> PureClarity personalises online stores with recommendations based on shopper behaviour. Learn how it tracks visitors and why GDPR consent is needed.
>
> Canonical: https://www.flowconsent.com/en/services/personalization/pureclarity

Personalization

# PureClarity

Preferences · [Official website](https://www.pureclarity.com)

PureClarity is a UK ecommerce personalisation and conversion rate optimisation platform. It analyses shopper behaviour to show personalised product recommendations, content and offers on online stores and in emails. Since it tracks individual visitor activity to tailor what each shopper sees, PureClarity typically requires prior consent under the GDPR.

[Block PureClarity until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=personalization) · [Scan my site](https://www.flowconsent.com/en/scan)

At a glance

- Category

  [Personalization](https://www.flowconsent.com/en/services/personalization)

- Consent

  Preferences

- Prior consent

  Required

- Documented cookies

  0

Compliance

## PureClarity and the GDPR

PureClarity is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What PureClarity sets and contacts

The cookies of PureClarity are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

[Scan my site](https://www.flowconsent.com/en/scan)

Same category

## More services: Personalization

[See the whole category](https://www.flowconsent.com/en/services/personalization)

### [Klangoo](https://www.flowconsent.com/en/services/personalization/klangoo)

[Klangoo is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Klangoo provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Klangoo helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/personalization/klangoo)

[Marketing](https://www.flowconsent.com/en/services/personalization/klangoo)

·

### [Groobee](https://www.flowconsent.com/en/services/personalization/groobee)

[Groobee is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Groobee provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Groobee helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/personalization/groobee)

[Marketing](https://www.flowconsent.com/en/services/personalization/groobee)

·

### [Trbo](https://www.flowconsent.com/en/services/personalization/trbo)

[Trbo is an analytics and measurement platform providing deep insights into digital ecosystem performance. It tracks user interactions, measures campaign effectiveness, and identifies optimization opportunities across web and mobile. Trbo offers customizable dashboards, automated alerts, and data export capabilities. By transforming raw data into actionable intelligence, Trbo empowers organizations to optimize strategy and maximize return on investment.](https://www.flowconsent.com/en/services/personalization/trbo)

[Analytics](https://www.flowconsent.com/en/services/personalization/trbo)

·

### [RightMessage](https://www.flowconsent.com/en/services/personalization/rightmessage)

[RightMessage is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. RightMessage provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, RightMessage helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/personalization/rightmessage)

[Preferences](https://www.flowconsent.com/en/services/personalization/rightmessage)

·

### [Finalytics](https://www.flowconsent.com/en/services/personalization/finalytics)

[Finalytics is an AI-powered platform that leverages artificial intelligence and machine learning to help businesses automate processes, generate insights, and enhance digital experiences. It provides intelligent automation, natural language processing, and predictive analytics. Finalytics integrates with existing workflows and tools to deliver AI-driven optimization across marketing, customer service, and operations. With scalable infrastructure, Finalytics makes advanced AI accessible to all teams.](https://www.flowconsent.com/en/services/personalization/finalytics)

[Analytics](https://www.flowconsent.com/en/services/personalization/finalytics)

·

### [Estore Compare](https://www.flowconsent.com/en/services/personalization/estore-compare)

[Estore Compare is an analytics and measurement platform providing deep insights into digital ecosystem performance. It tracks user interactions, measures campaign effectiveness, and identifies optimization opportunities across web and mobile. Estore Compare offers customizable dashboards, automated alerts, and data export capabilities. By transforming raw data into actionable intelligence, Estore Compare empowers organizations to optimize strategy and maximize return on investment.](https://www.flowconsent.com/en/services/personalization/estore-compare)

[Analytics](https://www.flowconsent.com/en/services/personalization/estore-compare)

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