> Novel lets retailers issue branded loyalty passes to customers' mobile wallets. Learn what this integration means for cookies and GDPR consent.
>
> Canonical: https://www.flowconsent.com/en/services/marketing/novel

Marketing

# Novel

Preferences · [Official website](https://www.novel.com)

Novel is a loyalty solution from Novel Commerce that lets retailers issue branded digital passes to customers' mobile wallets, such as Apple Wallet and Google Wallet. Passes connect online and in-store shopping and allow push notifications without a dedicated app. The store-side integration may store data in the browser to link visitors to their pass.

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At a glance

- Category

  [Marketing](https://www.flowconsent.com/en/services/marketing)

- Consent

  Preferences

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Novel and the GDPR

Novel is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Novel sets and contacts

The cookies of Novel are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

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