> Salesforce Interaction Studio tracks visitor behaviour to personalise websites in real time. Learn about its tracking and how to manage GDPR consent.
>
> Canonical: https://www.flowconsent.com/en/services/personalization/salesforce-interaction-studio

Personalization

# Salesforce Interaction Studio

Preferences · [Official website](https://www.salesforce.com/products/marketing-cloud/customer-interaction)

Salesforce Interaction Studio, formerly Evergage and now called Marketing Cloud Personalization, is Salesforce's real-time personalisation tool. Its script tracks how visitors interact with a website to tailor content, offers and product recommendations to each person. Because it collects behavioural data for personalisation, it requires consent first.

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At a glance

- Category

  [Personalization](https://www.flowconsent.com/en/services/personalization)

- Consent

  Preferences

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Salesforce Interaction Studio and the GDPR

Salesforce Interaction Studio is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Salesforce Interaction Studio sets and contacts

The cookies of Salesforce Interaction Studio are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

[Scan my site](https://www.flowconsent.com/en/scan)

Same category

## More services: Personalization

[See the whole category](https://www.flowconsent.com/en/services/personalization)

### [Twik](https://www.flowconsent.com/en/services/personalization/twik)

[Twik is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Twik enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Twik empowers marketing teams to achieve measurable growth.](https://www.flowconsent.com/en/services/personalization/twik)

[Preferences](https://www.flowconsent.com/en/services/personalization/twik)

·

### [RightMessage](https://www.flowconsent.com/en/services/personalization/rightmessage)

[RightMessage is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. RightMessage provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, RightMessage helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/personalization/rightmessage)

[Preferences](https://www.flowconsent.com/en/services/personalization/rightmessage)

·

### [Recombee](https://www.flowconsent.com/en/services/personalization/recombee)

[Recombee is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Recombee enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Recombee empowers marketing teams to achieve measurable growth.](https://www.flowconsent.com/en/services/personalization/recombee)

[Preferences](https://www.flowconsent.com/en/services/personalization/recombee)

·

### [Bounce Commerce](https://www.flowconsent.com/en/services/personalization/bounce-commerce)

[Bounce Commerce offers a scalable e-commerce solution designed to help merchants sell products and services online. Its feature set includes customizable storefronts, multi-currency support, automated tax calculations, and advanced shipping options. Bounce Commerce integrates with leading payment gateways, marketing platforms, and fulfillment services. Built-in analytics and reporting tools help merchants track performance, optimize conversions, and make data-driven business decisions for sustainable growth.](https://www.flowconsent.com/en/services/personalization/bounce-commerce)

[Preferences](https://www.flowconsent.com/en/services/personalization/bounce-commerce)

·

### [Linx Impulse](https://www.flowconsent.com/en/services/personalization/linx-impulse)

[Linx Impulse is an analytics and measurement platform providing deep insights into digital ecosystem performance. It tracks user interactions, measures campaign effectiveness, and identifies optimization opportunities across web and mobile. Linx Impulse offers customizable dashboards, automated alerts, and data export capabilities. By transforming raw data into actionable intelligence, Linx Impulse empowers organizations to optimize strategy and maximize return on investment.](https://www.flowconsent.com/en/services/personalization/linx-impulse)

[Analytics](https://www.flowconsent.com/en/services/personalization/linx-impulse)

·

### [Finalytics](https://www.flowconsent.com/en/services/personalization/finalytics)

[Finalytics is an AI-powered platform that leverages artificial intelligence and machine learning to help businesses automate processes, generate insights, and enhance digital experiences. It provides intelligent automation, natural language processing, and predictive analytics. Finalytics integrates with existing workflows and tools to deliver AI-driven optimization across marketing, customer service, and operations. With scalable infrastructure, Finalytics makes advanced AI accessible to all teams.](https://www.flowconsent.com/en/services/personalization/finalytics)

[Analytics](https://www.flowconsent.com/en/services/personalization/finalytics)

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