> Optimove is a CRM marketing platform: what its tracking script collects on your website, the identifiers it uses and the GDPR consent it requires.
>
> Canonical: https://www.flowconsent.com/en/services/marketing/optimove

Marketing

# Optimove

Analytics · [Official website](https://www.optimove.com)

Optimove is a CRM marketing platform that helps brands segment their customers, orchestrate personalised campaigns across email, SMS, push and on-site channels and measure their impact. Its website tracking script collects visitor events and identifiers to feed customer profiles, which requires prior consent under the GDPR.

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At a glance

- Category

  [Marketing](https://www.flowconsent.com/en/services/marketing)

- Consent

  Analytics

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Optimove and the GDPR

Optimove is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Optimove sets and contacts

The cookies of Optimove are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

[Scan my site](https://www.flowconsent.com/en/scan)

Same category

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