA controllers must publish clear information about the tool and ensure that consent is freely given, specific, informed, and unambiguous. ## **Consent requirements** Trendemon must be blocked by default and only activated after the visitor accepts the personalization or marketing category in the consent banner. The consent management platform should send a signal to the Trendemon snippet so that no script tag, no fetch, and no cookie write happens before acceptance. Refusal must be just as easy as acceptance, and the choice must be revocable at any time through a persistent settings link. ## **International data transfers** Trendemon operates infrastructure in the United States and routes events to processing servers outside the EEA. Controllers must rely on Standard Contractual Clauses, on the EU US Data Privacy Framework where applicable, and on supplementary measures such as encryption in transit and access controls. The transfer impact assessment should consider US surveillance laws and the categories of data sent, then document the mitigations chosen. ## **Practical compliance steps** List Trendemon in the privacy policy and in the cookie register, sign a data processing agreement, configure the snippet to wait for consent, restrict the data sent to what is necessary for personalization, define realistic retention periods, and document the transfer safeguards. Train marketing teams on what can and cannot be personalized, and audit the integration regularly to confirm that no identifiers are written before the visitor opts in. Compliance ## Trendemon and the GDPR Trendemon is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Consent (Article 6(1)(a) GDPR) and ePrivacy Article 5(3) for storing identifiers in the browser - Risk level high - Applicable regulations GDPR, ePrivacy Directive, CCPA, CPRA ### Impact assessment (DPIA) Trendemon performs systematic profiling of website visitors combined with CRM and account data, which can reach a significant scale on B2B sites. A Data Protection Impact Assessment is recommended when the platform is used to score, segment, or track identified individuals, and when data is enriched with third party intent signals. The DPIA should assess the necessity of profiling, the proportionality of identifiers retained, the international transfer to the United States, and the safeguards in place such as Standard Contractual Clauses and supplementary measures. ### Sample text for your banner > We use Trendemon to personalize content and measure marketing performance on this website. Trendemon stores cookies and identifiers in your browser and may share data with our CRM and analytics tools. You can accept, refuse, or customize these uses at any time from the cookie settings. Cookies and trackers ## What Trendemon sets and contacts - Tracking method Client side JavaScript with first party and third party cookies, plus server side event collection - Server location United States (AWS) with global CDN edges - Data transferred outside the EU Personal data is transferred to the United States where Trendemon servers operate. Transfers rely on Standard Contractual Clauses and, where applicable, the EU US Data Privacy Framework. ### Cookies set (5) | Name | Type | Duration | Purpose | | ----------- | ------------ | ---------- | --------------------------------------------------------------------------------------------------------- | | tm\_uid | first\_party | 1 year | Stores the persistent visitor identifier used to recognize returning visitors and link them to a profile. | | tm\_session | first\_party | 30 minutes | Stores a session identifier for grouping events that belong to the same browsing session. | | tm\_segment | first\_party | 6 months | Stores segmentation flags that determine which personalized content variants are served. | | tm\_ab | first\_party | 3 months | Stores the assigned variant for A B tests and personalization journeys. | | tm\_account | first\_party | 1 year | Stores the resolved account identifier when account based personalization is active. | ### Third-party domains contacted (4) - `trendemon.com` - `app.trendemon.com` - `cdn.trendemon.com` - `api.trendemon.com` Questions ## Frequently asked questions about Trendemon Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### Which cookies does Trendemon set? Trendemon sets first party cookies that store a visitor identifier, a session identifier, and segmentation flags. The platform may also read firmographic signals derived from IP lookup and synchronize identifiers with marketing automation tools, so its footprint goes beyond a strictly technical cookie. ### Is consent required to use Trendemon? Yes. Trendemon serves personalization and profiling purposes that are not strictly necessary, so Article 5(3) of the ePrivacy Directive requires prior informed consent before any read or write of identifiers in the browser, and the GDPR requires a lawful basis for the profiling activity itself. ### What is the legal basis for processing? The relevant legal basis is consent under Article 6(1)(a) GDPR. Legitimate interest is not a viable basis because the platform combines persistent identifiers, account level enrichment, and cross visit profiling, which create significant impact on data subjects. ### Are data transferred to the United States? Yes. Trendemon processes data on infrastructure located in the United States. EU and EEA controllers must rely on Standard Contractual Clauses or the EU US Data Privacy Framework when applicable, complete a transfer impact assessment, and implement supplementary measures such as encryption and access controls. ### Is a DPIA required? A Data Protection Impact Assessment is strongly recommended because Trendemon involves systematic profiling, enrichment with external data, and transfers to the United States. The DPIA should document the purposes, the data flows, the retention periods, and the safeguards in place. ### How to implement Trendemon in a compliant way? Block the script by default, gate it behind a consent management platform signal, list Trendemon in the cookie register, sign a data processing agreement with the vendor, minimize the data sent, and offer a clear and persistent way to withdraw consent at any time. ### Are there alternatives to Trendemon? Alternatives include Mutiny, Optimizely Web Experimentation, Adobe Target, Demandbase One, and 6sense for account based personalization. Each has its own data and transfer profile, so the choice should be driven by the use case and by the controller risk appetite. ### How to update the cookie policy for Trendemon? Add a clear entry to the cookie policy describing the purpose of personalization and account based marketing, the categories of data collected, the retention durations, the third country transfers, the safeguards used, and the link to Trendemon privacy information. 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