> Bazaarvoice Reviews and GDPR: ratings and reviews widgets, the persistent BVBRANDID cookie, AWS Ireland EU region, Schrems II and consent management. > > Canonical: https://www.flowconsent.com/en/services/marketing/bazaarvoice-reviews Marketing # Bazaarvoice Reviews Marketing · [Official website](https://www.bazaarvoice.com/products/ratings-and-reviews/) Bazaarvoice Reviews is a leading user generated content platform that injects ratings, reviews and questions on product pages via JavaScript widgets. The widgets set persistent first party cookies to recognise shoppers and require prior opt in consent under ePrivacy and GDPR. [Block Bazaarvoice Reviews until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=marketing) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Marketing](https://www.flowconsent.com/en/services/marketing) - Consent Marketing - Prior consent Required - Documented cookies 4 - Third-party domains 6 - Servers Bazaarvoice Inc. (Austin, Texas, United States). Production infrastructure on Amazon Web Services with regions in US East 1 (Virginia), EU West 1 (Ireland) for European customers and AP Southeast 2 (Sydney) for Asia Pacific. CDN delivery by Cloudflare. Overview ## What does Bazaarvoice Reviews do? ## **What Bazaarvoice Reviews is and how it serves UGC** Bazaarvoice is a user generated content platform founded in 2005 by Bazaarvoice Inc. in Austin, Texas. The Reviews module injects ratings, reviews and Q\&A widgets into the product pages of ecommerce sites and retail apps. A small JavaScript loader (typically bv.js or bvloader.js) is added in the head of the page and the widgets are mounted into placeholder div containers. Submissions are stored in the Bazaarvoice content lake and moderated centrally before being displayed. ## **Cookies and identifiers set on visitors** Once the Bazaarvoice script loads, the widget sets a BVBRANDID first party cookie (persistent identifier, up to 13 months) and a BVBRANDSID session cookie. Some deployments also use a \_bvuserid identifier to merge submissions across products. Pixel hits go to display.ugc.bazaarvoice.com to track widget impressions and clicks. These identifiers persist behavior across product pages and therefore qualify as tracking cookies that require prior consent. ## **GDPR and ePrivacy implications** Article 5(3) of the ePrivacy Directive requires prior opt in consent because the Bazaarvoice cookies persist beyond a session and link reviews submissions to a recurring identifier. Article 6(1)(a) GDPR (consent) is the legal basis. When a shopper actively submits a review, Article 6(1)(b) (performance of a contract) covers the publication flow itself. The retailer is the controller, Bazaarvoice Inc. is processor under Article 28 GDPR with a DPA. Bazaarvoice manages moderation, fraud detection and authenticity verification in compliance with the French DGCCRF rules on online reviews. ## **Data transfers and Schrems II** For European retailers, request the AWS EU West 1 (Ireland) region. Core UGC content and the submission flow stay in the EEA. Some analytics, machine learning and content moderation pipelines run from the US and trigger transfers covered by Standard Contractual Clauses and the EU US Data Privacy Framework. Cloudflare CDN edges are global which is acceptable for cached widget assets. ## **Practical compliance steps** Gate the Bazaarvoice loader behind your consent management platform so it only fires when the shopper accepts. Use Bazaarvoice consent signal integration (with Google Consent Mode v2 or IAB TCF). Request the EU region during onboarding. Sign the DPA. Document the processor in your record of processing activities. Configure retention and right to erasure flows for review submissions, Bazaarvoice exposes APIs for both. Make sure the review submission form asks for explicit consent to publish the review text and any user provided photos. Compliance ## Bazaarvoice Reviews and the GDPR Bazaarvoice Reviews is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Article 6(1)(a) GDPR (consent) for the persistent identifiers used by the Bazaarvoice widgets to recognise shoppers across visits. Article 6(1)(b) (performance of a contract) for the submission flow when a shopper actively posts a review or asks a question. - Risk level medium - Applicable regulations GDPR, ePrivacy Directive, DSGVO, RGPD, LSSI, Schrems II, EU US Data Privacy Framework, French DGCCRF rules on online reviews authenticity ### Impact assessment (DPIA) A DPIA is recommended when Bazaarvoice Reviews is deployed at scale because the platform processes shopper identity, review content, behavioral data and sometimes photos or videos uploaded by users. Document the legal basis, the AWS Ireland region selection, the moderation flow, the retention period for review content and the integration with a consent management platform. ### Sample text for your banner > This product page uses Bazaarvoice to display ratings, reviews and questions from other shoppers. Bazaarvoice sets cookies (BVBRANDID, BVBRANDSID) to recognise you across products and personalize the reviews experience. These cookies are activated only after you accept them in the consent banner. Cookies and trackers ## What Bazaarvoice Reviews sets and contacts - Tracking method User generated content platform that injects reviews, ratings and Q\&A widgets into the product pages via a JavaScript loader (bv.js or bvloader.js) served from apps.bazaarvoice.com. The widgets fetch UGC content from the Bazaarvoice API, capture submission events and set first party cookies (BVBRANDID, BVBRANDSID, \_bvuserid) to recognise the shopper across reviews. Pixel hits go to display.ugc.bazaarvoice.com for analytics. - Server location Bazaarvoice Inc. (Austin, Texas, United States). Production infrastructure on Amazon Web Services with regions in US East 1 (Virginia), EU West 1 (Ireland) for European customers and AP Southeast 2 (Sydney) for Asia Pacific. CDN delivery by Cloudflare. - Data transferred outside the EU European customers can be provisioned on AWS EU West 1 (Ireland), keeping the core UGC content and the submission flow inside the EEA. Some analytics, machine learning and content moderation pipelines run from the US. Bazaarvoice Inc. is headquartered in Austin and the corporate identity provider and support tooling include US providers. SCCs and the EU US Data Privacy Framework apply. ### Cookies set (4) | Name | Type | Duration | Purpose | | -------------- | ----------- | --------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------ | | BVBRANDID | first-party | 13 months (default, configurable) | Persistent identifier used by Bazaarvoice widgets to recognise a shopper across product pages and link their reviews and questions. Requires opt in consent. | | BVBRANDSID | first-party | Session | Session identifier paired with BVBRANDID. Tracks the current visit in the Bazaarvoice widgets. Requires consent when paired with the persistent identifier. | | \_bvuserid | first-party | Up to 1 year | Optional cross product user identifier used by some Bazaarvoice deployments to merge submissions and Q\&A under a single profile. Requires consent. | | \_bvautosubmit | first-party | Session | Stores partial review submission data so a shopper can resume an in progress review. Strictly necessary for the submission flow. | ### Third-party domains contacted (6) - `bazaarvoice.com` - `apps.bazaarvoice.com` - `display.ugc.bazaarvoice.com` - `photos-eu.bazaarvoice.com` - `srv.bazaarvoice.com` - `cdn.bazaarvoice.com` Questions ## Frequently asked questions about Bazaarvoice Reviews Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### Does Bazaarvoice Reviews set cookies on website visitors? Yes. The Bazaarvoice widget sets BVBRANDID (persistent identifier, up to 13 months), BVBRANDSID (session) and may add \_bvuserid for cross product merging. Display pixels are sent to display.ugc.bazaarvoice.com. ### Do I need consent for Bazaarvoice Reviews under GDPR and ePrivacy? Yes. The Bazaarvoice cookies persist beyond a session and link review submissions to a recurring identifier, so they qualify as tracking cookies under Article 5(3) ePrivacy. Prior opt in consent is required before the widget loader fires. ### What is the legal basis for processing data with Bazaarvoice Reviews? Article 6(1)(a) GDPR (consent) for the persistent identifiers and behavioral tracking. Article 6(1)(b) (performance of a contract) for the publication of a review actively submitted by a shopper. The retailer is the controller, Bazaarvoice Inc. is the processor with a DPA. ### Does Bazaarvoice transfer data to the United States? European retailers can request the AWS EU West 1 region for storage and submission flow. Some analytics, machine learning and moderation pipelines run from the US, covered by SCCs and the EU US Data Privacy Framework. Cloudflare CDN edges are global. Disclose these transfers in your privacy notice. ### Is a DPIA required for Bazaarvoice Reviews? A DPIA is recommended at scale because the platform processes shopper identity, review content, behavioral signals and sometimes uploaded photos or videos. Document the consent management strategy, the AWS region, the retention period and DSAR procedures. ### How do I implement Bazaarvoice compliantly? Gate the Bazaarvoice loader behind your consent management platform, integrate the Bazaarvoice Consent Signal (Google Consent Mode v2 or IAB TCF), request the EU region during onboarding, sign the DPA, document the processor in your RoPA and ensure the submission form asks for explicit consent to publish the review and any uploaded media. ### What are the alternatives to Bazaarvoice Reviews? Other reviews platforms include Trustpilot (Denmark), Avis Verifies (France), Yotpo, PowerReviews, Reevoo, Feefo (UK), Kiyoh (Netherlands), Trusted Shops (Germany), Loox, Stamped.io and Reviews.io. ### How do I update the cookie policy for Bazaarvoice Reviews? List BVBRANDID, BVBRANDSID, \_bvuserid and the display.ugc.bazaarvoice.com pixel in your cookie disclosure with retention and purpose. Add a note about the EU US transfer for the moderation pipeline. Update whenever the Bazaarvoice configuration changes. 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