> How to deploy Brafton content tracking on a European website while respecting GDPR. Cookies, consent, US transfers and best practices. > > Canonical: https://www.flowconsent.com/en/services/marketing/brafton Marketing # Brafton Marketing · [Official website](https://www.brafton.com) Brafton is a content marketing agency and software platform that publishes articles and tracks reader engagement on client websites via JavaScript widgets and first party cookies. [Block Brafton until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=marketing) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Marketing](https://www.flowconsent.com/en/services/marketing) - Consent Marketing - Prior consent Required - Documented cookies 3 - Third-party domains 3 - Servers United States with EU sub processors Overview ## What does Brafton do? ## **What is Brafton** Brafton is a global content marketing agency and software vendor that delivers articles, videos, and infographics on behalf of brands. The Brafton tracker is a JavaScript widget installed on client websites that measures scroll depth, time on page, social shares, and conversions to score content performance. The tracker writes a first party cookie and may forward signals to a connected CRM or marketing automation platform. ## **Cookies and data collected** Brafton sets first party cookies bfn\_uid (twelve months) and bfn\_sess (session) to identify readers across visits. It collects URL, scroll depth, dwell time, and conversion events, and may link them to known contacts via UTM parameters or HubSpot, Marketo, or Salesforce integrations. ## **Legal basis under the GDPR** For analytics and lead scoring cookies, the legal basis is consent under Art. 6(1)(a) GDPR and Art. 5(3) ePrivacy. The content delivery itself does not require additional consent because the visitor is requesting the content. CRM enrichment via Brafton requires a careful balancing test or consent depending on the data sources. ## **International data transfers** Brafton is headquartered in Boston, United States. Personal data may be transferred to the US under Standard Contractual Clauses and the EU, US Data Privacy Framework where applicable. ## **Practical compliance steps** Sign a DPA with Brafton, gate the tracker behind a CMP, document the CRM connection in your privacy notice, configure retention to no more than thirteen months, and avoid attaching scoring data to non consented users. ## **Alternatives** Privacy first analytics such as Plausible or Fathom can measure content performance without persistent identifiers. European agencies (Eskimoz, Wedia) provide similar content marketing services with EU residency. Compliance ## Brafton and the GDPR Brafton is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Consent for analytics and lead scoring (GDPR Art. 6(1)(a) and ePrivacy Art. 5(3)); contract for B2B service delivery - Risk level medium - Applicable regulations GDPR, ePrivacy Directive ### Impact assessment (DPIA) A DPIA is recommended when Brafton tracking is combined with CRM enrichment for lead scoring or with marketing automation triggers, which can amount to systematic profiling. ### Sample text for your banner > We use Brafton to measure how readers engage with our content. With your consent, Brafton may set cookies and link engagement data to your account. Cookies and trackers ## What Brafton sets and contacts - Tracking method JavaScript content management widget, first party cookies for content tracking and lead scoring - Server location United States with EU sub processors - Data transferred outside the EU Brafton is operated from the United States. Data transfers rely on Standard Contractual Clauses and the EU, US Data Privacy Framework where applicable. ### Cookies set (3) | Name | Type | Duration | Purpose | | --------- | ------------ | --------- | ----------------------------------------------------- | | bfn\_uid | first\_party | 12 months | Pseudonymous reader identifier for content engagement | | bfn\_sess | first\_party | Session | Session identifier for the current reading session | | bfn\_utm | first\_party | 30 days | Captures UTM parameters for content attribution | ### Third-party domains contacted (3) - `brafton.com` - `tracker.brafton.com` - `assets.brafton.com` Questions ## Frequently asked questions about Brafton Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### What cookies does Brafton set? First party cookies bfn\_uid (twelve months), bfn\_sess (session), bfn\_utm (thirty days). ### Is consent required for Brafton? Yes for analytics and lead scoring cookies. Content delivery itself does not require additional consent. ### What is the legal basis? Consent for analytics and lead scoring. Contract for B2B service delivery. ### Does Brafton transfer data to the US? Yes. Brafton is US based. Use SCCs and EU, US Data Privacy Framework. ### Do I need a DPIA? Recommended when Brafton is combined with CRM enrichment or marketing automation for lead scoring. ### How do I implement Brafton compliantly? Sign DPA, gate tracker behind CMP, document CRM connection, cap retention, do not attach scores to non consented users. ### Are there alternatives? Plausible, Fathom, European content agencies like Eskimoz or Wedia. ### How do I update my cookie policy? List bfn\_ cookies, brafton.com domains, retention and link to Brafton privacy policy. Same category ## More services: Marketing [See the whole category](https://www.flowconsent.com/en/services/marketing) ### [CartKit](https://www.flowconsent.com/en/services/marketing/cartkit) [CartKit is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. CartKit provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, CartKit helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/marketing/cartkit) [Marketing](https://www.flowconsent.com/en/services/marketing/cartkit) · ### [Chili Piper](https://www.flowconsent.com/en/services/marketing/chili-piper) [Chili Piper is a web technology service that provides essential functionality for websites and digital platforms. It delivers core capabilities that support site operations, content delivery, and user experience optimization. Chili Piper integrates seamlessly with modern web architectures, ensuring reliable performance and compatibility across browsers and devices. Trusted by businesses worldwide, Chili Piper helps organizations maintain robust websites that meet user expectations and technical requirements.](https://www.flowconsent.com/en/services/marketing/chili-piper) [Preferences](https://www.flowconsent.com/en/services/marketing/chili-piper) · ### [Funnelforms](https://www.flowconsent.com/en/services/marketing/funnelforms) [Funnelforms is a digital analytics solution that helps businesses measure and understand their online performance through comprehensive data collection and analysis. It provides visitor tracking, behavioral insights, and conversion metrics across websites and applications. Funnelforms supports custom event tracking, audience segmentation, and automated reporting. With intuitive dashboards and visualization tools, Funnelforms enables informed decisions that improve experience and drive results.](https://www.flowconsent.com/en/services/marketing/funnelforms) [Analytics](https://www.flowconsent.com/en/services/marketing/funnelforms) · ### [Bloom Labs](https://www.flowconsent.com/en/services/marketing/bloom-labs) [Bloom Labs is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. Bloom Labs supports modern development practices and scales with growing business needs. With a focus on stability and compatibility, Bloom Labs ensures your website delivers a smooth, uninterrupted experience to every visitor and search engine crawler.](https://www.flowconsent.com/en/services/marketing/bloom-labs) [Marketing](https://www.flowconsent.com/en/services/marketing/bloom-labs) · ### [KeaBuilder](https://www.flowconsent.com/en/services/marketing/keabuilder) [KeaBuilder is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. KeaBuilder provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, KeaBuilder helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/marketing/keabuilder) [Marketing](https://www.flowconsent.com/en/services/marketing/keabuilder) · ### [Flipping Pro CRM](https://www.flowconsent.com/en/services/marketing/flipping-pro-crm) [Flipping Pro CRM is a customer relationship management (CRM) platform that helps businesses organize, track, and nurture customer interactions across the entire lifecycle. It provides contact management, sales pipeline tracking, and automated workflows. Flipping Pro CRM centralizes customer data from multiple touchpoints, enabling personalized experiences, faster deal closing, and improved retention. With reporting dashboards and integrations, Flipping Pro CRM empowers data-driven relationship management.](https://www.flowconsent.com/en/services/marketing/flipping-pro-crm) [Marketing](https://www.flowconsent.com/en/services/marketing/flipping-pro-crm) ## Make your site compliant today. Free up to 25,000 sessions a month. No credit card, no commitment. [Create my banner](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=general) · [Scan my site](https://www.flowconsent.com/en/scan)