> How to use Klickpages by Hotmart on a European website in compliance with GDPR. Cookies, consent, Brazil transfers, and best practices. > > Canonical: https://www.flowconsent.com/en/services/marketing/klickpages Marketing # Klickpages Marketing · [Official website](https://klickpages.com.br) Klickpages is a Hotmart owned landing page builder used to launch high converting pages with embedded JavaScript form widgets, lead capture, and analytics cookies. [Block Klickpages until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=marketing) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Marketing](https://www.flowconsent.com/en/services/marketing) - Consent Marketing - Prior consent Required - Documented cookies 4 - Third-party domains 3 - Servers Brazil and Hotmart global cloud Overview ## What does Klickpages do? ## **What is Klickpages** Klickpages is a landing page builder owned by Hotmart, popular in Brazil and across the Portuguese and Spanish speaking digital marketing community. Pages are hosted on klickpages.com.br or on a custom domain pointed via DNS. The platform provides drag and drop editing, A/B testing, lead capture forms, and tight integration with the Hotmart sales platform. ## **Cookies and data collected** Klickpages sets first party cookies (kp\_session, kp\_visitor for twelve months, kp\_utm for thirty days) and may read Hotmart attribution cookies (hmid). Forms collect name, email, and phone, which become personal data under the GDPR. Page analytics record IP, user agent, and conversion events. ## **Legal basis under the GDPR** The page hosting itself relies on contract performance. Analytics, A/B testing and marketing cookies require consent (Art. 6(1)(a) GDPR plus Art. 5(3) ePrivacy). Lead capture forms run on consent or pre contractual contract performance depending on the offer. Email and SMS follow ups need separate ePrivacy consent. ## **International data transfers** Hotmart and Klickpages operate from Brazil with global cloud infrastructure including US regions. The European Commission has not yet issued an adequacy decision for Brazil under the LGPD (status as of mid 2026, still pending), so transfers require Standard Contractual Clauses and a Transfer Impact Assessment. ## **Practical compliance steps** Sign a DPA with Hotmart referencing the SCCs, gate marketing and analytics cookies behind a CMP, document the Brazil transfer with a TIA, retain lead data only as long as needed, and ensure email follow ups carry an unsubscribe link. Use a custom domain to keep the user experience local and avoid third party cookie warnings. ## **Alternatives** European landing page tools include Brevo Landing Pages, Unbounce EU, Webflow with EU CDN, Carrd, and self hosted Astro or Next.js pages. They offer easier transfer compliance at the cost of some Hotmart integration features. Compliance ## Klickpages and the GDPR Klickpages is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Consent for tracking and marketing (GDPR Art. 6(1)(a)); contract for lead processing in pre contractual context - Risk level medium - Applicable regulations GDPR, ePrivacy Directive, LGPD ### Impact assessment (DPIA) A DPIA is recommended when Klickpages is used at scale for behavioural marketing and combined with Hotmart for affiliate tracking, due to profiling and complex transfer chains. ### Sample text for your banner > We use Klickpages by Hotmart to deliver our landing pages. With your consent, Klickpages may set cookies for analytics and lead attribution. Cookies and trackers ## What Klickpages sets and contacts - Tracking method Hosted landing page builder with JavaScript form widgets, first party cookies and lead tracking pixels - Server location Brazil and Hotmart global cloud - Data transferred outside the EU Klickpages is operated by Hotmart from Brazil. EU data is transferred to Brazilian and US infrastructure under Standard Contractual Clauses; Brazil currently has no adequacy decision under the LGPD. ### Cookies set (4) | Name | Type | Duration | Purpose | | ----------- | ------------ | --------- | ---------------------------------------------------- | | kp\_session | first\_party | Session | Session identifier for the landing page | | kp\_visitor | first\_party | 12 months | Pseudonymous visitor identifier for returning visits | | kp\_utm | first\_party | 30 days | Captures UTM parameters for attribution | | hmid | third\_party | 12 months | Hotmart attribution identifier read by Klickpages | ### Third-party domains contacted (3) - `klickpages.com.br` - `assets.klickpages.com.br` - `hotmart.com` Questions ## Frequently asked questions about Klickpages Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### What cookies does Klickpages set? First party cookies kp\_session, kp\_visitor (twelve months), kp\_utm (thirty days), and the Hotmart hmid attribution cookie. ### Is consent required for Klickpages? Yes for analytics, A/B testing and marketing cookies. The page hosting itself runs on contract. ### What is the legal basis for Klickpages? Consent for cookies and email follow ups. Contract or consent for the lead capture. Contract for page hosting. ### Does Klickpages transfer data outside the EU? Yes. Hotmart operates from Brazil and uses global cloud regions including the US. Use SCCs and a TIA for the Brazil transfer. ### Do I need a DPIA for Klickpages? A DPIA is recommended for large scale lead capture and behavioural marketing, especially when combined with Hotmart affiliate tracking. ### How do I implement Klickpages compliantly? Sign a DPA, gate marketing cookies behind a CMP, use a custom domain, document the Brazil transfer with a TIA, configure short lead retention. ### Are there alternatives? Brevo Landing Pages, Unbounce EU, Webflow with EU CDN, Carrd, or self hosted Astro/Next.js. ### How do I update my cookie policy? List kp\_ cookies, the klickpages.com.br domain, the Hotmart cookie if read, retention periods, and Brazil transfer. Same category ## More services: Marketing [See the whole category](https://www.flowconsent.com/en/services/marketing) ### [Salesforce Marketing Cloud Account Engagement](https://www.flowconsent.com/en/services/marketing/salesforce-marketing-cloud-account-engagement) [Salesforce Marketing Cloud Account Engagement is a web hosting and cloud infrastructure provider delivering reliable, scalable hosting solutions for websites and applications of all sizes. It offers shared, VPS, and dedicated server options with SSD storage, global CDN, and automated backups. Salesforce Marketing Cloud Account Engagement provides one-click deployment, managed databases, and 24/7 monitoring. 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