> Naver Maps sends visitor data to South Korea. How the EU adequacy decision, cookies and consent affect using Naver Maps under the GDPR. > > Canonical: https://www.flowconsent.com/en/services/other/naver-maps Other # Naver Maps Preferences · [Official website](https://www.ncloud.com/product/applicationService/maps) Naver Maps is the mapping platform from South Korean company Naver, embedded through a JavaScript API that sends visitor IP and location data to servers in South Korea. [Block Naver Maps until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=other) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Other](https://www.flowconsent.com/en/services/other) - Consent Preferences - Prior consent Required - Documented cookies 2 - Third-party domains 3 - Servers South Korea Overview ## What does Naver Maps do? ## **What Naver Maps is** Naver Maps is the mapping and location service operated by Naver, the largest internet company in South Korea. It is embedded through a JavaScript API and is commonly used on sites that target Korean audiences or display locations in Korea. Like other embedded maps, loading it causes the visitor browser to contact Naver servers directly. ## **Cookies and data it collects** When a Naver map loads, the browser sends the visitor IP address, the requested coordinates and technical details to Naver, and Naver may set cookies tied to its services. This data can identify or single out a visitor, so it is personal data under the GDPR. ## **GDPR and ePrivacy implications** Embedding Naver Maps places third party requests and possibly cookies on your page, which brings it within both the GDPR and the ePrivacy consent rule. You remain the controller for the decision to load the map, and Naver acts as a separate controller or processor for the data it receives. ## **Consent requirements** Because the map sends personal data to a third party and may set cookies, you should obtain prior consent before it loads, typically through a click to load placeholder. Document the purpose clearly so visitors understand that a Korean provider will receive their request. ## **Data transfers** Naver processes the data in South Korea, which is outside the EEA. Importantly, South Korea benefits from a European Commission adequacy decision adopted in December 2021, so transfers to Naver in Korea are lawful without extra tools such as Standard Contractual Clauses, provided you still inform users and have a valid basis for the map itself. ## **Practical compliance steps** Load Naver Maps behind consent, document the South Korea transfer and the adequacy decision in your privacy notice, and list any Naver cookies in your cookie policy. Where a Korea specific map is not essential, a European or self hosted map can simplify your compliance. Compliance ## Naver Maps and the GDPR Naver Maps is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Consent under Article 6(1)(a) GDPR for loading the third party map - Risk level medium - Applicable regulations GDPR, ePrivacy Directive ### Impact assessment (DPIA) A DPIA is advisable if Naver Maps is used for tracking user locations rather than a static display. The South Korea adequacy decision lowers the transfer risk, but you should still assess cookies, data minimisation and the necessity of the map. ### Sample text for your banner > We use Naver Maps to show locations. Loading the map sends your IP address and request to Naver in South Korea. The map loads only after you accept. Cookies and trackers ## What Naver Maps sets and contacts - Tracking method JavaScript maps API with server requests - Server location South Korea - Data transferred outside the EU Naver Maps loads from Naver infrastructure in South Korea, so the visitor IP address and map requests are transferred there. South Korea benefits from a European Commission adequacy decision adopted in December 2021, which means transfers to Naver in Korea are permitted without additional safeguards such as Standard Contractual Clauses. ### Cookies set (2) | Name | Type | Duration | Purpose | | -------- | ---------- | ------------ | --------------------------------------------------------------------------- | | NNB | Analytics | About 1 year | Identifies the browser across Naver services and supports usage statistics. | | NID\_SES | Functional | Session | Maintains the Naver session state while interacting with Naver services. | ### Third-party domains contacted (3) - `maps.naver.com` - `oapi.map.naver.com` - `pstatic.net` Questions ## Frequently asked questions about Naver Maps Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### Does Naver Maps set cookies? Yes, loading Naver Maps can set cookies associated with Naver services, in addition to sending the visitor IP address with each request. List any such cookies in your cookie policy. ### Do I need consent for Naver Maps? Yes, because the map sends personal data to a third party and may set cookies, you should obtain prior consent, usually through a click to load placeholder, before the map loads. ### What is the legal basis for Naver Maps? The most defensible basis is consent under Article 6(1)(a) of the GDPR, combined with the ePrivacy consent requirement for any cookies. Legitimate interest is harder to justify for a non essential embedded map. ### Does Naver Maps transfer data to a third country? Yes, data goes to South Korea. South Korea has an EU adequacy decision from December 2021, so the transfer is lawful without Standard Contractual Clauses, but you must still inform users. ### Do I need a DPIA for Naver Maps? A static map rarely requires a DPIA, but tracking user positions or combining the map with profiling may. The Korean adequacy decision reduces the transfer risk in your assessment. ### How do I implement Naver Maps compliantly? Use a consent gate, disclose the South Korea transfer and adequacy decision, list the cookies and minimise the data you pass to the map. Provide a fallback for users who decline. ### Are there alternatives to Naver Maps? For non Korean audiences, European or self hosted maps such as Leaflet with OpenStreetMap, MapLibre or a European provider avoid the international transfer entirely. Naver remains the natural choice for Korea focused content. ### How do I update my cookie policy for Naver Maps? List the Naver cookies with their purpose and duration, state that the map loads only after consent and disclose the transfer to South Korea under the adequacy decision. Update it if Naver changes its cookies. 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