> How Boats Group widgets, listing syndication and lead forms intersect with GDPR and ePrivacy on dealer and broker websites in Europe. > > Canonical: https://www.flowconsent.com/en/services/marketing/boats-group Marketing # Boats Group Analytics · [Official website](https://www.boatsgroup.com/websites) Boats Group operates Boat Trader, YachtWorld and boats.com plus dealer marketing widgets that surface boat listings, lead forms and engagement tracking on partner websites. [Block Boats Group until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=marketing) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Marketing](https://www.flowconsent.com/en/services/marketing) - Consent Analytics - Prior consent Required - Documented cookies 3 - Third-party domains 4 - Servers United States, primarily Miami and AWS US East regions, with a CDN edge layer used in Europe Overview ## What does Boats Group do? ## **What Boats Group is** Boats Group is the parent company behind Boat Trader, YachtWorld, boats.com and Cosas de Barcos. It also licenses dealer marketing widgets and listing syndication tools that European dealers and brokers embed in their own websites to display inventory and capture buyer enquiries. Behind the scenes, those widgets feed an integrated advertising and lead routing platform. ## **Cookies and data collected** Boats Group widgets typically set first party and third party cookies that identify the visitor, store the listing they engaged with and remember partially completed lead forms. Submitted leads include name, email, phone, message and the listing reference. Engagement events such as listing views, brochure downloads and outbound clicks are stored against the buyer identifier and shared with the dealer and the parent marketplaces. ## **GDPR and ePrivacy obligations** The dealer is the controller for its embedded listing widgets and the lead form on its own domain. Boats Group is a joint controller for the cross site profile that ties the buyer to its marketplaces and a processor for the technical operation of the widget. The cookies and tracking pixels are non essential, so prior consent is required, and the privacy notice should describe the joint controller relationship clearly. ## **Consent and configuration** Block the Boats Group widget script in your CMP. After consent, render the widget and submit lead forms server side rather than via inline tags so that you can apply CAPTCHA, validation and rate limits. Provide a clear notice on the lead form that the data is shared with Boats Group and the originating marketplace, and offer a separate marketing opt in for any newsletter or recontact. ## **Data transfers and storage** Boats Group hosts its platforms in the United States. European leads and engagement events are therefore transferred outside the EEA. The legal basis for the transfer is the EU-US Data Privacy Framework where Boats Group is certified, plus Standard Contractual Clauses for any sub processor, with the dealer remaining responsible for the transfer impact assessment. ## **Practical compliance steps** Sign the Boats Group data processing addendum, document the joint controller arrangement, gate the widget behind your CMP, configure short retention for raw engagement events, expose a clear opt out and review the lead routing destinations annually so that your buyers are not surprised to receive contact from a third dealer. Compliance ## Boats Group and the GDPR Boats Group is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Consent (Art. 6(1)(a) GDPR) for the listing engagement, advertising and analytics cookies; legitimate interest (Art. 6(1)(f)) for the dealer to broker lead delivery once a form has been submitted - Risk level medium - Applicable regulations GDPR, ePrivacy Directive, EU-US Data Privacy Framework, CCPA, French Loi Informatique et Libertés ### Impact assessment (DPIA) A DPIA is appropriate for European dealers and brokers that embed Boats Group lead forms or listing widgets at scale, when buyer enquiries are enriched with email and phone, when the data is shared with parent groups for cross marketplace exposure, or when the integration feeds advertising audiences. ### Sample text for your banner > We use Boats Group widgets to display our listings and to capture buyer enquiries on Boat Trader, YachtWorld and boats.com. By accepting, you allow Boats Group to set cookies, link your interactions to a buyer profile and transfer this data to its servers in the United States. Cookies and trackers ## What Boats Group sets and contacts - Tracking method Embedded boat marketplace widgets and listing syndication scripts that load on dealer and broker websites; cookies and pixels collect listing engagement, lead form submissions and outbound clicks - Server location United States, primarily Miami and AWS US East regions, with a CDN edge layer used in Europe - Data transferred outside the EU Personal data is processed by Boats Group on US infrastructure. The transfer relies on the EU-US Data Privacy Framework where Boats Group is certified, otherwise Standard Contractual Clauses with supplementary measures. ### Cookies set (3) | Name | Type | Duration | Purpose | | --------------- | ----------- | --------- | ------------------------------------------------------------------------------------------------ | | bg\_visitor | Analytics | 13 months | Boats Group first party visitor identifier used to link engagement across listings. | | bg\_lead\_state | Functional | 30 days | Stores the partial state of a lead form so the buyer can resume the enquiry. | | bg\_attr | Advertising | 90 days | Marketing attribution cookie shared with parent marketplaces such as Boat Trader and YachtWorld. | ### Third-party domains contacted (4) - `boatsgroup.com` - `boattrader.com` - `yachtworld.com` - `boats.com` Questions ## Frequently asked questions about Boats Group Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### What cookies do Boats Group widgets set? Boats Group widgets typically set first party visitor cookies, listing engagement cookies and a partial form state cookie, plus third party advertising cookies that link the buyer with Boat Trader, YachtWorld and boats.com. Lifetimes range from session to 13 months. ### Do I need consent to use Boats Group widgets? Yes. The widgets set non essential cookies and ship buyer profile data across the marketplace network, so prior opt in consent is required under article 5(3) of the ePrivacy Directive and the GDPR. ### What is the legal basis for processing data through Boats Group? Consent for the cookies and the cross marketplace profile, legitimate interest for transmitting a submitted lead to the dealer, and contractual necessity once the buyer has explicitly requested information about a listing. ### Does Boats Group transfer data to the United States? Yes. Boats Group hosts its platforms in the United States. Transfers rely on the EU-US Data Privacy Framework when Boats Group is certified, otherwise on Standard Contractual Clauses with supplementary measures. ### Do I need a DPIA for Boats Group? A DPIA is appropriate for European dealers and brokers that embed widgets at scale, when buyer enquiries are enriched with telephone numbers, when the dataset is reused for advertising audiences, or when leads are routed to multiple parallel dealerships. ### How do I implement Boats Group compliance correctly? Block the widget script in your CMP, sign the data processing addendum, expose the joint controller relationship in your privacy notice, validate forms server side and configure short retention for engagement events that are not yet leads. ### What are the alternatives to Boats Group widgets? European dealers can use TheYachtMarket, Boatshop24, Band of Boats, Bateaux.com, Cosas de Barcos directly, or self hosted listing platforms based on WordPress, Drupal or custom software with EU residency. ### How should I update my cookie policy when I deploy Boats Group widgets? List each Boats Group cookie with its lifetime and purpose, identify the marketplaces involved, describe the joint controller arrangement, and disclose the US transfer with a link to the relevant safeguards. Same category ## More services: Marketing [See the whole category](https://www.flowconsent.com/en/services/marketing) ### [Geggio](https://www.flowconsent.com/en/services/marketing/geggio) [Geggio is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. 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