> Groove.cm combines sales funnels, websites, email marketing and online stores: what its hosted pages load, the cookies and tracking used and GDPR consent. > > Canonical: https://www.flowconsent.com/en/services/marketing/groove-cm Marketing # Groove.cm Marketing · [Official website](https://groove.cm) Groove.cm is an all-in-one online marketing platform, known for GrooveFunnels, that combines sales funnels, website and page building, email marketing, online stores, memberships and affiliate management. Pages hosted on Groove load its scripts, which may set cookies for sessions, analytics and conversion tracking, and they often include ad pixels that require consent. [Block Groove.cm until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=marketing) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Marketing](https://www.flowconsent.com/en/services/marketing) - Consent Marketing - Prior consent Required - Documented cookies 5 - Third-party domains 5 - Servers United States (Groove Digital LLC on AWS infrastructure, with content delivery through Cloudflare) Overview ## What does Groove.cm do? ## What Groove.cm is and what it does on your website Groove.cm is an all in one marketing platform operated by Groove Digital LLC. It bundles landing page builders, sales funnels, email marketing, membership sites, webinars, affiliate management, video hosting and a CRM. Pages published with Groove.cm load a Groove tracking script that identifies visitors, ties them to funnel steps and feeds the email automation. When the merchant enables checkout, customer data is processed and stored on Groove infrastructure as well. ## Cookies and data collected by Groove.cm Groove.cm sets first party cookies such as groove\_visitor (persistent visitor identifier), groove\_session (session correlation), groove\_funnel (funnel step state), groove\_lead (hashed lead identifier) and groove\_aff (affiliate attribution). It also tracks email opens and link clicks via a tracking pixel and link redirector, and stores cart, order and member data when the commerce or membership modules are enabled. ## GDPR, ePrivacy and consent Under Article 5(3) of the ePrivacy Directive, the Groove tracking script and the funnel and affiliate cookies cannot be loaded before consent. Email pixels and link tracking also require consent unless the merchant relies on contractual emails strictly necessary for fulfilment. Under the GDPR the merchant is controller and Groove Digital is processor, with a Data Processing Agreement under Article 28 required. ## International transfers to the United States Groove.cm runs on US infrastructure with Cloudflare CDN. EU controllers must put Standard Contractual Clauses in place under Article 46(2)(c) GDPR, complete a transfer impact assessment and rely on the EU US Data Privacy Framework where Groove Digital or its sub processors are certified. ## Compliance checklist for European operators Block the Groove tracking script by default in your CMP and load it after marketing consent. Manage email consent separately, with double opt in for marketing newsletters. Sign the Groove DPA, list AWS and Cloudflare as sub processors, document retention rules in Groove and inform users in your privacy notice with a clear path to access, rectification, erasure and consent withdrawal. Compliance ## Groove.cm and the GDPR Groove.cm is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Consent (Art. 6(1)(a) GDPR) for the Groove tracking script, funnel cookies and email pixels. Contract performance (Art. 6(1)(b) GDPR) for processing checkout and customer account data on Groove storefronts and membership sites. - Risk level high - Applicable regulations GDPR, ePrivacy Directive (Cookie Law), CAN SPAM, CCPA ### Impact assessment (DPIA) A DPIA is recommended because Groove.cm combines funnel tracking, email pixels, marketing automation and US hosting at scale. Document consent, the Groove Digital DPA, sub processors (AWS, Cloudflare) and international transfers. ### Sample text for your banner > We use Groove.cm to run our landing pages, funnels and email campaigns. Groove.cm sets cookies on your device and transfers your data to the United States. By clicking Accept, you authorise Groove.cm to load and to process this information. You can withdraw consent at any time. Cookies and trackers ## What Groove.cm sets and contacts - Tracking method JavaScript tracking script (groove.js) embedded on landing pages and funnels, plus form integration and email pixel for open and click tracking - Server location United States (Groove Digital LLC on AWS infrastructure, with content delivery through Cloudflare) - Data transferred outside the EU Groove.cm hosts data on US based AWS regions with global Cloudflare delivery. EU controllers must rely on Standard Contractual Clauses under Article 46(2)(c) GDPR and on the EU US Data Privacy Framework where Groove Digital or its sub processors are certified. ### Cookies set (5) | Name | Type | Duration | Purpose | | --------------- | ---- | --------- | -------------------------------------------------------------------------------------------------------- | | groove\_visitor | HTTP | 13 months | Persistent Groove.cm visitor identifier used to recognise returning users and attribute funnel steps. | | groove\_session | HTTP | Session | Groove.cm session identifier used to group events within a single browsing session. | | groove\_funnel | HTTP | 30 days | Stores the funnel step state for the visitor so the appropriate content is shown on the next visit. | | groove\_lead | HTTP | 6 months | Hashed lead identifier linking the cookie to a Groove CRM contact once a form has been submitted. | | groove\_aff | HTTP | 60 days | Stores the affiliate identifier that brought the visitor to the funnel, used for commission attribution. | ### Third-party domains contacted (5) - `groove.cm` - `app.groove.cm` - `cdn.groove.cm` - `track.groove.cm` - `pay.groove.cm` Questions ## Frequently asked questions about Groove.cm Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### What cookies does Groove.cm set? Groove.cm sets first party cookies including groove\_visitor (persistent ID, \~13 months), groove\_session (session correlation), groove\_funnel (funnel step state), groove\_lead (hashed lead ID) and groove\_aff (affiliate attribution). Email opens and clicks are also tracked through a pixel and a link redirector. ### Does Groove.cm require user consent? Yes. The Groove tracking script, funnel and affiliate cookies and email pixels are not strictly necessary, so prior consent is required under Article 5(3) of the ePrivacy Directive for EU traffic. Transactional checkout cookies can rely on contract performance. ### What is the legal basis for processing under Groove.cm? Consent (Art. 6(1)(a) GDPR) for the tracking script, marketing cookies and email pixels. Contract performance (Art. 6(1)(b) GDPR) for checkout, customer accounts and membership areas. Legal obligation (Art. 6(1)(c) GDPR) for invoicing. ### Does Groove.cm transfer data outside the EU? Yes. Groove Digital LLC operates from the United States on AWS, with Cloudflare CDN. EU controllers must use Standard Contractual Clauses under Article 46(2)(c) GDPR and rely on the EU US Data Privacy Framework where the relevant entity is certified. ### Do I need a DPIA for Groove.cm? Yes. Groove.cm combines large scale tracking, funnel attribution, email pixels, payment processing and US transfers. Document data flows, actors, transfers and safeguards in a formal DPIA. ### How do I implement Groove.cm GDPR compliantly? Block the Groove tracking script by default, load it after marketing consent, manage email consent with double opt in, sign the Groove DPA, list AWS and Cloudflare as sub processors, document retention and offer a clear consent withdrawal and rights exercise path. ### What are alternatives to Groove.cm? For EU friendly all in one marketing setups consider Brevo (France), Mailerlite, GetResponse (Poland), or combinations such as Webflow plus Brevo plus Stripe for funnels and email, hosted with European data residency. ### How do I update my cookie policy to include Groove.cm? List Groove Digital LLC as processor, AWS and Cloudflare as sub processors, the cookies and lifetimes, the purposes (funnel tracking, email tracking, payment), the US transfers and their legal basis, the data subject rights and the consent withdrawal mechanism. Same category ## More services: Marketing [See the whole category](https://www.flowconsent.com/en/services/marketing) ### [Beehiiv RSS feed](https://www.flowconsent.com/en/services/marketing/beehiiv-rss-feed) [Beehiiv RSS feed is an analytics and measurement platform providing deep insights into digital ecosystem performance. It tracks user interactions, measures campaign effectiveness, and identifies optimization opportunities across web and mobile. 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