> Nurture, the B2B marketing automation and lead scoring tool: what its website tracking does and why it falls under marketing consent in the GDPR.
>
> Canonical: https://www.flowconsent.com/en/services/marketing/nurture

Marketing

# Nurture

Marketing · [Official website](https://www.nurturehq.com)

Nurture is a B2B marketing automation application from Better Software, LLC. It offers lead scoring, email campaigns, contact segmentation and website engagement tracking. Its tracking code on a website follows visitor activity to score leads, which generally requires marketing consent.

[Block Nurture until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=marketing) · [Scan my site](https://www.flowconsent.com/en/scan)

At a glance

- Category

  [Marketing](https://www.flowconsent.com/en/services/marketing)

- Consent

  Marketing

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Nurture and the GDPR

Nurture is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Nurture sets and contacts

The cookies of Nurture are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

[Scan my site](https://www.flowconsent.com/en/scan)

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