> Privy adds pop-ups, email and SMS marketing to Shopify stores: what its script tracks on your storefront and what to check for cookies and GDPR consent.
>
> Canonical: https://www.flowconsent.com/en/services/marketing/privy-app

Marketing

# Privy

Marketing · [Official website](https://apps.shopify.com/privy)

Privy is a Shopify app for email and SMS marketing that helps online stores grow their contact lists and sales. It provides pop-ups, spin-to-win wheels, flyouts and banners to capture sign-ups, plus automated emails such as abandoned cart reminders. Its storefront script tracks visitor behaviour and generally requires consent.

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At a glance

- Category

  [Marketing](https://www.flowconsent.com/en/services/marketing)

- Consent

  Marketing

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Privy and the GDPR

Privy is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Privy sets and contacts

The cookies of Privy are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

[Scan my site](https://www.flowconsent.com/en/scan)

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