> Homebot is a US real estate client engagement platform. Review of its tracking cookies, US hosting, transfer mechanisms and consent rules for Europe.
>
> Canonical: https://www.flowconsent.com/en/services/marketing/homebot

Marketing

# Homebot

Marketing · [Official website](https://homebot.ai)

Homebot is a US client engagement platform for real estate agents and loan officers, operated by Homebot Inc. in Denver, Colorado. It sends home owners monthly home value reports and equity tracking dashboards branded with the agent or lender. Integrations are embedded on agent websites and in transactional emails, and the entire stack runs on AWS in the United States.

[Block Homebot until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=marketing) · [Scan my site](https://www.flowconsent.com/en/scan)

At a glance

- Category

  [Marketing](https://www.flowconsent.com/en/services/marketing)

- Consent

  Marketing

- Prior consent

  Required

- Documented cookies

  0

- Servers

  United States, operated by Homebot Inc. (Denver, Colorado) on Amazon Web Services in us east 1 and us west 2. No European production region is offered as of 2026.

Overview

## What does Homebot do?

Homebot is a US client engagement platform for real estate agents and loan officers, headquartered in Denver, Colorado and operated by Homebot Inc. Its core product is a monthly digest sent to home owners with the estimated value of their property, equity build up, refinance scenarios and rental yield. The platform is white labelled for the agent or lender and serves primarily the US market, with occasional usage by European agents managing US property portfolios.

## **What Homebot does**

Homebot ingests a home owner property address, the purchase price and the mortgage details from the agent or lender, then enriches them with public records and automated valuation models (AVMs). It serves the result via a branded microsite, a JavaScript embed on the agent website and recurring email digests. Each interaction (open, click, refinance scenario explored) is tracked back to the agent dashboard.

## **Data and cookies set**

Homebot processes the home owner full name, email, property address, estimated value, mortgage balance, lender, household income range where supplied, plus standard request metadata (IP, user agent, geolocation by IP). On the host site the snippet writes first party cookies for session continuity (hb\_session), report identification (hb\_report\_id) and engagement attribution (hb\_utm). On the Homebot email, tracking pixels record opens and clicks.

## **GDPR and ePrivacy implications**

For a European home owner, the data set qualifies as personal data of high economic value (property and mortgage). Consent under Art 6(1)(a) GDPR plus the Art 5(3) ePrivacy consent for the tracking cookies is the only sustainable legal basis. The US hosting triggers Chapter V GDPR transfer rules: Homebot Inc. should be relied on under the EU US Data Privacy Framework certification (where active) plus Standard Contractual Clauses for any backup. Legitimate interest is hard to invoke.

## **Consent and transparency**

The Homebot script and email pixel must be blocked until the home owner has explicitly opted in. The opt in must mention the US transfer, the categories of data and the duration of the engagement program. Agents should provide a clear unsubscribe path that detaches the property record from the Homebot account, not just the email channel.

## **Data transfers and hosting**

All Homebot production data sits on AWS in us east 1 and us west 2. There is no European region as of 2026. Verify in the Homebot DPA whether the company self certifies under the EU US Data Privacy Framework. Implement Standard Contractual Clauses and a Transfer Impact Assessment for any sustained deployment in Europe.

## **Practical compliance steps**

Carry out a DPIA before activating Homebot for European data subjects. Sign the Homebot DPA with Standard Contractual Clauses. Wrap the script in your CMP under Marketing and use a placeholder until consent. Document the US transfer in the privacy notice. Limit the data sent to Homebot to the minimum needed to produce the valuation. Reassess yearly given the volatile state of the EU US transfer regime.

Compliance

## Homebot and the GDPR

Homebot is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

- Legal basis

  Consent (Art 6(1)(a) GDPR + Art 5(3) ePrivacy) for loading the Homebot script and dropping its tracking cookies. Performance of contract (Art 6(1)(b)) once the homeowner has explicitly subscribed to receive home valuation reports from a real estate agent. Legitimate interest (Art 6(1)(f)) is unlikely to be sustainable because of the third country transfer and the use of property and equity data.

- Risk level

  high

- Applicable regulations

  GDPR, ePrivacy Directive, CCPA/CPRA, UK GDPR, US state real estate disclosure laws

### Impact assessment (DPIA)

A DPIA is recommended whenever Homebot is deployed for European data subjects. The platform combines property address, valuation, mortgage information and engagement tracking, which together form a profile of high economic value about an identifiable household. The hosting is in the United States, which triggers Chapter V GDPR transfer obligations. The DPIA should evaluate the necessity of US hosting, the impact of US government access requests, and supplementary measures.

### Sample text for your banner

> This site uses Homebot, a US real estate analytics platform, to send you personalised home valuation reports from your real estate agent. With your consent, Homebot loads its JavaScript and sets cookies to track your interaction with the report. Your property address, valuation data and engagement events are processed by Homebot Inc. in the United States under the EU US Data Privacy Framework where applicable.

Cookies and trackers

## What Homebot sets and contacts

- Tracking method

  JavaScript snippet from app.homebot.ai loaded on the host page (or rendered inside a branded email or microsite) that polls the Homebot API for home valuation reports, sets first party cookies and reports interaction events (report views, click on equity options, deeplinks back to the agent).

- Server location

  United States, operated by Homebot Inc. (Denver, Colorado) on Amazon Web Services in us east 1 and us west 2. No European production region is offered as of 2026.

- Data transferred outside the EU

  All Homebot processing happens in the United States on AWS. For European visitors who interact with a Homebot embed, IP, browser identifiers, the property address shown in the report and engagement events are transferred to Homebot Inc. in the United States. The transfer is currently framed by the EU US Data Privacy Framework certification of Homebot Inc., where applicable, plus Standard Contractual Clauses.

Same category

## More services: Marketing

[See the whole category](https://www.flowconsent.com/en/services/marketing)

### [Trustpilot](https://www.flowconsent.com/en/services/marketing/trustpilot)

[Trustpilot is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Trustpilot enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Trustpilot empowers marketing teams to achieve measurable growth.](https://www.flowconsent.com/en/services/marketing/trustpilot)

[Marketing](https://www.flowconsent.com/en/services/marketing/trustpilot)

·

### [TestFreaks](https://www.flowconsent.com/en/services/marketing/testfreaks)

[TestFreaks is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. TestFreaks supports modern development practices and scales with growing business needs. With a focus on stability and compatibility, TestFreaks ensures your website delivers a smooth, uninterrupted experience to every visitor and search engine crawler.](https://www.flowconsent.com/en/services/marketing/testfreaks)

[Preferences](https://www.flowconsent.com/en/services/marketing/testfreaks)

·

### [Guest Suite](https://www.flowconsent.com/en/services/marketing/guest-suite)

[Guest Suite is an analytics and measurement platform providing deep insights into digital ecosystem performance. It tracks user interactions, measures campaign effectiveness, and identifies optimization opportunities across web and mobile. Guest Suite offers customizable dashboards, automated alerts, and data export capabilities. By transforming raw data into actionable intelligence, Guest Suite empowers organizations to optimize strategy and maximize return on investment.](https://www.flowconsent.com/en/services/marketing/guest-suite)

[Analytics](https://www.flowconsent.com/en/services/marketing/guest-suite)

·

### [ManyContacts](https://www.flowconsent.com/en/services/marketing/manycontacts)

[ManyContacts is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. ManyContacts provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, ManyContacts helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/marketing/manycontacts)

[Marketing](https://www.flowconsent.com/en/services/marketing/manycontacts)

·

### [FormBucket](https://www.flowconsent.com/en/services/marketing/formbucket)

[FormBucket is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. FormBucket supports modern development practices and scales with growing business needs. With a focus on stability and compatibility, FormBucket ensures your website delivers a smooth, uninterrupted experience to every visitor and search engine crawler.](https://www.flowconsent.com/en/services/marketing/formbucket)

[Marketing](https://www.flowconsent.com/en/services/marketing/formbucket)

·

### [Passle](https://www.flowconsent.com/en/services/marketing/passle)

[Passle is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Passle provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Passle helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/marketing/passle)

[Marketing](https://www.flowconsent.com/en/services/marketing/passle)

## Make your site compliant today.

Free up to 25,000 sessions a month. No credit card, no commitment.

[Create my banner](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=general) · [Scan my site](https://www.flowconsent.com/en/scan)