> BrightLocal is a local SEO and review management platform: what its widgets do on your site and what to check regarding cookies and GDPR consent. > > Canonical: https://www.flowconsent.com/en/services/marketing/brightlocal Marketing # BrightLocal Analytics · [Official website](https://www.brightlocal.com) BrightLocal is a UK local SEO platform used by businesses and agencies to track local search rankings, audit listings and citations, and manage and monitor online reviews. On a website it may appear through review showcase widgets that display reviews from various platforms and are loaded from BrightLocal's servers, which receive visitors' IP addresses. 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