> Blueshift is a cross-channel marketing platform that tracks site visitors to personalise campaigns. Learn what it collects and how GDPR consent applies. > > Canonical: https://www.flowconsent.com/en/services/marketing/blueshift Marketing # Blueshift Marketing Blueshift is a customer data and cross-channel marketing platform that brands use to personalise email, SMS, push notifications and website content. Its tracking script records visitor behaviour on the site, such as page views and product interactions, to build customer profiles and trigger campaigns, which requires consent. [Block Blueshift until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=marketing) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Marketing](https://www.flowconsent.com/en/services/marketing) - Consent Marketing - Prior consent Required - Documented cookies 0 Compliance ## Blueshift and the GDPR Blueshift is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. Cookies and trackers ## What Blueshift sets and contacts The cookies of Blueshift are not documented in the catalog yet. To see what is actually set on your site, run a free scan. 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