> Pipedrive under GDPR: CRM data residency in Frankfurt, web tracker, web forms, consent for marketing automation and best practice for European customers. > > Canonical: https://www.flowconsent.com/en/services/marketing/pipedrive Marketing # Pipedrive Marketing Pipedrive is an Estonian sales CRM popular with European SMEs. It supports EU data residency in Frankfurt and offers a marketing automation add on (Campaigns) that can drop tracking cookies on websites. [Block Pipedrive until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=marketing) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Marketing](https://www.flowconsent.com/en/services/marketing) - Consent Marketing - Prior consent Required - Documented cookies 2 - Third-party domains 3 - Servers European Union (AWS Frankfurt) and United States (AWS Virginia) depending on plan Overview ## What does Pipedrive do? ## What Pipedrive is Pipedrive is a sales focused CRM operated by Pipedrive OU, an Estonian company with offices in New York, Lisbon, Tallinn and several other locations. It manages contacts, deals, activities and pipelines, and integrates web forms, LeadBooster chat and Campaigns marketing automation. ## Data and cookies set On websites, the Pipedrive Web Visitors tracker drops first party cookies pipe-prod-id, pipe-prod-sid that identify the visitor and the session, plus Campaigns email tracking pixels when newsletters are opened. The CRM itself processes contact details, deal data, communications and activity history. ## GDPR and ePrivacy implications CRM contact processing relies on Article 6(1)(b) GDPR (performance of a contract) or legitimate interest. Web tracking and email marketing pixels require consent under Article 5(3) ePrivacy and Article 6(1)(a) GDPR. ## Consent requirements Block the Web Visitors snippet and Campaigns tracking until consent is granted. Add an unambiguous opt in checkbox on every web form for marketing communications. ## Data transfers outside the EEA EU customers can choose AWS Frankfurt as the primary region. Pipedrive support and back office data may still touch US infrastructure under SCCs and the EU US Data Privacy Framework. Document this in your records of processing. ## Practical compliance steps Request EU data residency, sign the DPA, gate Web Visitors and Campaigns behind a CMP, log the consent on every form, document sub processors and run a DPIA if you combine Pipedrive with behavioural tracking. Compliance ## Pipedrive and the GDPR Pipedrive is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Performance of a contract (Article 6(1)(b) GDPR) for CRM functionality, plus consent (Article 6(1)(a) GDPR and Article 5(3) ePrivacy) for marketing automation, web forms and tracking cookies - Risk level medium - Applicable regulations GDPR, ePrivacy Directive 2002/58/EC, French CNIL guidelines, German TDDDG, Spanish LSSI ### Impact assessment (DPIA) A DPIA is recommended when Pipedrive is combined with marketing automation, behavioural tracking or large scale contact import. EU data residency limits the third country analysis but does not remove it entirely. ### Sample text for your banner > Our website is integrated with Pipedrive, a CRM operated by Pipedrive OU (Estonia) with EU data hosting on AWS Frankfurt. Contact data submitted through forms is processed to manage our customer relationship. Marketing tracking cookies are activated only with your prior consent. Cookies and trackers ## What Pipedrive sets and contacts - Tracking method api\_integration - Server location European Union (AWS Frankfurt) and United States (AWS Virginia) depending on plan - Data transferred outside the EU Pipedrive OU is incorporated in Tallinn, Estonia, with significant US operations. EU customers can request EU data residency on AWS Frankfurt. Standard Contractual Clauses and the EU US Data Privacy Framework apply for US processing. ### Cookies set (2) | Name | Type | Duration | Purpose | | ------------- | ------------ | -------- | ----------------------------------------------------------- | | pipe-prod-id | first\_party | 1 year | Identifies the visitor for Pipedrive Web Visitors tracking. | | pipe-prod-sid | first\_party | Session | Stores the current Web Visitors session identifier. | ### Third-party domains contacted (3) - `app.pipedrive.com` - `analytics-eu.pipedrive.com` - `leadbooster-chat.pipedrive.com` Questions ## Frequently asked questions about Pipedrive Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### Which cookies does Pipedrive set? On websites, the Web Visitors tracker sets first party cookies pipe-prod-id and pipe-prod-sid. Campaigns adds email tracking pixels. The CRM itself does not set cookies on your website. ### Do I need consent? Yes for the Web Visitors tracker and Campaigns email tracking. The CRM processing of customer data relies on contract performance or legitimate interest. ### What is the legal basis? Article 6(1)(b) GDPR for CRM data, Article 6(1)(a) GDPR and Article 5(3) ePrivacy for tracking cookies and email pixels. ### Are any data transferred to the United States? Possible. EU customers can request AWS Frankfurt residency. Support and back office still rely on SCCs and the EU US DPF. ### Is a DPIA needed? Recommended for marketing automation, behavioural tracking and large scale contact import scenarios. ### How do I implement compliance correctly? Activate EU data residency, gate Web Visitors and Campaigns behind a CMP, add opt in checkboxes on every form and sign the DPA. ### What are the alternatives? Salesforce Sales Cloud, HubSpot, Zoho CRM, Microsoft Dynamics 365 Sales, Sellsy (France), Axonaut (France). ### How do I update the cookie policy? Document pipe-prod-id, pipe-prod-sid and any Campaigns pixels, with purpose and duration. Same category ## More services: Marketing [See the whole category](https://www.flowconsent.com/en/services/marketing) ### [Sellsy](https://www.flowconsent.com/en/services/marketing/sellsy) [Sellsy is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Sellsy provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. 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