> How hotels can use Bookboost in compliance with GDPR. Cookies, consent obligations, EU hosting, and best practices for guest data and marketing. > > Canonical: https://www.flowconsent.com/en/services/marketing/bookboost Marketing # Bookboost Marketing · [Official website](https://www.bookboost.io) Bookboost is a hospitality Customer Data Platform (CDP) and unified inbox for hotels, used to centralise guest data, send marketing messages and operate live chat and chatbot interactions. [Block Bookboost until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=marketing) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Marketing](https://www.flowconsent.com/en/services/marketing) - Consent Marketing - Prior consent Required - Documented cookies 4 - Third-party domains 3 - Servers European Union (Sweden, AWS Stockholm region) Overview ## What does Bookboost do? ## **What is Bookboost** Bookboost is a hospitality first Customer Data Platform that gives hotels a unified inbox, marketing automation, and a chatbot. It connects to Property Management Systems and booking engines to centralise guest data, then deploys a JavaScript widget on the hotel website to chat with prospects, capture booking intent, and trigger personalised follow up messages. Because Bookboost handles guest identity and behavioural signals, the GDPR fully applies. ## **Cookies and data collected** Bookboost sets first party cookies including bb\_visitor (twelve months) and bb\_session (session) to recognise returning visitors and link chat conversations to guest profiles. It also reads UTM parameters into bb\_utm (thirty days). When integrated with marketing automation, the widget may set additional cookies tied to email and SMS campaigns. ## **Legal basis under the GDPR** For booking related communications and reservation management, the legal basis is contract performance (Art. 6(1)(b)). For marketing automation, personalisation, and behavioural tracking, the basis is consent (Art. 6(1)(a) GDPR and Art. 5(3) ePrivacy). Marketing emails or SMS to past guests require a separate Art. 13 ePrivacy consent or fall under the soft opt in for similar services. ## **International data transfers** Bookboost is headquartered in Sweden and hosts production data in EU regions (typically AWS Stockholm). Some sub processors used for support tooling may be outside the EEA; Standard Contractual Clauses cover those transfers. Confirm the up to date sub processor list with your account manager. ## **Practical compliance steps** Sign a DPA with Bookboost, block marketing cookies until consent is captured, configure data retention in line with hospitality industry rules (typically two to seven years for reservation records), and use the segmentation features only on lawful audiences. Document consent for each marketing channel separately. ## **Alternatives** European hospitality CDPs include Hotelchamp, Revinate (with EU instances), and Salesforce Marketing Cloud Hospitality. Open source guest CRMs and direct email tools (Brevo, GetResponse) offer more granular control at the cost of integration depth. Compliance ## Bookboost and the GDPR Bookboost is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Consent for marketing cookies (GDPR Art. 6(1)(a) and ePrivacy Art. 5(3)); contract for booking related processing - Risk level medium - Applicable regulations GDPR, ePrivacy Directive ### Impact assessment (DPIA) A DPIA is recommended when Bookboost is connected to a Property Management System, marketing automation, and analytics, because guest profiles are enriched at scale. ### Sample text for your banner > We use Bookboost to manage messaging and guest communications. With your consent, Bookboost may set cookies to recognise you and send personalised marketing. Cookies and trackers ## What Bookboost sets and contacts - Tracking method JavaScript chat widget and tracking SDK with first party cookies, guest data integration with PMS - Server location European Union (Sweden, AWS Stockholm region) ### Cookies set (4) | Name | Type | Duration | Purpose | | --------------- | ------------ | --------- | ----------------------------------------------------- | | bb\_visitor | first\_party | 12 months | Pseudonymous visitor identifier for guest recognition | | bb\_session | first\_party | Session | Session identifier for chat conversations | | bb\_utm | first\_party | 30 days | Captures UTM parameters and attribution sources | | bb\_chat\_state | first\_party | 30 days | Stores chat widget state and conversation reference | ### Third-party domains contacted (3) - `bookboost.io` - `app.bookboost.io` - `widget.bookboost.io` Questions ## Frequently asked questions about Bookboost Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### What cookies does Bookboost set? First party cookies bb\_visitor (twelve months), bb\_session (session), bb\_utm (thirty days), and bb\_chat\_state (thirty days). ### Is consent required for Bookboost? Consent is required for marketing automation and tracking cookies. The booking related communications run on contract performance. ### What is the legal basis for Bookboost? Contract for reservation related processing, consent for marketing and tracking, separate ePrivacy consent for marketing emails and SMS. ### Does Bookboost transfer data outside the EU? Primarily no. Data is hosted in the EU (Sweden, AWS Stockholm). Some sub processors may be outside the EEA under SCCs. ### Do I need a DPIA? A DPIA is recommended when integrating Bookboost with PMS, marketing automation, and analytics at scale. ### How do I implement Bookboost compliantly? Sign a DPA, block marketing cookies until consent, configure retention, document each consent and channel separately. ### Are there alternatives? Hotelchamp, Revinate (EU instances), Salesforce Marketing Cloud Hospitality, Brevo or GetResponse for direct email. ### How do I update my cookie policy for Bookboost? List the bb\_ cookies with names, purpose, and duration. Mention bookboost.io and the related sub domains. Same category ## More services: Marketing [See the whole category](https://www.flowconsent.com/en/services/marketing) ### [Qomon](https://www.flowconsent.com/en/services/marketing/qomon) [Qomon is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Qomon provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. 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