> What the saldiaMaatoo email marketing automation (formerly maatoo) does on an online shop, the tracking it may use and how to handle GDPR consent.
>
> Canonical: https://www.flowconsent.com/en/services/marketing/maatoo

Marketing

# Maatoo

Marketing · [Official website](https://maatoo.io)

saldiaMaatoo, formerly reached at maatoo.io, is an email marketing automation service offered by the Swiss company Saldia, aimed at online shops. It can connect to a store to send automated emails based on customer behaviour. Where its tracking script follows visitors on the shop, it uses identifiers and sends data to the provider, which requires marketing consent.

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At a glance

- Category

  [Marketing](https://www.flowconsent.com/en/services/marketing)

- Consent

  Marketing

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Maatoo and the GDPR

Maatoo is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Maatoo sets and contacts

The cookies of Maatoo are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

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