> How Sprinklr widgets set live chat, analytics, and marketing cookies, what this means under GDPR and ePrivacy, and how to deploy Sprinklr compliantly. > > Canonical: https://www.flowconsent.com/en/services/marketing/sprinklr Marketing # Sprinklr Marketing · [Official website](https://www.sprinklr.com) Sprinklr is a United States based unified customer experience management platform that combines social media management, marketing, advertising, conversational AI, live chat, and social listening. Websites embed Sprinklr through widgets such as live chat and engagement tools. These widgets set cookies for functionality, analytics, and marketing. [Block Sprinklr until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=marketing) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Marketing](https://www.flowconsent.com/en/services/marketing) - Consent Marketing - Prior consent Required - Documented cookies 4 - Third-party domains 3 - Servers United States, with regional data centres available Overview ## What does Sprinklr do? ## **What Sprinklr is** Sprinklr is a unified customer experience management platform headquartered in the United States. It brings together social media management, marketing, advertising, conversational AI, live chat, and social listening within a single suite. Organisations commonly embed Sprinklr into their websites through widgets such as live chat windows and engagement tools, which run in the visitor browser. ## **Data and cookies** When a Sprinklr widget loads, it can set several categories of cookies. Functional cookies maintain the chat session and route requests across servers, analytics cookies measure how visitors interact with the widget, and marketing cookies support advertising and engagement campaigns. Depending on the configuration, Sprinklr may also process the content of chat conversations and associated identifiers. ## **GDPR and ePrivacy** Under the GDPR and the ePrivacy Directive, the analytics and marketing cookies Sprinklr sets are not strictly necessary, so they require prior consent under ePrivacy Art. 5(3). The website operator typically acts as controller for the personal data collected, while Sprinklr acts as a processor under a data processing agreement. The chat functionality requested by a user can rely on contract or legitimate interest, but tracking that goes beyond that purpose needs a separate legal basis. ## **Consent** Non essential Sprinklr cookies should fire only after the visitor gives explicit, informed, and freely given consent through a consent management platform. The widget scripts should be blocked until consent is recorded, and visitors must be able to withdraw consent as easily as they gave it. The strictly necessary cookies that keep a user requested chat session alive may load without consent. ## **Data transfers** Sprinklr processes data in the United States, although regional data centres are available for some customers. Transfers of personal data outside the European Economic Area rely on Standard Contractual Clauses and supplementary safeguards. Operators should document these transfers in their records of processing and inform visitors in the privacy notice. ## **Practical steps** To deploy Sprinklr compliantly, map the cookies it sets, classify them correctly, and gate the non essential scripts behind your consent banner. Sign a data processing agreement with Sprinklr, configure regional data residency where possible, and keep your cookie policy and privacy notice up to date. Test that declining consent genuinely prevents analytics and marketing cookies from being written. Compliance ## Sprinklr and the GDPR Sprinklr is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Consent for analytics and marketing cookies (GDPR Art. 6(1)(a), ePrivacy Art. 5(3)); legitimate interest or contract for support chat requested by the user - Risk level medium - Applicable regulations GDPR, ePrivacy Directive ### Impact assessment (DPIA) A data protection impact assessment should consider several factors when deploying Sprinklr. (1) The scope of personal data collected through chat conversations, analytics, and marketing widgets, including any special category data users might disclose during support. (2) The lawful basis for each processing activity, separating user requested chat from analytics and marketing tracking that needs consent. (3) The international transfer of data to the United States and the adequacy of Standard Contractual Clauses and supplementary measures. (4) The processor relationship with Sprinklr, the data processing agreement, and sub processors involved. (5) Data subject rights, retention periods, and the security measures protecting conversational and behavioural data. ### Sample text for your banner > We use Sprinklr to power live chat, analytics, and marketing features. With your consent, these tools set cookies to measure engagement and personalise communication. You can accept, reject, or manage your choices at any time. Cookies and trackers ## What Sprinklr sets and contacts - Tracking method Cookies for live chat, analytics, and marketing widgets - Server location United States, with regional data centres available - Data transferred outside the EU Data may be processed in the United States; transfers rely on Standard Contractual Clauses. ### Cookies set (4) | Name | Type | Duration | Purpose | | ----------------- | ---------- | -------- | ------------------------------------------------------------------------------------- | | sprinklr\_session | Functional | Session | Maintains the live chat session and links a visitor to their ongoing conversation. | | \_spr\_analytics | Analytics | 1 year | Measures how visitors interact with the Sprinklr widget to improve performance. | | \_spr\_mkto | Marketing | 1 year | Supports advertising and engagement campaigns and personalisation of communications. | | sprinklr\_lb | Functional | Session | Load balancing cookie that routes requests to the correct server for stable delivery. | ### Third-party domains contacted (3) - `sprinklr.com` - `sprinklr.help` - `ce.sprinklr.com` Questions ## Frequently asked questions about Sprinklr Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### What cookies does Sprinklr set? Sprinklr typically sets a functional session cookie to maintain live chat, a load balancing cookie for stable delivery, an analytics cookie to measure widget interaction, and a marketing cookie for advertising and engagement. The exact cookies depend on which Sprinklr modules you enable. You should audit them with a scanner before publishing your cookie policy. ### Is consent required to use Sprinklr? Yes, consent is required for the analytics and marketing cookies because they are not strictly necessary under ePrivacy Art. 5(3). The functional cookies that keep a user requested chat session running can load without consent. You must therefore gate the non essential Sprinklr scripts behind your consent banner. ### What is the legal basis for using Sprinklr? The analytics and marketing cookies rely on consent under GDPR Art. 6(1)(a) and ePrivacy Art. 5(3). The support chat that a user actively requests can rely on contract or legitimate interest for that specific purpose. You should document the basis for each processing activity in your records of processing. ### Does Sprinklr transfer data to the United States? Yes, Sprinklr processes data in the United States, although regional data centres are available for some customers. Transfers outside the European Economic Area rely on Standard Contractual Clauses and supplementary safeguards. You should disclose these transfers in your privacy notice and consider regional data residency where offered. ### Do I need a DPIA for Sprinklr? A full DPIA is not always mandatory, but it is advisable because Sprinklr can process chat content, analytics, and marketing data at scale and transfers data internationally. Assess the volume and sensitivity of the data, the legal bases, and the transfer safeguards. If the processing is likely to result in a high risk to individuals, a DPIA is required. ### How do I implement Sprinklr compliantly? Block the non essential Sprinklr scripts until the visitor consents through your consent management platform, and load only the strictly necessary chat cookies by default. Sign a data processing agreement with Sprinklr, configure regional data residency where available, and document transfers. Keep your cookie policy accurate and test that declining consent prevents analytics and marketing cookies. ### Are there alternatives to Sprinklr? Yes, alternatives include other customer experience and live chat platforms such as Zendesk, Salesforce Service Cloud, and Intercom, including some with European hosting options. Each has its own cookie and data transfer profile, so evaluate them against your compliance needs. Choosing a provider with EU data residency can simplify your transfer obligations. ### How do I update my cookie policy for Sprinklr? List each Sprinklr cookie with its name, category, purpose, and duration, and explain that analytics and marketing cookies require consent. Disclose that data may be transferred to the United States under Standard Contractual Clauses. Review the policy whenever you enable new Sprinklr modules, since these can introduce additional cookies. Same category ## More services: Marketing [See the whole category](https://www.flowconsent.com/en/services/marketing) ### [Yotpo Loyalty & Referrals](https://www.flowconsent.com/en/services/marketing/yotpo-loyalty-referrals) [Yotpo Loyalty & Referrals is a customer loyalty and rewards platform designed to help businesses increase customer retention and lifetime value. It enables merchants to create customizable loyalty programs with points, tiers, referral bonuses, and exclusive rewards. Yotpo Loyalty & Referrals integrates with e-commerce platforms and POS systems, providing detailed analytics on customer engagement and program performance. 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