> How Registria product registration uses cookies and personal data, the GDPR legal basis, US data transfers and the consent you need to stay compliant. > > Canonical: https://www.flowconsent.com/en/services/other/registria Other # Registria Analytics · [Official website](https://www.registria.com) Registria is a product registration and ownership experience platform that helps manufacturers and brands collect customer and product data to power warranty registration, onboarding, support and marketing. [Block Registria until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=other) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Other](https://www.flowconsent.com/en/services/other) - Consent Analytics - Prior consent Required - Documented cookies 4 - Third-party domains 3 - Servers United States Overview ## What does Registria do? Registria is a product registration and ownership experience platform used by manufacturers and consumer brands. Through registration forms and post purchase journeys it collects customer personal data and product data so that brands can manage warranties, onboard new owners, deliver support and run relevant marketing. Because the service captures identifiable customer information and runs on infrastructure in the United States, organisations that deploy it in Europe need to understand its privacy and consent implications. ## **What Registria is** Registria, headquartered in Denver, Colorado, provides an ownership experience management platform for durable goods and consumer brands. It turns the moment of product registration into an ongoing relationship, offering digital registration, a smart concierge guide, self service support and targeted post purchase communications. Brands embed Registria into their own websites and customer journeys to identify more of their product owners and to engage them over the life of the product. ## **Data and cookies collected** Registration forms typically gather customer personal data such as name, email address, postal address and phone number, together with product data such as model, serial number and purchase date. As owners interact with onboarding and support journeys, Registria also sets cookies and uses identifiers to remember sessions, measure engagement and personalise content. This combination of declared personal data and behavioural tracking means several categories of data are processed every time a customer registers a product. ## **GDPR and ePrivacy implications** Under the GDPR the brand is the controller for the customer data it collects and Registria acts largely as a processor, so a data processing agreement is required. The ePrivacy Directive applies to the cookies and identifiers used in the registration and concierge experience, which means non essential cookies need consent before they are placed. Brands must also provide clear privacy information at the point of registration and honour data subject rights such as access, rectification and erasure. ## **Consent requirements** Processing the data needed to register a product and provide warranty support generally rests on performance of a contract, so it does not require separate consent. Marketing communications and non essential cookies are different and need freely given, specific and informed consent that is as easy to withdraw as it is to give. In practice this means separating the core registration from optional marketing opt ins and surfacing a compliant cookie banner before tracking begins. ## **International data transfers** Because Registria is US based and hosts data on US infrastructure, personal data collected from European owners is transferred to the United States. Such transfers can rely on the EU US Data Privacy Framework where Registria or its hosting providers are certified, or on Standard Contractual Clauses backed by a transfer impact assessment and supplementary measures. Brands should record which mechanism applies and reflect the transfer in their privacy notice. ## **Practical compliance steps** Sign a data processing agreement with Registria, confirm the transfer mechanism and complete a data protection impact assessment for the registration flow. Configure the cookie banner so non essential cookies load only after consent, and keep marketing opt ins clearly separate from the warranty registration itself. Finally, set sensible retention periods for owner records, update the privacy notice to describe the processing and US transfers, and make it simple for customers to access or delete their data. Compliance ## Registria and the GDPR Registria is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Performance of a contract (Art. 6(1)(b) GDPR) for warranty registration and product support, and consent (Art. 6(1)(a) GDPR) for marketing communications and non essential cookies. - Risk level medium - Applicable regulations GDPR, ePrivacy Directive ### Impact assessment (DPIA) Registria processes customer identity and contact details alongside product data such as model and serial number, and personal data is transferred to the United States, so a data protection impact assessment is recommended. Pay particular attention to the lawful basis for marketing, the international transfer mechanism and how long owner records are retained. Document mitigations such as data minimisation, transparency at the point of registration and granular consent for non essential cookies. ### Sample text for your banner > I agree that my registration and product details may be processed by Registria to manage my warranty and product support, and I separately consent to receiving marketing communications and to non essential cookies. Cookies and trackers ## What Registria sets and contacts - Tracking method Registration forms and journey tracking with cookies and identifiers - Server location United States - Data transferred outside the EU Registria is based in the United States and hosts its platform on US infrastructure, so personal data collected through registration forms and ownership journeys is transferred to and processed in the United States. Transfers of personal data from the European Economic Area and the United Kingdom rely on the EU US Data Privacy Framework or on Standard Contractual Clauses together with supplementary measures. ### Cookies set (4) | Name | Type | Duration | Purpose | | ------------- | ---------- | -------- | ------------------------------------------------------------------------------------------------------------- | | session | Functional | Session | Maintains the registration session and remembers the visitor's progress through the form. Strictly necessary. | | preferences | Functional | 1 year | Stores visitor preferences such as language and consent choices for the ownership experience. | | analytics\_id | Analytics | 2 years | Measures engagement with registration and onboarding journeys. Non essential, requires consent. | | marketing\_id | Marketing | 1 year | Supports personalisation and post purchase marketing communications. Non essential, requires consent. | ### Third-party domains contacted (3) - `registria.com` - `info.registria.com` - `concierge.registria.com` Questions ## Frequently asked questions about Registria Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### What cookies does Registria set? Registria typically sets functional cookies to keep a registration session active and remember preferences, along with analytics and personalisation identifiers used to measure engagement and tailor the ownership journey. The functional cookies are strictly necessary, but the analytics and marketing cookies are non essential and should load only after the visitor consents. ### Is consent required to use Registria? Consent is not generally required to process the data needed to register a product and provide warranty support, because that rests on performance of a contract. However, you do need freely given consent for marketing communications and for any non essential cookies and identifiers used in the registration and concierge experience. ### What is the legal basis for processing data with Registria? For warranty registration and product support the legal basis is performance of a contract under Article 6(1)(b) of the GDPR. For marketing communications and non essential cookies the basis is consent under Article 6(1)(a), which must be obtained separately and be easy to withdraw. ### Does Registria transfer data to the United States? Yes. Registria is US based and hosts its platform on US infrastructure, so personal data collected from European owners is transferred to the United States. These transfers should rely on the EU US Data Privacy Framework where the parties are certified, or on Standard Contractual Clauses with a transfer impact assessment. ### Do I need a DPIA for Registria? A data protection impact assessment is recommended. Registria combines identifiable customer data with product data and transfers it to the United States, and it may be used for marketing, so a DPIA helps you document the risks, the lawful basis and the transfer mechanism, and define mitigations such as data minimisation and clear consent. ### How do I implement Registria compliantly? Sign a data processing agreement, confirm the international transfer mechanism and complete a DPIA before launch. Place non essential cookies only after consent through a compliant banner, keep marketing opt ins separate from the warranty registration, set retention periods and update your privacy notice to describe the processing and US transfers. ### Are there alternatives to Registria? Yes. Other product registration and post purchase platforms exist, and some can be configured with EU based hosting or with stricter data minimisation. 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