> Getback measures shop visitor behaviour to trigger campaigns and web push messages: learn what it does on your site and what GDPR consent it requires.
>
> Canonical: https://www.flowconsent.com/en/services/marketing/getback

Marketing

# Getback

Marketing · [Official website](https://www.getback.app)

Getback is a conversion optimisation and web push tool from the German company adfocus GmbH, aimed at online shops. Added to a site with a snippet, it measures visitor behaviour and triggers targeted campaigns, notifications or messages based on that behaviour. As it tracks visitors for marketing purposes, it generally needs consent before it runs.

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At a glance

- Category

  [Marketing](https://www.flowconsent.com/en/services/marketing)

- Consent

  Marketing

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Getback and the GDPR

Getback is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Getback sets and contacts

The cookies of Getback are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

[Scan my site](https://www.flowconsent.com/en/scan)

Same category

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