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>
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Marketing

# Capterra

Marketing

Capterra is a software review and comparison website owned by Gartner, where businesses research and compare tools based on user reviews. Software vendors can add Capterra badges, review widgets or a conversion tracking tag to their own sites. The tracking tag measures leads and sign-ups coming from Capterra, which involves third-party tracking and requires consent.

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At a glance

- Category

  [Marketing](https://www.flowconsent.com/en/services/marketing)

- Consent

  Marketing

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Capterra and the GDPR

Capterra is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Capterra sets and contacts

The cookies of Capterra are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

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Same category

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[Marketing](https://www.flowconsent.com/en/services/marketing/actito)

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