> Shoplift runs A/B tests on Shopify stores: how it assigns visitors to variants, what it measures and why this kind of testing needs consent under GDPR.
>
> Canonical: https://www.flowconsent.com/en/services/personalization/shoplift

Personalization

# Shoplift

Analytics

Shoplift is an A/B testing tool for Shopify stores. Merchants use it to test different versions of themes, templates or pages and compare how they affect conversions. To split traffic and measure results, it assigns visitors to test variants and records their behaviour, which falls under analytics and requires consent.

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At a glance

- Category

  [Personalization](https://www.flowconsent.com/en/services/personalization)

- Consent

  Analytics

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Shoplift and the GDPR

Shoplift is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Shoplift sets and contacts

The cookies of Shoplift are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

[Scan my site](https://www.flowconsent.com/en/scan)

Same category

## More services: Personalization

[See the whole category](https://www.flowconsent.com/en/services/personalization)

### [Intellimize](https://www.flowconsent.com/en/services/personalization/intellimize)

[Intellimize is an analytics and measurement platform providing deep insights into digital ecosystem performance. It tracks user interactions, measures campaign effectiveness, and identifies optimization opportunities across web and mobile. Intellimize offers customizable dashboards, automated alerts, and data export capabilities. By transforming raw data into actionable intelligence, Intellimize empowers organizations to optimize strategy and maximize return on investment.](https://www.flowconsent.com/en/services/personalization/intellimize)

[Analytics](https://www.flowconsent.com/en/services/personalization/intellimize)

·

### [Zoho PageSense](https://www.flowconsent.com/en/services/personalization/zoho-pagesense)

[Zoho PageSense is a digital analytics solution that helps businesses measure and understand their online performance through comprehensive data collection and analysis. It provides visitor tracking, behavioral insights, and conversion metrics across websites and applications. Zoho PageSense supports custom event tracking, audience segmentation, and automated reporting. With intuitive dashboards and visualization tools, Zoho PageSense enables informed decisions that improve experience and drive results.](https://www.flowconsent.com/en/services/personalization/zoho-pagesense)

[Analytics](https://www.flowconsent.com/en/services/personalization/zoho-pagesense)

·

### [Perzonalization](https://www.flowconsent.com/en/services/personalization/perzonalization)

[Perzonalization is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Perzonalization enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Perzonalization empowers marketing teams to achieve measurable growth.](https://www.flowconsent.com/en/services/personalization/perzonalization)

[Preferences](https://www.flowconsent.com/en/services/personalization/perzonalization)

·

### [Fresh Relevance](https://www.flowconsent.com/en/services/personalization/fresh-relevance)

[Fresh Relevance is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Fresh Relevance enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Fresh Relevance empowers marketing teams to achieve measurable growth.](https://www.flowconsent.com/en/services/personalization/fresh-relevance)

[Marketing](https://www.flowconsent.com/en/services/personalization/fresh-relevance)

·

### [iGoDigital](https://www.flowconsent.com/en/services/personalization/igodigital)

[iGoDigital is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. iGoDigital enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, iGoDigital empowers marketing teams to achieve measurable growth.](https://www.flowconsent.com/en/services/personalization/igodigital)

[Marketing](https://www.flowconsent.com/en/services/personalization/igodigital)

·

### [Kameleoon](https://www.flowconsent.com/en/services/personalization/kameleoon)

[Kameleoon is a digital analytics solution that helps businesses measure and understand their online performance through comprehensive data collection and analysis. It provides visitor tracking, behavioral insights, and conversion metrics across websites and applications. Kameleoon supports custom event tracking, audience segmentation, and automated reporting. With intuitive dashboards and visualization tools, Kameleoon enables informed decisions that improve experience and drive results.](https://www.flowconsent.com/en/services/personalization/kameleoon)

[Analytics](https://www.flowconsent.com/en/services/personalization/kameleoon)

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