> Finalytics.ai personalises digital banking with AI and behavioural data: learn what it does on a bank website and what to check for cookies and GDPR. > > Canonical: https://www.flowconsent.com/en/services/personalization/finalytics Personalization # Finalytics Analytics · [Official website](https://finalytics.ai) Finalytics.ai is an AI platform from Finalytics.ai, Inc. for banks and credit unions that personalises digital banking experiences. It analyses behavioural and transactional data to select content and messages tailored to each customer in real time. On a financial institution's website, this involves collecting visitor behaviour data, which generally requires consent. [Block Finalytics until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=personalization) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Personalization](https://www.flowconsent.com/en/services/personalization) - Consent Analytics - Prior consent Required - Documented cookies 0 Compliance ## Finalytics and the GDPR Finalytics is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. Cookies and trackers ## What Finalytics sets and contacts The cookies of Finalytics are not documented in the catalog yet. To see what is actually set on your site, run a free scan. 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