> Loop54 provides personalised e-commerce search based on shopper behaviour: what data it collects on a store and what that means for cookie consent.
>
> Canonical: https://www.flowconsent.com/en/services/personalization/loop54

Personalization

# Loop54

Analytics · [Official website](https://www.loop54.com)

Loop54 is a Swedish e-commerce search and product discovery service that uses machine learning to rank search results and product listings based on shopper behaviour. To personalise results, it collects interaction events such as searches, clicks and purchases, usually tied to a visitor identifier stored in the browser.

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At a glance

- Category

  [Personalization](https://www.flowconsent.com/en/services/personalization)

- Consent

  Analytics

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Loop54 and the GDPR

Loop54 is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Loop54 sets and contacts

The cookies of Loop54 are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

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Same category

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[Preferences](https://www.flowconsent.com/en/services/personalization/richrelevance)

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### [Finalytics](https://www.flowconsent.com/en/services/personalization/finalytics)

[Finalytics is an AI-powered platform that leverages artificial intelligence and machine learning to help businesses automate processes, generate insights, and enhance digital experiences. It provides intelligent automation, natural language processing, and predictive analytics. Finalytics integrates with existing workflows and tools to deliver AI-driven optimization across marketing, customer service, and operations. With scalable infrastructure, Finalytics makes advanced AI accessible to all teams.](https://www.flowconsent.com/en/services/personalization/finalytics)

[Analytics](https://www.flowconsent.com/en/services/personalization/finalytics)

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