> Proof Factor is a social proof app showing recent sales and pop-ups on online stores. Learn what its script tracks, its cookies and why consent is needed.
>
> Canonical: https://www.flowconsent.com/en/services/marketing/proof-factor

Marketing

# Proof Factor

Marketing

Proof Factor is a social proof and conversion app for online stores, especially on Shopify, that shows notifications such as recent purchases, visitor counts and promotional pop-ups. It adds a script to the store that displays these messages and records visitor activity to feed them. Because it tracks browsing behavior for marketing, it should only run after consent.

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At a glance

- Category

  [Marketing](https://www.flowconsent.com/en/services/marketing)

- Consent

  Marketing

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Proof Factor and the GDPR

Proof Factor is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Proof Factor sets and contacts

The cookies of Proof Factor are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

[Scan my site](https://www.flowconsent.com/en/scan)

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