> How Sendtex handles email marketing data, what open and click tracking involves, why consent matters under the GDPR and how to use it properly in the EU. > > Canonical: https://www.flowconsent.com/en/services/marketing/sendtex Marketing # Sendtex Analytics · [Official website](https://www.sendtex.com) Sendtex is a European email marketing and newsletter platform. It manages subscriber lists, sends campaigns and tracks opens and clicks. It presents itself as GDPR compliant, but email tracking and consent still need careful handling. [Block Sendtex until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=marketing) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Marketing](https://www.flowconsent.com/en/services/marketing) - Consent Analytics - Prior consent Required - Documented cookies 2 - Third-party domains 2 - Servers European Union Overview ## What does Sendtex do? Sendtex is a European email marketing and newsletter platform. Organisations import or collect subscriber contacts, design campaigns and send newsletters, while Sendtex handles subscriptions, unsubscriptions, bounces and spam complaints and reports on engagement. ## **What Sendtex is** Sendtex lets you upload contacts by file, add them manually or collect them through a signup form, then segment audiences and send personalised newsletters. It states that it complies with GDPR legislation and supports a working method suited to your organisation. ## **Data and cookies collected** Sendtex processes subscriber contact data such as email address and any fields you collect, and it tracks email opens through a pixel and link clicks through redirect links. The dashboard uses first party cookies for the account interface. This engagement data is linked to individual subscribers and is personal data. ## **GDPR and ePrivacy implications** Sending marketing email to individuals in the EU generally requires prior consent under the ePrivacy Directive, and the contact and engagement data is personal data under the GDPR. You act as controller and Sendtex as processor, so a data processing agreement is needed, and every message must offer a clear unsubscribe option. ## **Data location and transfers** Sendtex presents itself as a European provider, so subscriber data is expected to be processed within the EEA, which reduces transfer risk. You should still confirm the current hosting location and any sub processors in the data processing agreement, since these arrangements can change over time. ## **Practical compliance steps** Collect consent through a clear opt in, keep proof of consent, sign a data processing agreement with Sendtex, set a sensible retention period for inactive contacts, include an unsubscribe link in every email and explain the open and click tracking in your privacy notice. Compliance ## Sendtex and the GDPR Sendtex is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Consent - Risk level medium - Applicable regulations GDPR, ePrivacy Directive ### Impact assessment (DPIA) A full data protection impact assessment is not usually mandatory for routine email marketing, but document a short assessment covering how subscribers consent, how opens and clicks are tracked, retention of contact data and the location of processing. If you build detailed engagement profiles for segmentation, review whether that rises to profiling. ### Sample text for your banner > Subscribe to our newsletter sent via Sendtex. We will use your email address to send updates and will track opens and clicks to improve our messages. You can unsubscribe at any time. Click Subscribe to consent. Cookies and trackers ## What Sendtex sets and contacts - Tracking method Email marketing platform that manages contact lists and sends newsletters; it processes subscriber contact data and tracks email opens and link clicks through tracking pixels and redirect links, and its dashboard sets first party cookies. - Server location European Union ### Cookies set (2) | Name | Type | Duration | Purpose | | ----------------- | ---------- | ------------ | ------------------------------------------------------------------------ | | Session cookie | Necessary | Session | Maintains the authenticated session in the Sendtex dashboard. | | Preference cookie | Functional | Up to 1 year | Stores user interface settings and preferences in the Sendtex dashboard. | ### Third-party domains contacted (2) - `sendtex.com` - `app.sendtex.com` Questions ## Frequently asked questions about Sendtex Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### What cookies and trackers does Sendtex use? On the Sendtex dashboard, first party cookies maintain the session and preferences. In sent emails Sendtex uses an open tracking pixel and redirect links to record opens and clicks. Cookies are not set in the recipient inbox, but the email tracking is still personal data processing. Review the current Sendtex documentation for specifics. ### Is consent required to use Sendtex? Yes. Sending marketing email to individuals in the EU generally requires prior opt in consent under the ePrivacy Directive, and the open and click tracking should be explained. Some business to business contexts may allow a soft opt in for existing customers, but a clear opt in is the safest approach. ### What is the legal basis for using Sendtex? Consent under Article 6(1)(a) of the GDPR is the usual basis for marketing newsletters, aligned with the ePrivacy requirement for electronic marketing. For existing customers a soft opt in based on legitimate interests may apply in some jurisdictions, with a clear right to object. ### Does Sendtex transfer data to the United States? Sendtex presents itself as a European provider, so subscriber data is expected to stay within the EEA and the transfer risk is lower than with US based tools. You should still confirm the hosting location and any sub processors in the data processing agreement, since this can change. ### Do I need a DPIA for Sendtex? A full data protection impact assessment is not usually mandatory for routine newsletters, but a short documented assessment is good practice, covering consent, open and click tracking, retention and processing location. If you build detailed engagement profiles, review whether this becomes profiling that needs more scrutiny. ### How do I use Sendtex compliantly? Use a clear opt in, store proof of consent, sign a data processing agreement, set a retention period for inactive contacts, include an unsubscribe link in every email and disclose the open and click tracking in your privacy notice. ### What are the alternatives to Sendtex? Alternatives include other email marketing platforms such as Mailchimp, Brevo, MailerLite, Sendinblue and various EU hosted providers. If keeping data in the EEA matters to you, prioritise providers that host within the EU and clearly document their sub processors. ### How should I update my privacy and cookie policy for Sendtex? State that you use Sendtex for email marketing, explain that you track opens and clicks to measure engagement, describe how long you keep contact data and how to unsubscribe, name Sendtex as a processor and confirm where data is hosted based on your data processing agreement. 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