> How Yext uses cookies and search analytics, the data it collects, the consent required, data transfers to the US and how to use Yext in a GDPR compliant way. > > Canonical: https://www.flowconsent.com/en/services/marketing/yext Marketing # Yext Analytics · [Official website](https://www.yext.com) Yext is a US digital presence platform that manages business listings across directories and powers on site search, FAQ answers, and review monitoring. When you add Yext Search or Yext Pages to your website, it loads scripts that record search queries and interactions and can set analytics cookies, along with technical data such as IP address. Because it is US operated and sets non essential cookies, it requires prior consent under the GDPR and the ePrivacy Directive and transfers data to a third country. [Block Yext until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=marketing) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Marketing](https://www.flowconsent.com/en/services/marketing) - Consent Analytics - Prior consent Required - Documented cookies 3 - Third-party domains 3 - Servers United States (Yext, Inc.) Overview ## What does Yext do? ## **What Yext is** Yext is a digital presence and search platform operated by Yext, Inc. in the United States. Businesses use it to keep their listings consistent across maps and directories, to power on site search and FAQ answers, and to monitor reviews. On your website, Yext Search and Yext Pages load scripts in the visitor browser to deliver search and structured content. ## **What data and cookies Yext collects** When visitors use Yext Search, it processes their search queries, clicks, and the results they interact with, along with technical data such as IP address, device, and browser. Yext Analytics records this activity to measure and improve search, often using cookies or identifiers. Listings management itself processes your business data rather than visitor data, but the on site components do collect personal data. ## **GDPR and ePrivacy implications** The on site search and analytics components set non essential cookies and record search behaviour, so the ePrivacy Directive requires prior consent and the GDPR requires a lawful basis and transparency. Search queries can reveal personal interests and intentions, so they should be treated as personal data. Yext acts as your processor for visitor data, so a data processing agreement is required. ## **When consent is required** Obtain prior, opt in consent before the Yext analytics cookies load on your site, and block the analytics component behind your consent banner. The core search experience can often run with only strictly necessary processing, while behavioural analytics waits for consent. Make consent specific and easy to withdraw. ## **Data transfers outside the EU** Yext, Inc. is based in the United States and processes data there, so using its on site components involves a third country transfer under Chapter V of the GDPR. Transfers rely on Standard Contractual Clauses and, where applicable, the EU US Data Privacy Framework, supported by a transfer impact assessment. Check whether EU data residency is available for your account. ## **Practical compliance steps** To use Yext compliantly, gate analytics behind consent, sign a data processing agreement, and complete a transfer impact assessment. Minimise the personal data exposed in search logs, set retention limits, and avoid indexing sensitive content into searchable answers. List Yext in your cookie policy and privacy notice and review its subprocessors periodically. Compliance ## Yext and the GDPR Yext is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Consent (Art. 6(1)(a) GDPR) for search analytics cookies; legitimate interest (Art. 6(1)(f) GDPR) for strictly necessary search delivery - Risk level medium - Applicable regulations GDPR, ePrivacy Directive (Cookie Law), CCPA ### Impact assessment (DPIA) Yext on site search and analytics process visitor search queries and behaviour, which can reveal personal interests, raising its risk profile. Key DPIA points: (1) transfer of personal data to Yext, Inc. in the United States, requiring SCCs or the Data Privacy Framework and a transfer impact assessment; (2) collection of search queries and click behaviour that can be personal or revealing; (3) analytics cookies or identifiers that require consent; (4) the risk of indexing personal or sensitive content into public answers; (5) the need for a data processing agreement and retention limits for search logs. A DPIA is recommended for high traffic or sensitive deployments. ### Sample text for your banner > We use Yext to power search and answers on our website. With your consent, Yext sets analytics cookies and records your search queries and interactions, along with technical data such as your IP address, to measure and improve search. This data is processed by Yext, Inc. in the United States under appropriate safeguards. You can withdraw your consent at any time via our cookie settings. Cookies and trackers ## What Yext sets and contacts - Tracking method On site search and content scripts (Yext Search, Yext Pages) with search analytics cookies - Server location United States (Yext, Inc.) - Data transferred outside the EU Yext, Inc. is based in the United States and processes data there. Transfers rely on Standard Contractual Clauses (Art. 46 GDPR) and, where applicable, the EU US Data Privacy Framework, and should be supported by a transfer impact assessment. ### Cookies set (3) | Name | Type | Duration | Purpose | | --------------- | ---------- | -------- | ----------------------------------------------------------------------------------------------- | | yext\_session | Functional | Session | Maintains the search session and keeps search state consistent during a visit. | | yext\_analytics | Analytics | 1 year | Records search queries, clicks, and results to measure and improve on site search. | | yext\_visitorId | Analytics | 1 year | Stores a visitor identifier used to attribute search activity and recognise returning visitors. | ### Third-party domains contacted (3) - `yext.com` - `cdn.yextapis.com` - `liveapi.yext.com` Questions ## Frequently asked questions about Yext Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### What cookies does Yext set? On a website, Yext Search and Yext Analytics can set functional cookies to run a search session and analytics cookies or identifiers that record search queries and clicks. The analytics cookies are not strictly necessary and require consent. Listings management on directories does not set cookies on your site. ### Do I need consent to use Yext? Yes for the on site analytics, because it sets non essential cookies and records search behaviour, so obtain prior, opt in consent. The core search function can often run with strictly necessary processing while analytics waits for consent. ### What is the legal basis for Yext? Analytics cookies and behavioural search measurement rely on consent (Art. 6(1)(a)) and the ePrivacy Directive. Strictly necessary search delivery can rely on legitimate interest, but the measurement that profiles search behaviour needs consent. ### Does Yext transfer data to the US? Yes. Yext, Inc. is based in the United States and processes data there, so using its on site components is a third country transfer. It relies on Standard Contractual Clauses and, where applicable, the EU US Data Privacy Framework, which you should document in a transfer impact assessment. ### Is a DPIA needed for Yext? A DPIA is recommended for high traffic or sensitive search deployments. Assess the US transfer, the search queries and behaviour collected, the analytics cookies used, and the risk of indexing personal or sensitive content into answers. ### How do I implement Yext compliantly? Gate the analytics component behind consent, sign a data processing agreement, and complete a transfer impact assessment. Minimise personal data in search logs, set retention limits, avoid indexing sensitive content, and document Yext in your cookie policy and privacy notice. ### Are there alternatives to Yext? Yes. Self hosted search engines such as Typesense or Meilisearch, or EU based search and listings tools, can reduce cookies and third country transfers. They give more control over data location, though directory syndication features may differ. ### How do I update my cookie policy for Yext? Add a Yext entry listing its functional and analytics cookies, their purposes and durations, and the fact that visitor data is processed by Yext, Inc. in the United States. Link to Yext''s privacy notice and review the entry when its cookies or subprocessors change. Same category ## More services: Marketing [See the whole category](https://www.flowconsent.com/en/services/marketing) ### [Serchen](https://www.flowconsent.com/en/services/marketing/serchen) [Serchen is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. 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