> How Datanyze collects B2B contact and company data, the GDPR risks of enriching third-party personal data and what its use requires from sales teams.
>
> Canonical: https://www.flowconsent.com/en/services/marketing/datanyze

Marketing

# Datanyze

Analytics · [Official website](https://www.datanyze.com)

Datanyze, now part of ZoomInfo, is a United States based B2B sales intelligence tool. Through a Chrome extension and web app it surfaces business contact and company data, which raises significant GDPR obligations for processing third party personal data.

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At a glance

- Category

  [Marketing](https://www.flowconsent.com/en/services/marketing)

- Consent

  Analytics

- Prior consent

  Required

- Documented cookies

  4

- Third-party domains

  3

- Servers

  United States

Overview

## What does Datanyze do?

Datanyze is a United States based B2B sales intelligence and data enrichment tool, now part of ZoomInfo. Through a Chrome extension and web application it surfaces business contact and company information such as names, job titles, company names, business email addresses and technographic data, feeding the broader ZoomInfo database used for sales, marketing and recruiting.

## **What Datanyze is**

Sales and marketing teams use Datanyze to identify prospects, look up company technology stacks and enrich contact records. The Chrome extension reads publicly visible business details on pages such as company websites and professional profiles, and the web app provides search and enrichment.

## **Data and cookies collected**

Datanyze collects business contact and company data and combines it into searchable profiles. Its websites set first party and analytics cookies. The most sensitive aspect from a GDPR view is not the website cookies but the enrichment itself, because it builds profiles of identifiable individuals, frequently people who have had no contact with the user of the tool.

## **GDPR and ePrivacy implications**

Business email addresses and named contacts are personal data under the GDPR even in a B2B context. Where data is obtained indirectly, Article 14 requires you to inform the individuals, usually within one month. Non essential website cookies still need consent under the ePrivacy Directive. You must identify a lawful basis for the enrichment and respect rights to object and to erasure.

## **International data transfers**

Datanyze and ZoomInfo operate from the United States, so personal data is transferred there. Transfers should rely on Standard Contractual Clauses or the EU US Data Privacy Framework, and you should keep records of these safeguards alongside your enrichment documentation.

## **Practical compliance steps**

Carry out a DPIA, define and document a lawful basis, prepare an Article 14 notice for enriched contacts, minimise and time limit the data you keep, gate website cookies behind consent, sign a data processing agreement and record the United States transfer safeguards. Provide a clear route for individuals to object or request erasure.

Compliance

## Datanyze and the GDPR

Datanyze is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

- Legal basis

  Consent

- Risk level

  high

- Applicable regulations

  GDPR, ePrivacy Directive, CCPA

### Impact assessment (DPIA)

A data protection impact assessment is strongly recommended and may be mandatory. Datanyze enriches and profiles business contacts, often individuals who never interacted with you, which is large scale processing of personal data obtained from a third party. Assess the lawful basis, the duty to inform data subjects under Articles 13 and 14, data minimisation, retention and the United States transfer safeguards.

### Sample text for your banner

> Our website uses cookies including those set by Datanyze and ZoomInfo for sales intelligence and analytics, which may transfer data to the United States. Click Accept to allow these marketing cookies, or Reject to decline. Separately, when we enrich business contacts we inform those individuals as required by law.

Cookies and trackers

## What Datanyze sets and contacts

- Tracking method

  A Chrome browser extension and web application that collect publicly accessible business contact and company data (names, job titles, company names, business email addresses, technographic data) into the ZoomInfo database; the web properties set first party and analytics cookies.

- Server location

  United States

- Data transferred outside the EU

  Datanyze is part of ZoomInfo and operated from the United States, so collected business contact data, account data and usage analytics are processed in the US. Transfers from the EEA rely on Standard Contractual Clauses or the EU US Data Privacy Framework. Note that profiles can include EU based individuals who never interacted with you.

### Cookies set (4)

| Name              | Type       | Duration      | Purpose                                                                               |
| ----------------- | ---------- | ------------- | ------------------------------------------------------------------------------------- |
| Session cookie    | Necessary  | Session       | Maintains the authenticated session in the Datanyze and ZoomInfo web application.     |
| Preference cookie | Functional | Up to 1 year  | Stores interface settings and preferences across visits.                              |
| Analytics cookie  | Analytics  | Up to 2 years | Measures usage of the Datanyze and ZoomInfo websites for product analytics.           |
| Marketing cookie  | Marketing  | Up to 1 year  | Used for advertising and cross site marketing measurement on the ZoomInfo properties. |

### Third-party domains contacted (3)

- `datanyze.com`
- `zoominfo.com`
- `js.zi-scripts.com`

Questions

## Frequently asked questions about Datanyze

Can't find your question? Write to us, we answer fast.

[Write to us](https://www.flowconsent.com/en/demo)

### What cookies does Datanyze set?

The Datanyze and ZoomInfo websites set first party and analytics cookies for sessions, preferences and usage measurement. The larger privacy concern, however, is not these cookies but the collection and enrichment of business contact data, which builds profiles of identifiable people.

### Is consent required to use Datanyze?

Consent is required for non essential website cookies under the ePrivacy Directive. For the data enrichment itself, consent of each contact is rarely practical, so most users rely on legitimate interests, but that requires a balancing test and you must still inform individuals and honour objections.

### What is the legal basis for using Datanyze?

Non essential cookies rely on consent. For enriching and storing third party business contacts, legitimate interests under Article 6(1)(f) is the most common basis, supported by a documented legitimate interests assessment. You must still meet the Article 14 duty to inform and respect the right to object.

### Does Datanyze transfer data to the United States?

Yes. Datanyze is part of ZoomInfo and operates from the United States, so contact data, account data and analytics are processed there. Transfers from the EEA should rely on Standard Contractual Clauses or the EU US Data Privacy Framework.

### Do I need a DPIA for Datanyze?

Yes, a data protection impact assessment is strongly recommended and may be mandatory, because Datanyze involves large scale processing and profiling of personal data obtained from a third party, including individuals who never contacted you. Document risks, lawful basis, the duty to inform and transfer safeguards.

### How do I use Datanyze compliantly?

Run a DPIA, document a lawful basis, send or publish an Article 14 notice for enriched contacts, minimise and time limit retention, gate website cookies behind consent, sign a data processing agreement, record the United States transfer safeguards and provide an easy way to object or be erased.

### What are the alternatives to Datanyze?

Alternatives include other B2B data and enrichment tools such as Cognism, Lusha, Apollo, Clearbit and Kaspr. Some emphasise EU sourced data, consent records or stricter compliance controls, so compare their data sources, lawful basis and transfer safeguards.

### How should I update my cookie and privacy policy for Datanyze?

Disclose the Datanyze and ZoomInfo cookies and that data may go to the United States, and separately add a clear data enrichment section to your privacy notice explaining the source of the data, the purposes, the lawful basis, retention and how individuals can object or request erasure.

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