> LoyaltyLion runs loyalty points, rewards and referral programmes for online stores. Learn how it tracks shoppers and what GDPR consent requires. > > Canonical: https://www.flowconsent.com/en/services/marketing/loyaltylion Marketing # LoyaltyLion Preferences · [Official website](https://loyaltylion.com) LoyaltyLion is a loyalty and rewards platform for e-commerce brands, headquartered in London. Integrated with Shopify and other store platforms, it runs points programmes, rewards, referrals and VIP tiers, and shows them to shoppers through on-site widgets and account pages. Its scripts identify customers and track their activity in the store to award points. [Block LoyaltyLion until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=marketing) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Marketing](https://www.flowconsent.com/en/services/marketing) - Consent Preferences - Prior consent Required - Documented cookies 0 Compliance ## LoyaltyLion and the GDPR LoyaltyLion is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. Cookies and trackers ## What LoyaltyLion sets and contacts The cookies of LoyaltyLion are not documented in the catalog yet. To see what is actually set on your site, run a free scan. 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