> Ortto is a marketing automation and customer data platform with website tracking. Learn what it does on a website and why its tracking requires consent.
>
> Canonical: https://www.flowconsent.com/en/services/marketing/ortto

Marketing

# Ortto

Marketing · [Official website](https://ortto.com)

Ortto, formerly known as Autopilot, is a marketing automation and customer data platform. It brings together customer data, email and SMS journeys, website tracking, analytics and support tools. Its tracking script records visitor activity on the website to build customer profiles, which generally requires consent.

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At a glance

- Category

  [Marketing](https://www.flowconsent.com/en/services/marketing)

- Consent

  Marketing

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Ortto and the GDPR

Ortto is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Ortto sets and contacts

The cookies of Ortto are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

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